Paid Media & Performance Marketing Specialist

Himalaya Wellness Europe; Warszawa; Hybrid; PLN 120,000 - 180,000; Full time

Benefits offered by this job

Private medical care

Multisport card

Birthday off

Product discount

Hybrid work model

Flexible hours

Job summary

Himalaya Wellness Europe is seeking a paid media specialist to own campaigns across Europe. You will turn media budget into traffic, new customers and e-commerce sales, working with Category Marketing and E-commerce teams and external agencies.

You will manage campaigns on Google Ads, Meta, TikTok and YouTube, optimize CPA/ROAS, and drive traffic to marketplaces and online pharmacies. Hybrid work model and international scope are offered.

Qualifications

• 3–4+ years in paid media or performance marketing.
• Track record of campaigns with measurable sales results.
• Strong hands‑on knowledge of Google Ads and Meta, plus another platform (e.g. TikTok).
• Confidence with GA4, Looker Studio, tracking, attribution and UTMs.
• Experience managing media budgets and working with agencies.
• Ability to turn data into business decisions.
• Fluent English.

Responsibilities

• Plan and run full-funnel campaigns across Google Ads, Meta, TikTok and YouTube.
• Optimize for CPA and ROAS; run A/B tests on creatives, audiences, bidding.
• Recommend budget allocation across platforms, categories and markets.
• Drive traffic to marketplaces, online pharmacies and drugstores (retail media).
• Analyse performance in GA4; measure incremental impact on sales.
• Brief agencies and hold them accountable for results.

Skills

Paid media

Google Ads

Meta Ads

TikTok Ads

GA4

Looker Studio

attribution

UTMs

Budget management

Agency collaboration

Data-driven decisions

English

Tools

Google Ads

Meta Ads

TikTok Ads

GA4

Looker Studio

UTMs

Job description

About The RoleYou’ll own Himalaya’s paid campaigns across European markets. Your job is to turn media budget into qualified traffic, new customers and e-commerce sales. You’ll work with the Category Marketing and E-commerce teams and with external media agencies. This is a pure performance role, with no content creation and no organic social media management.

About The RoleYou’ll own Himalaya’s paid campaigns across European markets. Your job is to turn media budget into qualified traffic, new customers and e-commerce sales. You’ll work with the Category Marketing and E-commerce teams and with external media agencies. This is a pure performance role, with no content creation and no organic social media management.What You’ll Do

• Plan and run full-funnel campaigns across Google Ads, Meta, TikTok and YouTube
• Optimize for CPA and ROAS, and run A/B tests on creatives, audiences and bidding strategies
• Recommend budget allocation across platforms, categories and markets
• Drive traffic to marketplaces, online pharmacies and drugstores, including through retail media (Amazon Ads, Allegro Ads)
• Analyse performance in GA4, including the real incremental impact of campaigns on sales
• Brief agencies and hold them accountable for results

What We’re Looking For

• 3-4+ years in paid media or performance marketing, ideally in FMCG, beauty, wellness, consumer healthcare or a performance agency
• A track record of campaigns with measurable sales results
• Strong hands‑on knowledge of Google Ads and Meta, plus at least one more platform such as TikTok Ads
• Confidence with GA4, Looker Studio, tracking, attribution and UTMs
• Experience managing media budgets and working with agencies
• Ability to turn data into business decisions
• Fluent English

Nice to have: experience with retail media and marketplaces.What We Offer

• Real impact on brand growth across multiple European markets
• Work with international media budgets
• Flexible hours and a hybrid work model
• Private medical care and a Multisport card
• A day off on your birthday
• 50% discount on Himalaya products