Consumer Marketing Manager (All genders)

Philips; Polska; On-site; PLN 160,000 - 265,000; Full time

Benefits offered by this job

Paid time-off

Health benefits

Diversity & inclusion initiatives

Learning & development opportunities

Annual incentive

Job summary

Philips International Poland is seeking a Consumer Marketing Manager to drive the Beauty portfolio with robust local strategy and cross-channel campaigns.

You will analyze markets, collaborate with global and regional teams, and lead product launches while managing a full P&L and budget. The role requires strong communication in English and Polish and a pragmatic, data-driven approach.

Qualifications

• University degree in Business/Marketing or equivalent.
• 5–6 years of experience as Marketing Manager/Brand Manager or similar role.
• Strong knowledge of marketing processes, strategic planning and budgeting to manage a full Profit & Loss account.
• Fluent in English and Polish.
• Excellent interpersonal, communication and presentation skills.
• Experience with media houses and creative agencies; digital marketing expertise.

Responsibilities

• Build and implement the local marketing strategy to drive a sustainable competitive advantage for the Beauty portfolio.
• Analyze consumer research, channel trends, market conditions and competitor information to unlock insights and opportunities.
• Develop, implement, track and optimize 360 marketing campaigns across traditional and digital channels.
• Lead New Product Introductions in collaboration with local teams; manage launch requirements.
• Drive long-term category growth and key financial metrics in the business plan.
• Coordinate cross-functionally with Global Category Team, Regional Marketing, Sales, PR, and agencies.

Skills

Marketing strategy

Budget management

Consumer insights

Digital marketing

Data analysis

Communication skills

Presentation skills

MS Office

Education

Bachelor's degree in Business/Marketing

Tools

PowerPoint

Excel

Word

Job description

### Job TitleConsumer Marketing Manager (All genders)### Job Description**In this role, you have the opportunity to**be an integral part of the Philips Poland marketing team as a Marketing Manager for one of the innovative businesses within the Philips Personal Health. You will drive the business by managing communication & product strategy, being responsible for maximizing business opportunities and ensuring flawless executions of the marketing activations.**Your role:*** Building and implementing the local marketing strategy to drive a sustainable, competitive advantage of Beauty product portfolio while positioning the brand as an expert* Analyzing consumer research, channel trends, market conditions and competitor information to unlock new insights & business opportunities and ensure effective executions of category initiatives* Developing, implement, tracking and optimizing 360 marketing campaigns with disruptive approach, planned in the yearly marketing calendar within given budget executed across traditional, digital including social, in-store and new channels* Leading seamless New Product Introductions plan in liaison with local organization, by being the main point of contact for all launch requirements (potentially including also medical devices), ensuring locally relevant portfolio* Ensuring long-term category growth being responsible for key financial and key enabler metrics of the business plan* Handling the day-to-day multiple operations of the business* Acting as pivoting element between different functions such as Global Category Team, Regional Marketing Manager and Local Commercial Organization: sales team, TSM, PR, MI, digital, consumer care, demand planner, back office, as well as external agencies* Working closely with Regional Marketing Manager and HQs on assigned strategic projects on behalf of the CEE region **You are the right fit if:*** You have university degree in Business/Marketing or equivalnet* You have min. 5-6 years of experience as Marketing Manager/Brand Manager or similar position* You bring knowledge of marketing processes, strategic planning and budgeting to manage a full Profit & Loss account* You are passionate about understanding consumer needs and translating consumer insights into impactful marketing strategies.* You have solid knowledge of digital marketing and go-to-market principles, including consumer acquisition, engagement, and digital experiences.* You are experienced in working with media house and creative agencies* You bring strong analytical skills to collate and synthesize data into actionable insights* You have excellent interpersonal, communication and presentation skills* You have can-do attitude and ability to meet deadlines motivating a multi-functional team* You are fluent in English & Polish* You have Solid MS Office skills – PowerPoint, Excel, Word, **Compensation & Benefits**Doing meaningful work should come with fair, transparent rewards. The base annual salary range for this role is **160,130 PLN – 265,290 PLN gross**. We determine pay within the range using objective factors, like the skills the role requires, your relevant experience and the responsibility you'll have in this role, alongside internal equity and local market considerations. This role is eligible for annual incentive with your rewards linked to both individual performance and company results. We’ll share the full approach with you during the interview process, so you can make a clear, informed decision. **Benefits include:** paid time-off, health and wellbeing benefits, diversity & inclusion initiatives and learning and development opportunities.**How we work together** We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.