Marketing & Growth Manager

BytePitch - Software Labs; Polska; Hybrid; PLN 180,000 - 300,000; Full time

Benefits offered by this job

Fully remote work

Training budget

Personal development plan

Travel opportunities

Job summary

BytePitch is seeking an experienced, hands-on Marketing & Growth Manager to own marketing end-to-end, from strategy to execution. You will design the go-to-market approach, write content, optimize the website, run campaigns and report on performance with real ownership from day one.

You'll join a small Sales & Marketing team and drive marketing for both technical B2B services and products, with autonomy and direct access to leadership.

Qualifications

• 4–6 years of B2B marketing experience in tech/services
• Experience in a small/lean marketing team owning the full stack
• Experience supporting pre-sales with BD/Sales
• Solid knowledge of SEO, content marketing, marketing automation and analytics
• Strong writing skills in English (Portuguese a plus)
• Results-driven mindset focusing on pipeline and ROI
• Nice to have paid media management (Google Ads, LinkedIn Ads)

Responsibilities

• Develop and execute digital marketing strategies for inbound lead generation.
• Plan, run, and report campaigns; optimise channels based on performance.
• Run SEO (technical and content) to grow organic traffic.
• Manage social media and LinkedIn presence tied to lead generation.
• Lead go-to-market planning for service offerings: positioning, messaging, target segments.
• Coordinate with Business Development pre-sales to align marketing and sales goals.
• Define and run demand generation focused on qualified leads and conversion.
• Own and evolve BytePitch's brand identity and messaging across services and products.

Skills

B2B marketing

Content marketing

SEO

Marketing automation

Analytics (GA4)

Writing in English

Paid media (nice to have)

Portuguese (nice to have)

Tools

HubSpot or similar

Job description

About us:

BytePitch lives to unlock the power within. We are on a mission to inspire and enable people and communities to discover, develop and harness their inner capabilities for meaningful and sustainable growth. We focus on providing the tools and resources that foster personal empowerment and collective progress, building technology that has a long-lasting positive impact.

We envision a world where happy and empowered people transform lives through sustainable technology. Our projects touch on multiple industries, allowing us to navigate between different areas and embrace diverse experiences. Tech-wise, we are neither square nor round - we master several tech stacks - and we might be tech experts, but we're people first and foremost, bringing this human approach to our work. By nurturing the holistic well-being of our people, we enable them to become drivers of positive change through the solutions they create. Our commitment to human and business sustainability ensures that everything that we do is balanced and grounded in responsibility, benefiting both present and future generations.

We are unique:

Each of us is one of a kind and here, we find the space and the freedom to be ourselves and express our very own specific needs. We cherish the differences and support people in their uniqueness, unlocking the powers of diversity, equity and inclusion.

We are conscious:

We are mindful of the people and communities around us. We seek to gain full knowledge of the contexts in which we act so we can make informed decisions and smart moves and leave a long-lasting positive impact - unlocking the powers of awareness, accountability and sustainability.

We look after each other:

People come first and we are all responsible for supporting, protecting and taking care of one another. Respect, empathy, active listening, autonomy, flexibility - these are the cornerstones of our approach. We love people and we prioritise their holistic well-being, unlocking the power of happiness.

We are stronger together:

We foster strong, honest, trusting, loyal and long-lasting relationships for funnier, better and more engaged teamwork, unlocking the powers of communication, connection and collaboration.

We go further:

We're all about a growth mindset. We are proactive and courageous and we embrace the lessons we can take from failures. We create opportunities for continuous learning, development and transformation - unlocking the powers of creativity, innovation and high performance.

Does this sound like you? Do you think you were born to unlock the power within? Do you see yourself transforming lives through sustainable technology? Then BytePitch is the place for you!

Job Summary:

We are looking for an experienced, hands-on Marketing & Growth Manager to own marketing end-to-end, from strategy to execution. This is not a role where you plan and someone else builds; you'll be the one designing the go-to-market approach and the one writing the content, influencing website optimisation, running the campaigns, and reporting on what's working. You'll have real ownership of the marketing function from day one, direct access to leadership, and the chance to build (not just maintain) marketing for growing services. If you want a role where your strategic thinking and your execution both show up in the results, this is it.

