Hybrid Brand Manager, Healthcare & Self-Care

Cari; Warszawa; Hybrid; PLN 180,000 - 260,000; Full time

Benefits offered by this job

Hybrid working

Private medical insurance

Competitive compensation

Job summary

Perrigo is seeking a proactive Brand Manager to drive the Upper Respiratory portfolio across Poland, Baltics, and Ukraine, including brands such as Coldrex and Xylorin. You will shape portfolio strategy, manage marketing plans, and collaborate with cross-functional, international teams to deliver growth.

You will work on campaigns across consumer and healthcare professional touchpoints, monitor performance, and support innovation while aligning with local market needs.

Qualifications

• Master's degree in Marketing, Business, Economics or related field.
• Minimum 4 years of marketing experience in consumer healthcare, OTC, pharma or FMCG.
• Experience delivering marketing plans from development through execution.
• Strong analytical skills with the ability to translate data into actionable recommendations.
• Excellent communication and presentation skills.
• Fluent in English and Polish both spoken and written.

Responsibilities

• Develop strong category, consumer and market understanding across Poland, Baltics and Ukraine.
• Support the development and implementation of annual brand and activation plans.
• Drive execution of marketing campaigns across consumer and healthcare professional touchpoints.
• Monitor brand performance, market dynamics and competitor activity, translating insights into recommendations and actions.
• Collaborate with Sales, Trade Marketing, Regulatory, Medical and Supply teams to deliver business objectives.
• Identify opportunities to improve portfolio performance and market presence.

Skills

Brand management

Marketing analytics

Cross-functional collaboration

English Polish fluency

Strategic thinking

Communication skills

Portfolio management

Education

Master's degree in Marketing, Business, Economics

Job description

Perrigo is seeking a proactive Brand Manager to drive the Upper Respiratory portfolio across Poland, Baltics, and Ukraine, including brands such as Coldrex and Xylorin. You will shape portfolio strategy, manage marketing plans, and collaborate with cross-functional, international teams to deliver growth.

You will work on campaigns across consumer and healthcare professional touchpoints, monitor performance, and support innovation while aligning with local market needs.