Media Planner/Buyer

PepsiCo; Województwo mazowieckie; On-site; PLN 50,000 - 75,000; Full time

Job summary

A leading global food and beverage company is looking for a candidate in Poland to manage digital media planning and buying campaigns. You will be responsible for executing and optimizing multiple campaigns while providing analytical support and reporting. The ideal candidate has 1-3 years of experience in Programmatic or Social campaigns, is detail-oriented, and has strong project management skills.

Qualifications

• 1-3 years of experience in Programmatic or Social campaign planning and buying.
• Experience in executing brand campaigns and identifying KPIs.
• Ability to understand data and convert it into actionable strategies.

Responsibilities

• Manage multiple digital campaigns from initial customers.
• Plan, buy, and optimize media performance.
• Provide expert knowledge on social and search buying evolutions.

Skills

Programmatic campaign planning

Social campaign buying

Agile mindset

Analytical skills

Project management

Attention to detail

Communication

Technical savviness

Job description

Overview

Location Overview

Working with inspiring and experienced colleagues, you'll find that the atmosphere in our city-centre office in Kraków and Warsaw is informal and engaging. With drive and ingenuity, our teams deliver vital services to PepsiCo employees around the world. With an active, get-things-done culture, this is a place where your dynamism and agility will make a difference.

Job Overview

The role is to deliver media planning and buying campaigns within Pep structure KCC.

Responsibilities

• Accountable for managing multiple digital campaigns at once from initial customer (assigned country)
• Be responsible for planning, buying, optimizing, implementation, and reporting and presentation of post campaign performance
• Assisting in the creation of an integrated digital plan. Showing a keen understanding of the impact digital has on offline channels and vice versa
• Have experience in being and/or working as an Ad Ops specialist
• Ensure knowledge of key changes in 1st party audiences requirements and how these can be tracked within PepsiCo DSP
• Be responsible for implementation of real-time optimization tools including Datorama and AI tech to drive media performance if campaigns
• Support Team Leader and Senior Media Planner/Buyers by providing high standard reporting including help to prepare, design and implement business which will demonstrate the value & productivity delivered by the team
• Accountable for providing expert knowledge on social, search and programmatic buying evolutions, data, consumer facing platform changes, and analytics
• Upholding PepsiCo Brand Safety and Brand Fraud standards and identifying issues, should they arise
• Being aware of and impart knowledge of behavioural and human insights whilst making recommendations to improve on insights to leverage for future campaigns
• Be informed on the top line brands business objectives they are working to in particular market units. Develop commercial acumen
• Be informed on industry trends and innovative success stories

Qualifications

• 1-3 years of Programmatic and/or Social campaign planning & buying experience across at least one digital platform (for example: Meta, Google ads, Tik Tok)
• Experience in executing brand campaigns and identifying and delivering KPIs
• Agility - Ready to react to key stakeholder last minute requests and adjustments
• Solid understanding of tracking and attribution. Experience on DCM is a plus
• Analytical mindset – ability to understand data and interpret into actionable strategies
• Ability to distill campaign insights for their campaigns and present results to the wider team and senior stakeholders
• Proven, consistent and excellent attention to detail
• History of excellent project management skills
• Collaborative and honest
• Technically savvy

The ‘Internal Reporting Procedure’ for making reports of violations of the law and taking follow-up action in terms of the Law on Whistleblower Protection of June 14, 2024 is available at www.pepsicopoland.com under the Contact/Career tab