Inbound & Growth Marketing Specialist

Innovation Roundtable ApS; Polska; Hybrid; PLN 120,000 - 190,000; Full time

Job summary

Innovation Roundtable in Poland is seeking an Inbound & Growth Marketing Specialist to grow qualified reach and leads for conferences and the membership network. You will build a repeatable inbound engine across content, email, SEO, and distribution, and run structured marketing experiments.

You will work remotely with international colleagues, hands-on across content, emails, landing pages, and tracking, collaborating with Marketing, Sales, Programme, Social & Video to continuously improve

Qualifications

• Proven track record running inbound or growth marketing campaigns with measurable lead-generation.
• Strong copywriting in English for senior professional audiences.
• Solid understanding of content strategy, SEO, email marketing, and conversions.
• Experience with analytics, tracking tools, and diagnosing funnel issues.
• Hands-on with CMS and marketing automation (HubSpot) and quick to learn new systems.
• Regular experience using AI tools for content, testing, or reporting.
• Able to manage multiple campaigns independently with limited oversight.
• Analytical mindset with strong attention to detail.
• Experience in membership-based, B2B events or corporate innovation is a plus.

Responsibilities

• Own and improve inbound and growth marketing across content, email, website, SEO, and social distribution.
• Repurpose event content into useful content packages.
• Coordinate organic amplification with host and member teams and speakers.
• Write and test conversion-focused messaging for events and audiences.
• Build and optimize landing pages and registration funnels; run tests.
• Set up reliable tracking for traffic and funnel conversions.
• Improve organic visibility across traditional SEO and AI-driven search.
• Plan and optimize email campaigns and event nurture journeys.
• Use AI tools to speed up content creation and performance reporting.
• Collaborate with Sales and Programme to target high-quality guests and opportunities.
• Maintain editorial and experimentation calendar.
• Identify and propose new marketing approaches worth testing.

Skills

Lead generation

Copywriting

SEO

Analytics

CMS

HubSpot

AI tools

Email marketing

Content strategy

Growth marketing

Tools

Google Analytics

HubSpot

Job description

About Innovation Roundtable

Innovation Roundtable is a global network for innovation executives in large international companies. We organize executive conferences for innovation leaders in addressing strategic and operational challenges.

Our members include innovation professionals from leading organizations across industries who collaborate to exchange best practices and insights. We are an international team that values ownership, collaboration, continuous learning, and practical problem-solving. Our working environment offers flexibility, autonomy, and the opportunity to contribute to meaningful projects with global impact.

About the Role

We are looking for an Inbound & Growth Marketing Specialist to help us grow qualified reach and lead generation for our conferences and membership network - turning the content generated through our events into a repeatable inbound and lifecycle marketing engine, while running structured marketing experiments.

The role is fully remote and offers real ownership over how we plan, test, and measure our marketing — working closely with international colleagues. You will work hands-on across content, email, SEO/search visibility and distribution, while collaborating with colleagues in Marketing, Sales, Programme, Social & Video.

Key Responsibilities

• Own and improve inbound & growth marketing execution across content, email, website, SEO, and social distribution. Support paid campaigns when relevant.
• Repurpose event generated content: recordings, transcripts, interviews, speaker insights, and member stories into useful content packages
• Coordinate organic amplification with host and member company communication teams, speakers, members and attendees.
• Write and continuously test conversion-focused messaging for individual events and audiences
• Build, optimize, and maintain landing pages and registration funnels, and run structured tests on what actually moves signups (subject lines, invite formats, audience framing)
• Set up and maintain reliable tracking for traffic, content downloads, and funnel conversion, so decisions are based on real behavior rather than raw visit counts
• Improve organic visibility across traditional SEO and AI-driven search
• Plan, execute and improve email campaigns, the IR newsletter and event nurture journeys that keep prospects and past attendees engaged between events
• Use AI tools as part of your regular workflow to speed up content creation, campaign iteration, and performance reporting
• Partner with Sales, & Programme teams to to understand which audiences, companies, topics and behaviours produce high-quality guests and commercial opportunities, and share what's working across teams
• Maintain an editorial and experimentation calendar, prioritising higher-value events and content opportunities
• Identify and propose new marketing approaches, channels, or tools worth testing

Requirements

• Proven track record running inbound or growth marketing campaigns with measurable lead-generation or conversion results
• Strong, demonstrable copywriting skills in English, with the ability to turn complex subject matter into clear, useful content for senior professional audiences
• Solid understanding of content strategy, SEO, email/lifecycle marketing and conversion fundamentals; familiarity with AI-search/AEO/GEO is a plus
• Comfortable working hands-on with analytics and tracking tools, and able to diagnose funnel or engagement problems from the data, not just report on it
• Comfortable working in CMS and marketing automation tools (HubSpot), and able to learn new systems quickly
• Regular, practical experience using AI tools (e.g. Claude, ChatGPT, Gemini) for content, campaign testing, or reporting
• Able to work independently, manage multiple campaigns/events at once, and prioritize with minimal oversight
• Analytical mindset with strong attention to detail
• Experience in working in membership-based, B2B business, events, and familiarity with corporate innovation, HR or marketing topics is a plus (but not required)

What We Offer

• Fully remote work environment
• International and collaborative working environment
• Meaningful ownership over campaigns, content engines and experimentation, with the opportunity to shape our evolving inbound and growth approach
• High level of independence and an opportunity to try new and exciting strategies