Loyalty & CRM Strategy Lead

Aplikuj.pl; Szczecin; On-site; PLN 60,000 - 80,000; Full time

Job summary

A leading recruitment agency is seeking an experienced Loyalty & CRM Manager based in Szczecin, Poland. You will be responsible for designing and managing loyalty programs, optimizing customer journeys, and leveraging CRM tools to enhance customer engagement and retention. The ideal candidate should have extensive experience in CRM management and strong knowledge of CRM platforms. This role also offers a competitive salary and extensive benefits in a collaborative work environment.

Benefits

Competitive salary

Career growth opportunities

Comprehensive benefits platform

Discounts on company products

Training programs

Language improvement opportunities

Financial recognition for loyalty

Supportive work culture

Qualifications

• 6–8 years of experience in CRM and loyalty program management.
• Strong knowledge of CRM platforms.
• Hands-on approach with the ability to execute and deliver results.

Responsibilities

• Develop and implement a loyalty and CRM strategy.
• Manage CRM systems and customer database integrity.
• Collaborate with Marketing, Digital, Operations, and IT teams.

Skills

CRM management

Customer journey mapping

Segmentation

Personalization

Project management

Leadership capabilities

Fluent English

Tools

Salesforce

Adobe

Emarsys

Job description

A leading recruitment agency is seeking an experienced Loyalty & CRM Manager based in Szczecin, Poland. You will be responsible for designing and managing loyalty programs, optimizing customer journeys, and leveraging CRM tools to enhance customer engagement and retention. The ideal candidate should have extensive experience in CRM management and strong knowledge of CRM platforms. This role also offers a competitive salary and extensive benefits in a collaborative work environment.