Marketing lead

JugaBet; Warszawa; On-site; PLN 180,000 - 300,000; Full time

Job summary

Jugabet is seeking a Marketing Director to own the LATAM region's overall marketing direction across performance channels, SEO, SMM, affiliates, influencers and brand initiatives. You will lead and manage a media buying team, ensuring efficient budget allocation and strong traffic quality.

You will identify new traffic sources, coordinate with cross-functional teams, translate market insights into briefs, and drive growth initiatives while aligning with local player behaviour and regulatory

Qualifications

• 3+ years in digital or performance marketing with leadership in iGaming.
• Experience managing media buyers and coordinating cross-functional teams.
• Strong expertise in audience targeting across major platforms and lookalike testing.

Responsibilities

• Own and drive LATAM marketing strategy including performance, SEO, SMM, affiliates and brand initiatives.
• Lead media buying team, budget allocation, CPA control and traffic quality.
• Coordinate cross-functional teams and translate market insights into clear briefs and measurable priorities.

Skills

Marketing leadership

Media buying management

Audience targeting

Campaign optimization

Performance marketing

iGaming knowledge

Tools

AppsFlyer

Adjust

Job description

Jugabet is a brand and gaming platform accessible to players in Latin America. With a strong regional focus and localized strategies, Jugabet is quickly becoming a key player in the market.

Perfect for those who aim to:

• Own and drive the overall marketing direction for the LATAM region across performance marketing, SEO, SMM, affiliates, influencers, brand and offline channels;
• Lead and manage the media buying team, ensuring efficient budget allocation, competitive CPA and high-quality traffic;
• Identify and launch new traffic sources, audience segments, creative approaches and alternative advertising solutions;
• Coordinate cross-functional marketing teams, translating regional business goals and market insights into clear briefs, initiatives and measurable priorities;
• Bring market-specific growth proposals and ensure their effective execution by the relevant teams;
• Work closely with the Affiliate Department to improve traffic quality and key metrics, including NGR, LTV and ROI;
• Collaborate with the SEO team by providing regional insights, identifying growth opportunities, aligning priorities and overseeing execution against business objectives;
• Coordinate SMM and influencer initiatives tailored to local audiences and cultural specifics;
• Drive regional brand growth through digital and offline initiatives aligned with local player behaviour;
• Own regional marketing budgets, performance reporting and growth targets.

Experience you'll need to bring:

• 3+ years of experience in digital or performance marketing, including a leadership role within iGaming;
• Proven experience managing media buyers and coordinating cross-functional marketing teams;
• Strong expertise in audience targeting and segmentation across Meta, Google, TikTok and alternative advertising platforms;
• Practical experience with retargeting, lookalike audiences, creative and audience testing, campaign optimisation and scaling;
• Strong understanding of paid acquisition across Google, Meta and alternative advertising networks;
• Experience working across performance marketing, SEO, SMM, affiliates, influencers and brand initiatives;
• Deep understanding of the LATAM iGaming landscape, including local player behaviour, cultural insights and regulatory specifics;
• Expert-level understanding of CPA, FTD, NGR, LTV, ROI and GGR metrics;
• Hands-on experience with attribution and tracking tools such as AppsFlyer and Adjust;
• Proven experience managing substantial monthly marketing budgets;
• Experience launching new markets or building marketing functions from scratch;
• A strong network of LATAM affiliate partners, local influencers or tipsters would be an advantage.

It's a perfect match if you have those personal features:

• Data-driven and commercially minded;
• Proactive, self-driven and comfortable making high-impact decisions;
• Strong cross-functional management and communication skills;
• Able to translate market insights into clear initiatives and actionable briefs;
• Highly adaptable and comfortable working in a dynamic, fast-changing iGaming environment.

We offer competitive benefits to support your professional and personal growth, including:

• Health & Wellness Focus;
• Global Medical Coverage;
• Growth Opportunities;
• Benefits Programs (compensation for the gym/stomatology/psychological service & etc.);
• Performance-Driven Rewards;
• Dynamic Work Environment.