Media Data Analytics Lead: Optimize Digital Investments

Bayer CropScience Limited; Warszawa; Hybrid; PLN 186,050 - 222,851; Full time

Benefits offered by this job

Home office allowance

Flexible benefits

Life, accident, and disability insurer

Employer-supported pension plans

Extra paid leave

Job summary

Bayer CropScience Limited in Warsaw seeks a Media Data Analysis Associate Lead to strengthen how Bayer Consumer Health manages and optimizes €400M+ in digital media investments. The role provides data-driven measurement for learning agendas and supports decisions across Google, Meta, and IPG/Omnicom/BOND.

This role balances partner recommendations with objective analysis, translates MMM insights into scalable guidance, and supports learning agendas with stakeholder engagement across markets.

Qualifications

• Deep expertise in digital media measurement and marketing science, incl. MMM, experiments, lift studies and incrementality.
• Ability to assess and challenge partner recommendations with objectivity and commercial awareness.
• Ability to translate complex analyses into clear, scalable media guidance and executive-ready recommendations.

Responsibilities

• Validate and challenge partner/agency recommendations to ensure they are incremental and value-accretive.
• Translate insights from MMM and other measures into globally scalable guidance for clusters/countries.
• Define fit-for-purpose measurement approaches across tests and validation methods with consistency.
• Prioritize learning agendas, validate test-and-learn results, and scale proven strategies.
• Support partner management with ROI-focused conversations and evaluation of new tools and innovations.
• Coordinate across multiple performance data sources for integrated platforms.

Skills

Digital media measurement

Objectivity in analysis

Stakeholder management

Executive-ready communication

English fluent

MMM and experimentation

Cross-market guidance

Data-driven decision making

Market awareness

Education

Bachelor’s degree

Advanced analytics/Marketing science degree

Job description

Bayer CropScience Limited in Warsaw seeks a Media Data Analysis Associate Lead to strengthen how Bayer Consumer Health manages and optimizes €400M+ in digital media investments. The role provides data-driven measurement for learning agendas and supports decisions across Google, Meta, and IPG/Omnicom/BOND.

This role balances partner recommendations with objective analysis, translates MMM insights into scalable guidance, and supports learning agendas with stakeholder engagement across markets.