Marketing Automation Project Specialist

Ingersoll-Rand plc; Warszawa; On-site; PLN 60,000 - 80,000; Full time

Job summary

A leading global company in Poland is seeking a Marketing Automation Project Specialist to design and implement advanced marketing automation strategies across brands. This role involves collaborative project management and critical thinking to enhance customer engagement through data-driven solutions. The ideal candidate will have over 3 years of experience with Eloqua or similar platforms and strong analytical skills.

Qualifications

• 3+ years of experience in marketing automation or customer journey management.
• Hands-on experience with marketing automation platforms.
• Strong analytical and critical thinking skills.

Responsibilities

• Design and lead automation initiatives to improve customer journeys.
• Translate marketing needs into clear functional requirements.
• Analyze automation performance and recommend improvements.

Skills

Marketing automation expertise

Critical thinking

Project management

Analytical mindset

Excellent English communication

Collaboration skills

Education

Bachelor’s degree in Marketing, Communications or related field

Tools

Oracle Eloqua

Marketo

HubSpot

Job description

We are looking for a Marketing Automation Project Specialist to help us design and deliver advanced customer-journey and automation projects across multiple brands and markets.

Reporting directly to the Customer Journey & Marketing Automation Strategist, you will support the development and implementation of strategic marketing automation concepts and translate them into scalable, technology-enabled programs that improve personalization, automation efficiency, and campaign performance. You will be working within an international team, you will shape how our company uses marketing automation and AI to engage customers more intelligently.

This role is ideal for a mid-level professional with hands‑on experience in Eloqua or a similar marketing‑automation platform who enjoys combining critical thinking, project management, and creativity to transform ideas into practical, repeatable solutions.

Key Responsibilities

• Design and lead automation initiatives that enhance customer journeys and campaign effectiveness, such as:
• Dynamic and personalized content programs
• Lead‑scoring and lifecycle automation frameworks
• Preference‑center and data‑capture improvements
• Process automation (standardized email components, automated campaign creation flows)
• Reporting and performance‑measurement improvements
• Exploration and enablement of new engagement channels
• Translate marketing needs into clear functional requirements and collaborate with technical teams to assess feasibility and execution.
• Apply project management principles to plan, prioritize, and track multiple initiatives simultaneously.
• Coordinate timelines, testing, and documentation to ensure projects are delivered on time, on scope, and at quality standards.
• Use critical thinking to evaluate business challenges, identify root causes, and design data‑driven solutions.
• Analyze automation performance and recommend improvements based on data and best practices.
• Support internal teams and business stakeholders with training, documentation and adoption of new tools or features.
• Stay current with marketing‑automation trends, AI applications and data‑privacy standards to continuously bring innovation into our programs.

Qualifications

Required

• 3+ years of experience in marketing automation, CRM or customer‑journey management.
• Hands‑on experience with Oracle Eloqua, Marketo or HubSpot
• Proven ability to translate business objectives into structured automation logic and workflows.
• Solid understanding of customer‑data management, segmentation and personalization concepts.
• Demonstrated experience managing projects or complex initiatives from concept to completion.
• Strong analytical mindset and critical thinking skills.
• Excellent communication in English (spoken and written).
• Experience working collaboratively in cross‑functional, international environments.

Preferred

• Familiarity with CRM and analytics tools.
• Awareness of AI/ML applications in marketing (predictive models, generative content, intelligent routing).
• Basic understanding of integration concepts (APIs, data flows) and automation platforms such as Power Automate or Zapier.
• Bachelor’s degree (or equivalent) in Marketing, Communications, Business or a related field.
• Project Management – able to organize, plan, and deliver multiple projects with accuracy and timeliness.
• Critical Thinking & Problem Solving – identifies issues, evaluates solutions, and applies logic to complex situations.
• Strategic and structured thinking
• Attention to detail and process orientation
• Curiosity and willingness to innovate
• Accountability and ownership mindset
• Collaboration and continuous learning

What we Offer

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Special Accommodation

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Ingersoll Rand is committed to achieving workforce diversity reflective of our communities. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request and a member of our team will contact you.