European Paid Media & Performance Strategist

Himalaya Wellness Europe; Warszawa; Hybrid; PLN 120,000 - 180,000; Full time

Benefits offered by this job

Private medical care

Multisport card

Birthday off

Product discount

Hybrid work model

Flexible hours

Job summary

Himalaya Wellness Europe is seeking a paid media specialist to own campaigns across Europe. You will turn media budget into traffic, new customers and e-commerce sales, working with Category Marketing and E-commerce teams and external agencies.

You will manage campaigns on Google Ads, Meta, TikTok and YouTube, optimize CPA/ROAS, and drive traffic to marketplaces and online pharmacies. Hybrid work model and international scope are offered.

Qualifications

• 3–4+ years in paid media or performance marketing.
• Track record of campaigns with measurable sales results.
• Strong hands‑on knowledge of Google Ads and Meta, plus another platform (e.g. TikTok).
• Confidence with GA4, Looker Studio, tracking, attribution and UTMs.
• Experience managing media budgets and working with agencies.
• Ability to turn data into business decisions.
• Fluent English.

Responsibilities

• Plan and run full-funnel campaigns across Google Ads, Meta, TikTok and YouTube.
• Optimize for CPA and ROAS; run A/B tests on creatives, audiences, bidding.
• Recommend budget allocation across platforms, categories and markets.
• Drive traffic to marketplaces, online pharmacies and drugstores (retail media).
• Analyse performance in GA4; measure incremental impact on sales.
• Brief agencies and hold them accountable for results.

Skills

Paid media

Google Ads

Meta Ads

TikTok Ads

GA4

Looker Studio

attribution

UTMs

Budget management

Agency collaboration

Data-driven decisions

English

Tools

Google Ads

Meta Ads

TikTok Ads

GA4

Looker Studio

UTMs

Job description

Himalaya Wellness Europe is seeking a paid media specialist to own campaigns across Europe. You will turn media budget into traffic, new customers and e-commerce sales, working with Category Marketing and E-commerce teams and external agencies.

You will manage campaigns on Google Ads, Meta, TikTok and YouTube, optimize CPA/ROAS, and drive traffic to marketplaces and online pharmacies. Hybrid work model and international scope are offered.