In-Store Media Strategy & Innovation Lead

DICK'S Sporting Goods, Inc.; Warszawa; On-site; PLN 356,000 - 553,000; Full time

Benefits offered by this job

In-store media opportunities

Job summary

DICK’S Sporting Goods is seeking a Manager In-Store Media Strategy to lead the strategy, innovation, and inventory management of the in-store media network across stores. You will identify new media opportunities and partner with internal and external teams to deliver scalable, value-driven programs that enhance the athlete experience.

You will provide strategic direction, create executive-ready material, and ensure inventory is aligned with advertiser and business objectives while maintaining

Qualifications

• Bachelor’s Degree in Marketing, Operations, Business, or closely related field.
• 5 - 7 Years of experience.
• Experience utilizing Microsoft Suite (Word, Excel, PowerPoint, Outlook).
• Experience working with CRM Tools (i.e. Salesforce).
• Strong proficiency in data analysis tools (e.g., Excel) and reporting software (e.g., Tableau, Power BI).
• Excellent analytical, problem-solving, and organizational skills.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and clients.
• Detail-oriented with a strong commitment to accuracy and quality.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.
• Supervisory & leadership capabilities.
• Customer-service oriented.
• Strong understanding of the physical retail environment and the relationship between media, merchandising, operations, technology, and the athlete experience.
• Ability to maintain accuracy across complex inventories involving multiple stores, formats, placements, technologies, and stakeholders.
• Ability to identify inventory conflicts, capacity limitations, data gaps, operational risks, and utilization opportunities.
• Excellent written, verbal, presentation, and executive communication skills.

Responsibilities

• Develop and maintain the strategic roadmap for DICK’S Media Network opportunities across stores and physical retail formats.
• Identify new in-store media products, placements, experiences, and capabilities that support advertiser objectives while enhancing the athlete experience.
• Evaluate proposed media opportunities based on strategic alignment, inventory availability, operational feasibility, scalability, athlete impact, and business value
• Partner with internal teams and external vendors to evaluate new technologies, display formats, content capabilities, and digitally integrated retail experiences.
• Use industry trends, stakeholder feedback, performance insights, inventory utilization, and vendor capabilities to inform the continued evolution of the in-store media portfolio.
• Identify opportunities to increase the value, adoption, effectiveness, and scalability of in-store media products.
• Develop business recommendations and executive-level presentations that clearly communicate opportunities, tradeoffs, dependencies, risks, and recommended next steps.
• Ensure in-store media strategies balance advertiser and business objectives with operational requirements, brand standards, technical feasibility, and the athlete experience.
• Align leadership on a monetization strategy backed by industry trends, vendor insight, and contribution goals
• Maintain a comprehensive inventory of all in-store media assets, placements, formats, capabilities, and associated store locations.
• Provide strategic oversight of available, planned, reserved, activated, and unavailable in-store media inventory to support informed planning and decision making.
• Identify potential inventory conflicts, capacity limitations, scheduling overlaps, or execution risks and facilitate resolution across stakeholders
• Monitor inventory changes resulting from remodels, new stores, store closures, equipment maintenance, technology upgrades, or changes to media capabilities.
• Evaluate inventory utilization and identify opportunities to improve availability, increase adoption, reduce underutilization and support revenue growth.
• Support inventory allocation decisions by balancing advertiser commitments, internal business priorities, athlete experience considerations, operational requirements, and technical feasibility.
• Establish processes for adding, modifying, temporarily removing, or retiring media inventory as store environments and network capabilities evolve.
• Coordinate with project and operations teams to ensure newly installed or modified assets are accurately reflected in inventory records and stakeholder-facing materials.
• Develop recurring inventory updates and executive-level reporting that summarize availability, utilization, risks, changes, and growth opportunities.
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• Serve as a primary strategic resource for Sales, Account Management, Merchandising, Visual Merchandising, Store Operations, Measurement, and other business partners.
• Act as a subject matter expert for the strategic application of DICK’S Media Network capabilities within the physical retail environment.
• Create presentations, inventory references, playbooks, training materials, product guides, and other resources that enable stakeholders to understand and effectively use in-store media offerings.
• Develop standardized intake, briefing, inventory evaluation, and allocation tools to improve the quality and consistency of stakeholder requests.
• Review available performance information, utilization insights, stakeholder feedback, and program learnings to identify opportunities for improvement.
• Translate inventory and performance findings into clear recommendations for leadership, business partners, and client-facing teams.
• Maintain current documentation of in-store media capabilities, inventory availability, strategic priorities, operating requirements, and program considerations.
• Support recurring business reviews with concise updates on inventory health, utilization, risks, upcoming changes, and growth opportunities.

Skills

Data analysis

CRM tools

Microsoft Office

Tableau/Power BI

Leadership

Communication

Stakeholder management

Problem solving

Attention to detail

Cross-functional collaboration

Customer service

Inventory management

Education

Bachelor's Degree in Marketing, Operations, Business, or closely related field

Tools

Salesforce

Tableau

Power BI

Microsoft Excel

MS Office

Job description

DICK’S Sporting Goods is seeking a Manager In-Store Media Strategy to lead the strategy, innovation, and inventory management of the in-store media network across stores. You will identify new media opportunities and partner with internal and external teams to deliver scalable, value-driven programs that enhance the athlete experience.

You will provide strategic direction, create executive-ready material, and ensure inventory is aligned with advertiser and business objectives while maintaining