Paid Social Marketer

GrowthPair; Poland; Remote; PLN 182,000 - 256,000; Full time

Job summary

A dynamic digital marketing agency is seeking a Paid Social Marketer to lead campaigns across Facebook, Instagram, and TikTok. The ideal candidate will have over 3 years of experience managing paid social campaigns, showcasing strong analytical and copywriting skills. This role is remote, offering flexibility to work from anywhere, with benefits including health insurance and performance bonuses.

Benefits

Work from home / anywhere in the world

Attendance & performance bonuses

Paid U.S. holidays

Health insurance

Qualifications

• 3+ years experience managing paid social campaigns.
• Ability to work during U.S. work hours (PT/ET).

Responsibilities

• Craft paid social strategies aligning with business goals.
• Set up and manage campaigns on platforms like Facebook and TikTok.
• Continuously monitor ad performance and make real-time adjustments.
• Analyze campaign data for future strategy improvements.

Skills

Social advertising platforms proficiency

Strong analytical skills

Copywriting skills

Visual design skills

Knowledge of audience targeting

Tools

Facebook Ads Manager

Google Analytics

Job description

Overview

We are seeking a Paid Social Marketer to support our paid social efforts across Facebook, Instagram and TikTok. This role is responsible for planning, executing, and optimizing paid social campaigns across platforms to drive brand awareness, engagement, and conversions.

Responsibilities

• Craft paid social strategies that align with business goals and target audience.
• Set up and manage campaigns across platforms like Facebook and TikTok.
• Strategically allocate budgets across various social platforms.
• Create visually compelling ad creatives, including images, videos, and carousel ads.
• Write persuasive ad copy that captures attention and drives conversions.
• Conduct A/B tests on creative, copy, and targeting to identify the most effective combinations.
• Continuously monitor ad performance and make real-time adjustments to improve results.
• Analyze campaign data to uncover insights and trends that can inform future strategies.

Qualifications

• 3+ years experience managing paid social campaigns.
• Proficiency in social advertising platforms (e.g., Facebook Ads Manager).
• Strong analytical skills and ability to interpret data to make informed decisions.
• Excellent copywriting and visual design skills for ad creation.
• Knowledge of audience targeting and segmentation techniques.
• Familiarity with digital marketing tools and analytics platforms (e.g., Google Analytics).
• Ability to work during U.S. work hours (PT/ ET).

Benefits

• Work from home / anywhere in the world
• Attendance & performance bonuses
• Paid U.S. holidays
• Health insurance