Mobile Game User Acquisition Coordinator

YallaPlay; Poland; Remote; PLN 218,000 - 292,000; Full time

Job summary

A growing mobile gaming studio is seeking a Mobile Games User Acquisition Coordinator to lead user acquisition strategies. The role involves managing campaigns across platforms like Google Ads and optimizing performance metrics. Ideal candidates will have 3+ years in mobile game UA, strong analytical skills, and creativity. Join us in creating engaging games enjoyed worldwide.

Benefits

Remote-friendly culture

Collaborative work environment

Creative projects

Qualifications

• 3+ years of experience in mobile game user acquisition.
• Expertise in managing user acquisition campaigns.
• Fluency in English, additional languages are a plus.

Responsibilities

• Lead execution of user acquisition campaigns.
• Analyze performance data and optimize campaigns.
• Spearhead App Store Optimization efforts.

Skills

Mobile game user acquisition

Analytical skills

Creativity

Ad optimization

Tools

Google Ads

Meta

Apple Search Ads

Unity

Job description

Overview

We are a rapidly growing mobile gaming studio focused on the mid-core multiplayer FTP space. As we continue our growth, we are looking for a talented, ambitious and experienced Mobile Games User Acquisition Coordinator to help us with our games’ growth. The position can be remote, or you can join us at our brand new state-of-art offices in YAS Island, near Dubai, UAE. You will collaborate closely with cross-functional teams, including product, design, data science, and community management, to drive strategic growth initiatives.

What you will do

• Lead the end-to-end execution of user acquisition (UA) campaigns across various platforms, including Google Ads, Meta, Apple Search Ads, Unity, and more.
• Manage and optimize UA efforts for assigned mobile game titles from soft launch through post-launch growth, ensuring campaigns meet Return on Ad Spend (ROAS) and Lifetime Value (LTV) targets.
• Analyze performance data to drive continuous improvement and optimization of ongoing UA campaigns
• Oversee creative testing strategies and manage the full creative process from ideation to deployment, including working with in-house artists and external agencies
• Spearhead App Store Optimization (ASO) efforts to improve organic visibility and conversions across iOS and Google Play stores
• Monitor and report on key performance indicators (KPIs) and adjust strategies to optimize growth
• Stay current with the latest trends and innovations in mobile user acquisition, mobile advertising, and mobile gaming markets.

What you need to have

• 3+ years of experience in mobile game user acquisition, preferably in diverse genres and game types.
• Proven expertise in managing UA campaigns through different stages of a mobile game’s lifecycle, from soft launch to scale.
• Strong analytical skills with experience working in a metric-driven role focused on optimizing for ROI, ROAS, and LTV.
• Familiarity with creative testing, ad optimization, and campaign management across multiple platforms and networks.
• Experience in App Store Optimization (ASO) and familiarity with AdMon is a plus.
• Fluent in English, verbal and written. (Additional languages, an advantage)
• Motivated, organized and a “get things done” approach.
• Creativity, out of the box thinking and good writing skills.

About YallaPlay:

At YallaPlay, we create exciting mobile games that bring joy to millions of players worldwide. Founded in Austin, Texas, we’ve since expanded to Brazil and the UAE, growing our diverse and talented team of creators. We pride ourselves on a fun and collaborative work environment, with a remote-friendly culture and a dedication to producing high-quality, engaging games. Our current titles, including “Spades Masters” (iOS/Android), have been enjoyed by millions of players globally. Join us as we continue to develop new and innovative games that redefine the mobile gaming experience.