Industry and Enterprise Marketing Specialist

Accenture PLC; Warszawa; On-site; PLN 120,000 - 180,000; Full time

Job summary

Accenture is seeking an experienced marketer to support the Products industry portfolio within the Industry & Enterprise Marketing & Communications team in Poland. The role focuses on content development, digital presence, and performance tracking across multiple channels, delivering high-quality execution with rigor and speed.

You will manage several workstreams, collaborate across stakeholders, translate insights into action, and contribute to program activation and governance while coaching

Qualifications

• 4–10+ years of marketing experience across multiple channels.
• Pro-activeness, autonomy, and rigor in execution.
• Strong stakeholder management with influencing skills.
• Data skills and ability to translate insights into actions.
• Willingness to learn and be coached, quick to progress.
• Familiarity with Accenture tools and approved AI tools.
• Broad experience across events, social, and corporate pages.

Responsibilities

• Drive and support run-the-business activities for Products industries.
• Conduct industry research and translate insights into marketing recommendations.
• Support program planning, e.g., event business cases and briefs.
• Maintain a.com core pages and optimize for AI/LLMs.
• Lead or support executive positioning and social activities.
• Track MMS/ROI, budgets, and purchase orders.
• Enable activation across Markets/MUs and CRM with the hub.
• Support governance, performance measurement, and vendor reviews.
• May guide junior team members and assist onsite event delivery.

Skills

Marketing experience

Stakeholder mgmt

Data analysis

Accenture tools

AI tools

Channel marketing

Storytelling

Project mgmt

Industry knowledge

Tools

Accenture tools

AI tools

Job description

JOB DESCRIPTION

Accenture

Bring your big ideas and marketing expertise to Accenture and you may find that your career catapults to places you never imagined. As a leader in management consulting, technology and outsourcing services, our teams work closely with clients to improve the way the world works and lives. Whether you work directly with clients or manage important internal initiatives and efforts, you’ll find amazing opportunities to make a measurable difference.

ROLE SCOPE

This role supports the Products industry portfolio, which includes Consumer Goods, Retail and Travel (CGRT), Industrial and Life Sciences. This sits within the Industry & Enterprise Marketing & Communications team, helping to deliver both core run-the-business activity and priority marketing programs. The scope spans content development, executive positioning, digital presence, industry research, performance tracking, and day-to-day operational support. The role requires a versatile marketer who can manage multiple workstreams, collaborate effectively across stakeholders, and translate insights into high-quality execution. It also plays an important part in enabling program activation across channels and markets with rigor, speed, and consistency.

KEY RESPONSIBILITIES

• Drive/Support “run the business” related activities for Products industries (Consumer Goods, Retail and Travel (CGRT), Industrial and Life Sciences), e.g,, Industry Analyst Relation responses and briefings, client stories identification, internal RP M+C updates, baseline materials, ARC updates

• Conduct industry/area research and translate insights into actionable marketing recommendations

• Support planning phase for prioritized programs e.g., event business case, program brief for Synops

• Drive ongoing maintenance and updates of a.com core pages, incl. optimizing for LLMs

• Lead/Support executive positioning activities e.g., social

• Perform operational activities: MMS/ROI tracking, budget tracking, PO tracking

• Facilitate activation enablement across Markets/MUs and CRM, with the hub if prioritized programs related

• Support team governance related activities, as well as Reinvention Partner performance measurement and reporting

• (May) Manage agency and vendor relationships; brief and review creative deliverables

• (May) Guide and coach more junior team members on day-to-day execution

• (May) Support onsite event delivery

SKILLS and EXPERIENCE:

• 4-10+ years of marketing experience.

• Pro-activeness and autonomy; self-starter; rigor in execution

• Stakeholder management; ability to influence without authority

• Data proficiency, foundations of data analysis

• Fast learner, willing to be coached and progress

• Proficiency in Accenture tools and platform; regular user of Accenture approved AI tools

• Broad marketing channel experience (events, social, a.com)

• Strong written communication and storytelling

• Project management; ability to prioritize competing workstreams

• Industry/area and commercial acumen across portfolio industries

OUR COMMITMENT TO YOU

• Your entrepreneurial spirit and vision will be rewarded, and your success will fuel opportunities for career advancement.

• You’ll make a difference for some pretty impressive clients. Accenture serves many of the Fortune Global 100 and major public sector clients around the world on high-profile projects.

• Opportunities to learn daily through training, assignments, and collaborating with experts across the company.

• Access to leading-edge technology.