Omnichannel & Digital Manager

Chiesi Group; Województwo mazowieckie; On-site; PLN 70,000 - 90,000; Full time

Job summary

A leading pharmaceutical company in Poland is seeking an experienced professional to design and implement personalized multichannel campaigns. This role requires collaboration with marketing teams and defines KPIs to monitor campaign performance. Candidates must have at least 5 years of experience in omnichannel roles, strong analytical skills, and advanced MS Office capability, particularly in Excel and PowerBI. An advanced degree in Marketing or related fields is preferred.

Qualifications

• Minimum 5 years of experience in Omnichannel/Digital roles.
• Ability to translate complex data into clear recommendations.
• Advanced English proficiency.

Responsibilities

• Design and implement personalized multichannel campaigns.
• Collaborate with marketing teams for campaign improvement.
• Define campaign KPIs and monitor performance.

Skills

Omnichannel campaign management

Data analysis

KPI setting

Customer profiling

MS Excel

PowerBI

CRM knowledge

Interpersonal skills

Influencing skills

Education

University degree in Marketing, Business, Digital, or related field

Tools

MS Office

CRM software

Job description

Main Responsibilities

• Designing personalized multichannel campaigns (F2F, remote, web, events, DEM, partners).
• Collaborating with marketing teams to plan and improve upcoming campaigns.
• Implementing and optimizing campaigns
• Participating in omnichannel activities related to corporate websites and internal initiatives.
• Defining campaign KPIs and monitoring their performance.
• Cooperation with marketing in selecting the best multi‑channel promotion tools for each project (e‑marketing tools, customer applications, social media channels, email marketing and various models of online campaigns),
• Implementation of projects according to the agreed budget, schedule and evaluation indicators (KPIs).
• Supplier supervision regarding the implementation and implementation of multi‑channel promotion projects assessing the effectiveness of multi‑channel promotion projects and preparing key conclusions regarding the analysis of the effectiveness of implemented projects,
• Deploying and developing applications, implementing and developing tools (intranet, company website, social media),
• Training of Product Managers on new technologies and solutions in the field of multi‑channel promotion

Requirements

• University degree (preferably in Marketing, Business, Digital, or a related field)
• Minimum 5 years of experience in Omnichannel/Digital roles within companies or agencies/consulting firms
• Strong skills in omnichannel campaign management, data analysis, KPI setting, and customer profiling
• Advanced MS Office (MS Excel and PowerBI) skills and solid CRM knowledge
• Passion for Digital Marketing combined with a proactive, “can‑do” mindset
• Ability to translate complex data into clear, actionable recommendations
• Strong interpersonal and influencing skills, including experience facilitating workshops
• Advanced English
• Nice to have: experience in the medical industry.