Lead Video Copywriter: Drive Performance & Brand Voice

Launch Potato; Remote; PLN 397,000 - 488,000; Full time

Job summary

A leading marketing firm is seeking a Performance Marketing Copywriting Lead to elevate their copywriting function. Responsibilities include driving performance across paid media, managing creative contributors, and developing effective messaging strategies. Successful candidates will have 4–6 years of experience in performance marketing, strong analytical skills, and proficiency in crafting compelling video scripts. Competitive compensation and a remote-first culture offered.

Benefits

Profit-sharing bonus

Competitive benefits

Remote-first work environment

Qualifications

• 4–6 years of performance marketing copywriting experience.
• 2+ years managing writers or creative contributors.
• Strong analytical skills to interpret campaign data.

Responsibilities

• Own the brand writing strategy across all paid media channels.
• Analyze campaign data to guide ongoing optimizations.
• Lead the development of compelling video scripts.

Skills

Performance marketing copywriting

Creative leadership

Direct response principles

Analytical mindset

Video scriptwriting

Job description

A leading marketing firm is seeking a Performance Marketing Copywriting Lead to elevate their copywriting function. Responsibilities include driving performance across paid media, managing creative contributors, and developing effective messaging strategies. Successful candidates will have 4–6 years of experience in performance marketing, strong analytical skills, and proficiency in crafting compelling video scripts. Competitive compensation and a remote-first culture offered.