Mid Content Engineer (CMS)

VML Enterprise Solutions; Poznań; On-site; PLN 71,000 - 140,000; Full time

Benefits offered by this job

Private medical care

Professional development

Training programmes

Flexible working arrangements

Job summary

VML Enterprise Solutions seeks a Content Specialist/Content Engineer to join its Content Services team in Poznań. You will create, edit and manage digital content across CMS and DAM platforms, working with cross-functional project teams to ensure high quality, consistent and timely delivery of web content.

You will bring strong web-technology knowledge, HTML/CSS basics, and experience with CMS systems like AEM, Sitecore, WordPress, Contentful or Drupal.

Qualifications

• Strong technical aptitude spanning web technologies and web application workflows.
• Knowledge of HTML, CSS, web page structure, metadata, hyperlinks, and basic responsive design.
• Professional English proficiency (B2+), written and spoken.
• Strong analytical and problem-solving abilities.
• Familiarity with image-editing tools for web optimization; basic asset preparation in Figma is a plus.
• Hands-on experience with CMS platforms (AEM, Sitecore, WordPress, Contentful, Drupal).
• Basic understanding of SEO metadata and accessible web content.
• Methodical approach to high-volume content entry and QA checks.

Responsibilities

• Create, edit and maintain content pages and web structures using CMS platforms.
• Upload, organize and tag digital assets in DAM platforms and optimize images.
• Collaborate with marketing teams, developers and project managers.
• Support content migration from legacy platforms and perform QA checks.
• Use basic AI tools to assist in content categorization and QA.
• Write and maintain authoring guides and knowledge-base articles.

Skills

Web technologies

Content architecture

CMS workflows

English proficiency (B2+)

Analytical & problem solving

Image editing (basic)

Figma basics

SEO basics

QA checks

AI content tools

Tools

AEM

Sitecore

WordPress

Contentful

Drupal

Adobe PS / image editing

Figma

Jira

Confluence

SharePoint

Job description

Who We Are

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernisation, connecting strategy directly to execution.

Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best‑class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.

Content Specialist/Content Engineer

wanted to join our Content Services team!

The opportunity

In this role you will be responsible for creating, editing and managing digital content across enterprise Content Management Systems and Digital Asset Management platforms. You will work closely with cross-functional project teams, authors and client stakeholders to ensure high quality, consistency, and timely delivery of web content.

What you’ll get to do

• Create, edit and maintain content pages and web structures using CMS platforms according to established guidelines and WYSIWYG/HTML editors.
• Upload, organize and tag digital assets in DAM platforms. Perform basic cropping, resizing and format or compression optimization using DAM capabilities or approved image‑editing tools.
• Participate in daily stand‑ups, client showcases and collaborate with marketing teams, developers and project managers.
• Support content migration from legacy platforms to current systems. Conduct visual and technical QA checks against style guides, SEO guidelines and formatting standards.
• Use Figma at a basic level to make minor edits to existing designs, prepare simple layouts, and export assets in web‑ready formats.
• Investigate and resolve common content display and formatting issues; assist end users and authors with platform‑related questions.
• Write and maintain clear authoring guides, process documentation and knowledge‑base articles for authors and internal teams.
• Utilize basic AI/Generative AI tools to assist in content categorization, summarization, quality checking and task efficiency.

What you should have

• Strong technical aptitude spanning web technologies, content architecture, and web application workflows. Understanding of fundamental web principles.
• Knowledge of HTML, CSS, web page structure, metadata, hyperlinks, and basic responsive design.
• Professional English proficiency (B2 level or higher, written and spoken) with the ability to ask clear questions and communicate issues effectively.
• Strong analytical and problem‑solving abilities.
• Familiarity with image‑editing tools for cropping, resizing, simple adjustments and web optimization. Experience with Figma is a plus for basic asset preparation and layout work.
• Hands‑on experience navigating and managing content within one or more CMS platforms (e.g., AEM, Sitecore, WordPress, Contentful, Drupal). Basic understanding of Digital Asset Management workflows, including asset upload, organization, tagging and metadata.
• Basic understanding of SEO metadata and core web accessibility principles, including alternative text, heading hierarchy and descriptive links.
• Methodical approach to repetitive, high‑volume content entry and quality assurance checks.
• Eager to learn, proactive, open to feedback and comfortable working both independently and as part of a collaborative team.

Bonus points if you have

• Knowledge of Adobe Experience Manager will be a huge plus.
• Experience with Atlassian tools (Jira, Confluence) and Microsoft SharePoint/Teams.
• Experience with digital content in the automotive industry.
• Relevant certifications or training (e.g., HTML/CSS Fundamentals, CMS Site Author certifications such as AEM Site Author or Contentful Content Manager).
• Education or background in IT, Digital Media, Computer Science or Communications.

What we can offer you

We offer net hourly rate 70 - 100 PLN + VAT on B2B contract based your skills and experience.

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

Our culture thrives on our core values, designed for impact‑driven individuals: Heart, Brains and Courage.

We lead with Heart, fostering empathy and trust where genuine connections and human‑centric work flourish.

We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.

And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.

Learn more about us on our LinkedIn page, visit our YouTube channel and follow us on Instagram WPP Poland.

How We Use AI In The Recruitment Process

To ensure more focused and engaging conversations, we leverage AI in our recruitment processexclusively for secure, objective note‑taking, never for evaluative judgments. This allows our team to be fully present with you. You are always welcome to request a transcript of these notes or opt out of this feature at any time. Opting out will not impact the outcome of the interview process.

In compliance with Polish regulations, VML Enterprise Solutions is committed to fostering a transparent and ethical work environment. We encourage reporting of any potential irregularities or misconduct. For detailed information on our whistle‑blower policy and reporting procedures, please refer to our dedicated document.

The gross salary for this position at the time of this posting is indicated below. This range reflects our broader group’s compensation framework across diverse agencies and disciplines. For this specific role, our offer will be determined within this range based on our internal benchmark, reflecting the specific market conditions for our discipline. Individual compensation varies based on job‑related factors, including business needs, experience, level of responsibility and qualifications.

In addition to the salary range provided, we offer a comprehensive benefits package designed to support our employees’ well‑being and professional growth. While specific details may vary by agency, typical benefits often include: private medical care, professional development opportunities, training programmes and flexible working arrangements (where applicable). Some agencies may offer additional benefits.

Poland Pay Range

6 333 zł - 12 500 zł PLN

About WPP

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world‑class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.