Marketing Director CEE (F/M/NB)

Versuni; Warszawa; Hybrid; PLN 350,000 - 700,000; Full time

Benefits offered by this job

Competitive base salary

Annual Incentive Program

Company car or Car Allowance

Hybrid working model

Working from abroad up to 24 days per年

Extended holiday package

Medical Health Insurance

NNW insurance

Gym Membership Discount

Product Discounts

High growth environment

Inclusive working culture

Job summary

Versuni is seeking a Marketing Director for the Central and Eastern Europe region. The role combines regional leadership with responsibility for the Poland market, requiring a hands‑on approach, strong stakeholder management, and a track record of delivering profitable growth across multiple markets.

You will own marketing strategy, budgets, and ROI, while collaborating with Sales, E‑commerce, Retail Media and external partners.

Qualifications

• 15+ years of marketing and commercial experience in global FMCG, consumer goods and/or consumer electronics environments.
• Significant multi-country leadership experience across complex markets.
• Proven Marketing Director / senior regional leadership with accountability beyond marketing.

Responsibilities

• Own the regional marketing strategy across 19 markets.
• Lead 18-month rolling forecast linking category ambitions to profitable growth.
• Drive portfolio, pricing, activation and ROI with full financial accountability.
• Develop and execute 360° integrated marketing strategies from awareness to conversion.
• Collaborate with Sales, distributors and retailers to align commercial plans.
• Oversee large marketing budgets with disciplined spend tied to outcomes.
• Lead and develop senior Marketing Managers across countries, often remotely.

Skills

Multi-country leadership

P&L ownership

E‑commerce & retail media

Stakeholder management

Strategy development

English & Polish

Hands-on execution

Team leadership

Job description

Job Title: Marketing Director CEE (F/M/NB)

Location: PL

The impact you’ll make:

• Own the regional marketing strategy across 19 markets, balancing different levels of market maturity, consumer behaviour and commercial opportunity.
• Act as the Marketing Director for Poland alongside the regional responsibility, ensuring strong connection between regional strategy and local business performance.
• Lead an 18-month rolling forecast, connecting category ambitions, market dynamics and commercial priorities to deliver profitable growth.
• Drive portfolio and category strategy, including product positioning, assortment, pricing and activation choices, with full financial accountability.
• Own and optimise marketing investment and effectiveness, measuring ROI and ensuring marketing resources are allocated to the activities and channels generating the greatest business impact.
• Develop and execute 360° integrated marketing strategies, connecting brand building, performance marketing, media, e-commerce, shopper marketing and retail media from awareness through to conversion.
• Bring strong e-commerce and retail media expertise, understanding their role as critical sales and consumer engagement channels and ensuring they are fully integrated into the commercial and marketing strategy.
• Translate global strategies into locally relevant plans, using consumer insights, market intelligence and data analytics to identify growth opportunities and build competitive advantage.
• Work closely with Sales to represent the business with distributors, retailers and other key customers, jointly developing and executing commercial and customer plans.
• Lead and optimise significant marketing budgets, ensuring disciplined investment decisions and clear linkage between spend and business outcomes.
• Stay close to the business and execution — combining strategic leadership with a hands‑on approach when required, particularly in the Polish market.
• Lead, coach and develop senior Marketing Managers and leaders across multiple countries, often remotely, creating clarity, accountability and high performance across a diverse organisation.
• Build capability and engagement in a flat organisational structure, developing people through coaching, influence and broader opportunities.
• Build and maintain an effective operating model between Marketing, Sales, E-Commerce, Finance, Supply Chain and other internal teams, as well as external agencies.
• Navigate ambiguity, change and evolving business priorities, while building the organisation’s capabilities and maintaining momentum.
• Partner with local and global executive stakeholders, ensuring alignment, transparency and visibility on business performance and priorities

The skills and knowledge you’ll bring:

• 15+ years of relevant marketing and commercial experience, ideally gained in global FMCG, consumer goods and/or consumer electronics environments.
• Significant multi-country leadership experience, ideally across complex, diverse markets and organisations, with a proven ability to adapt strategy to different levels of market maturity.
• Proven experience operating at Marketing Director / senior regional marketing leadership level, with accountability extending beyond marketing into broader commercial business performance.
• Strong track record of P&L ownership, category and portfolio strategy, pricing, forecasting and commercial decision‑making.
• Demonstrated ability to measure marketing effectiveness and ROI, optimise investment and link marketing activity directly to business outcomes.
• Strong understanding of e‑commerce, retail media and digitally led consumer journeys, with the ability to integrate these channels into broader commercial and marketing strategies.
• Experience working closely with Sales, distributors, retailers and key customers, ideally in a market‑facing commercial environment.
• Proven ability to operate with a hands‑on, operational mindset — comfortable moving between strategic direction and execution and getting into the detail when the business requires it.
• Significant experience leading senior teams and leaders across multiple countries, including remote and matrix environments.
• Strong leadership presence and the ability to lead through influence, expertise and credibility, particularly within flat organisational structures.
• Demonstrated ability to develop people and build organisational capability, particularly in environments undergoing change or transformation.
• Comfortable operating in ambiguity, complexity and continuous change, with a pragmatic, solution‑oriented and high‑ownership mindset.
• Excellent stakeholder management skills, with the ability to influence and align senior leaders across functions, markets and global organisations.
• Fluent English&Polish, both written and spoken.

What we’ll give you in return:

• Competitive base salary | benchmarked against global industry and market leaders.
• Annual Incentive Program | performance based.
• Company car or Car Allowance.
• Hybrid working model | effectively combining working from the office & home, depending on team dynamics and personal needs.
• Working from abroad | for up to 24 days per year, supporting our many international colleagues as well as travel enthusiasts.
• Extensive holiday package | up to 10 additional days of holidays
• Medical Health Insurance | with our partner Medicover.
• Insurance | possibility to sign up for NNW insurance.
• Gym Membership Discount | to support your focus on health and wellbeing.
• Product Discounts | on all Versuni products which are sold under the Philips brand and our other brands.
• High growth environment| offering exciting learning and career development perspectives beyond your first role.
• Inclusive working culture | we embrace our international community & diversity as competitive advantage.

Ready to make an impact?

From developing game-changing air fryers to perfecting the art of coffee making, Versuni’s purpose is turning houses into homes — and we’re calling on your talent to bring it to life. Join our global team of 6,000+ passionate individuals, work with world‑class brands, and shape the future of home living. We’re ready for you — are you ready for us?

At Versuni, we believe transparency builds trust. Our compensation structure is designed to be clear, competitive, and grounded in objective criteria - primarily your experience, skills, and qualifications. At Versuni all candidates will be given equal opportunity without any discrimination. In addition, incentives and benefits are regulated according to internal policies, and may apply depending on the position.
To support informed decisions, we will provide to selected candidates’ comprehensive details on pay ranges, compensation policies, and key benefits values ahead of the final stage, ensuring sufficient time for consideration.