You’ll join a small, close-knit Sales & Marketing team. If you thrive with autonomy and have experience marketing both technical B2B services and products, we want to talk to you.

Responsibilities:

• Performance Marketing
• Develop and execute digital marketing strategies aimed at inbound lead generation for the services business.
• Use data and analytics to plan, run, and report on campaigns; optimise channels and tactics based on performance.
• Run SEO (technical and content) to grow organic inbound traffic.
• Manage social media and LinkedIn presence (organic and paid) tied to lead generation, not vanity metrics.
• Run continuous testing and optimisation (A/B testing, segmentation, targeting) to improve ROI.
• Software Engineering Services Marketing
• Conduct market and competitive research to keep positioning and messaging sharp.
• Lead go-to-market planning for service offerings: positioning, messaging, target segments.
• Work closely with the Business Development team pre-sales to keep marketing and sales goals aligned.
• Define and run demand generation focused on qualified leads and conversion, not just volume.
• Corporate Marketing / Brand / Communications
• Own and evolve BytePitch's overall brand identity and reputation across services and products.
• When needed, support recruitment with job ad messaging and employer-branding materials.
• When required, help organise and represent BytePitch at relevant industry events and networking opportunities.
• Ensure consistent messaging and content across all channels and audiences (services buyers, product users, talent).
• Marketing Operations & Reporting
• Set up and run marketing automation and email nurture flows (e.g. outreach tools, HubSpot or similar).
• Contribute to the optimisation of the company’s website (landing pages, conversion paths)
• Track and report performance using clear KPI (pipeline contribution, lead quality, channel ROI), not just activity metrics.
• Continuously adapt strategy based on data and market feedback.

• 4-6 years of B2B marketing experience, ideally within professional/technical services, software houses, agencies, or early-stage B2B SaaS.
• Proven experience working in a small/lean marketing function; comfortable owning the full stack without specialists to delegate to.
• Experience supporting pre-sales or working closely with a BD/Sales team.
• Solid, practical knowledge of SEO, content marketing, marketing automation, and analytics (GA4 or equivalent); able to execute directly.
• Strong writing skills in English (Portuguese a plus), able to translate technical topics into credible content.
• A results-driven mindset: pipeline and ROI, not just impressions and likes.
• [Nice to have] Paid media management experience (Google Ads, LinkedIn Ads).

We offer:

• Two types of contracts are available: Employment & Service (B2B) Agreements;
• Competitive salary according to your experience;
• Additional benefits such as meal allowance, health insurance, extra days off (depending on the type of contract/location);
• Fully remote work;
• Flexibility to help you balance the personal and professional aspects of your life;
• An inclusive culture where you can be yourself and thrive professionally;
• A supportive environment for your overall well-being;
• A budget for training;
• A personalised development plan based on our career paths;
• Opportunities to travel according to the business needs;
• Face-to-face company events per year to connect with colleagues and strengthen company culture.

At BytePitch, we unlock the power of diversity, equity and inclusion by fostering a diverse work environment - we deeply believe that teams with different perspectives and experiences are stronger. We encourage women, people of colour, LGBTQIA+ individuals, people with disabilities and/or neurodevelopmental conditions, members of ethnic minorities, foreign-born residents, older members of society, and others from minority groups and diverse backgrounds to apply. We actively promote equality of opportunity for all with the right mix of talent, skills and potential, therefore decisions related to hiring, compensating, training, evaluating performance, or terminating are made fairly and we do not discriminate on the basis of race, colour, national origin, sex, gender, religion or belief, sexual orientation, age, marriage/civil partnership, pregnancy/maternity or disability status. We strive to create an inclusive environment that makes every employee and candidate feel welcome, and all employees and contractors of BytePitch are responsible for maintaining a work culture free from discrimination and harassment by treating others with kindness and respect. Please let us know if you need some adjustments in your recruitment process, and we will do our best to accommodate your needs.