Marketing & Website Virtual Assistant

Zohorecruit; Polska; Hybrid; PLN 20,000 - 32,000; Part time

Job summary

PBZ Coaching and Consulting Services is seeking a proactive Marketing & Website Virtual Assistant to maintain a WordPress site, manage social media, create content, and support digital marketing efforts for a growing coaching brand.

You will work remotely, overlap with Eastern Time, and collaborate with Pamela Z. to refine branding, improve user experience, and attract new coaching clients through consistent online presence.

Qualifications

• Experience managing a WordPress website and CMS.
• Ability to create content aligned with a coaching brand.
• Basic graphic design and social media content creation skills.

Responsibilities

• Maintain and update WordPress website and blog content.
• Set up and manage social media profiles (LinkedIn, Facebook, Instagram; TikTok later).
• Create engaging captions and branded marketing materials.
• Support digital marketing and lead generation efforts.
• Provide administrative support and organize content/calendar.

Skills

WordPress

Content writing

SEO basics

Graphic design

Social media

Branding

Organization

Communication

Independence

Tools

WordPress

Canva

Adobe Creative Suite

Zoom

Job description

Position Title:Marketing & Website Virtual Assistant (Coaching & Consulting)

About the Business

PBZ Coaching and Consulting Services is a growing coaching practice focused on helping individuals navigate life transitions, build resilience, and achieve meaningful personal growth. Founded by Pamela Z., a former Registered Psychotherapist with over 23 years of experience in mental health and clinical services, the business is currently in its growth stage as Pamela completes her Executive Life Coaching certification.

The ideal VA will support the business's digital presence by maintaining the website, building a strong social media presence, and helping establish effective marketing systems that generate new coaching clients.

Position Summary

We are looking for a proactive, creative, and highly communicative Virtual Assistant who can help build and market an emerging coaching brand. This role combines website management, digital marketing, social media management, and content creation.

The successful candidate should be comfortable working independently, taking initiative, and helping transform ideas into a polished online presence while maintaining regular communication with the client.

Primary Responsibilities

Website Management

• Update and maintain the existing WordPress website.
  
• Refresh outdated website content.
  
• Update contact information and business details.
  
• Fix broken or missing social media links.
  
• Maintain blog pages and upload new content.
  
• Suggest website improvements for user experience and lead generation.
  

Social Media Setup & Management

Help establish the company's online presence from the ground up.

Responsibilities include:

• Create and optimize business social media profiles.
  
• Recommend the best platforms based on target audience.
  
• Initially focus on:
  
• LinkedIn
  
• Facebook
  
• Instagram
  
• (TikTok may be explored in the future.)
  

Manage:

• Weekly content calendar
  
• Scheduling posts
  
• Publishing content
  
• Basic community engagement
  
• Social media growth strategies
  

Target posting frequency:

• Approximately3 posts per week
  

Content Creation

• Create social media graphics from scratch.
  
• Write engaging captions aligned with the coaching brand.
  
• Design branded marketing materials.
  
• Create educational and promotional content.
  
• Maintain consistent branding across all platforms.
  

Digital Marketing

Assist in growing the business through digital marketing initiatives, including:

• Increasing website visibility
  
• Building brand awareness
  
• Providing ideas for improving online engagement
  
• Supporting future marketing campaigns
  

Future Administrative Support

As the business grows, responsibilities may expand to include:

• Client onboarding support
  
• Managing online intake forms
  
• Basic administrative tasks
  
• Appointment coordination
  
• General virtual assistance
  

Required Skills

Technical Skills

• Strong WordPress experience
  
• Website content management
  
• Canva or equivalent graphic design tools
  
• Adobe Creative Suite (basic editing)
  
• Social media management
  
• Content writing
  
• Basic SEO knowledge
  
• Website optimization
  

Preferred Experience

Candidates with experience supporting:

• Coaches
  
• Consultants
  
• Therapists
  
• Mental health professionals
  
• Personal brands
  
• Small businesses
  
• Service-based businesses
  

Experience helping launch or grow a new business is highly desirable.

Soft Skills

The ideal VA should be:

• Responsive and reliable
  
• Creative
  
• Organized
  
• Detail-oriented
  
• Professional
  
• Comfortable working independently
  
• Able to provide suggestions and recommendations
  
• Willing to grow alongside the business
  

Communication

Preferred communication methods:

• WhatsApp
  
• Email
  

The client values regular check-ins and is comfortable with video meetings.

Working Schedule

• Some overlap with Eastern Time (Toronto) preferred
  
• Availability for scheduled meetings and collaboration sessions
  

Hours

• Initial engagement expected once the business is ready
  
• Minimum:10 hours per week
  

Hiring Timeline:

• Not urgent
  
• Client expects to be ready to hire after completing a her15‑week Executive Coaching certification program
  
• Currently gathering information and preparing for future hiring
  

Preferred VA Profile

The ideal candidate should:

• Have strong website management experience
  
• Be confident creating content from scratch
  
• Understand branding and marketing
  
• Be comfortable helping launch a business online
  
• Communicate clearly and professionally
  
• Be proactive rather than waiting for instructions
  
• Think strategically about attracting coaching clients
  

Tools & Platforms

• WordPress
  
• Zoom
  
• WhatsApp
  
• Email
  
• Business is still in its growth phase.
  
• Existing website needs updates rather than a complete rebuild.
  
• Website currently has outdated contact information and inactive social media links.
  
• Social media presence hasnot yet been established.
  
• Previous SEO agency did not deliver satisfactory results.
  
• Client is looking for someone who can help build a sustainable online presence and attract new coaching clients.
  
• Client values collaboration and wants a VA who can contribute ideas rather than simply execute tasks.
  
• Administrative responsibilities may expand as the business grows.