Brand Manager

Cari; Warszawa; Hybride; PLN 180 000 - 260 000; Plein temps

Avantages offerts par ce poste

Hybrid working

Private medical insurance

Competitive compensation

Résumé du poste

Perrigo is seeking a proactive Brand Manager to drive the Upper Respiratory portfolio across Poland, Baltics, and Ukraine, including brands such as Coldrex and Xylorin. You will shape portfolio strategy, manage marketing plans, and collaborate with cross-functional, international teams to deliver growth.

You will work on campaigns across consumer and healthcare professional touchpoints, monitor performance, and support innovation while aligning with local market needs.

Qualifications

• Master's degree in Marketing, Business, Economics or related field.
• Minimum 4 years of marketing experience in consumer healthcare, OTC, pharma or FMCG.
• Experience delivering marketing plans from development through execution.
• Strong analytical skills with the ability to translate data into actionable recommendations.
• Excellent communication and presentation skills.
• Fluent in English and Polish both spoken and written.

Responsabilités

• Develop strong category, consumer and market understanding across Poland, Baltics and Ukraine.
• Support the development and implementation of annual brand and activation plans.
• Drive execution of marketing campaigns across consumer and healthcare professional touchpoints.
• Monitor brand performance, market dynamics and competitor activity, translating insights into recommendations and actions.
• Collaborate with Sales, Trade Marketing, Regulatory, Medical and Supply teams to deliver business objectives.
• Identify opportunities to improve portfolio performance and market presence.

Connaissances

Brand management

Marketing analytics

Cross-functional collaboration

English Polish fluency

Strategic thinking

Communication skills

Portfolio management

Formation

Master's degree in Marketing, Business, Economics

Description du poste

At Perrigo, we are driven by our mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All. We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. Dedicated to providing The Best Self-Care for Everyone, we are the people behind the brands you trust. We are Opill(R), Compeed(R), Solpadeine(R), NiQuitin(R), and many more. We Are Perrigo. We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging.

Join us on our One Perrigo journey as we evolve to win in self-care.

Description Overview

Perrigo Company is dedicated to making lives better by bringing high quality and affordable self-care products that consumers trust everywhere they are sold. Help us do it.

At Perrigo, we are looking for a proactive, commercially minded and creative Brand Manager to support the development of our Upper Respiratory portfolio across Poland, Baltics and Ukraine, including brands such as Coldrex, Xylorin, Tussirex and Physiomer.

You will be responsible for driving brand performance, supporting portfolio strategy and delivering marketing activities in collaboration with cross-functional and international teams. The role combines strategic thinking with strong executional focus in a dynamic and entrepreneurial environment.

Why this role is exciting

• You will work with a portfolio of well-established consumer healthcare brands across multiple markets.
• You will contribute to brand growth through marketing initiatives, portfolio optimization and innovation projects.
• You will gain exposure to different healthcare categories including cold & flu, nasal care and cough.
• You will collaborate closely with commercial, medical, regulatory, supply chain and global category teams.
• You will have the opportunity to shape activities across a diverse cluster of countries and channels.

Scope of the Role

• Develop strong category, consumer and market understanding across Poland, Baltics and Ukraine.
• Support the development and implementation of annual brand and activation plans.
• Drive execution of marketing campaigns across consumer and healthcare professional touchpoints.
• Monitor brand performance, market dynamics and competitor activity, translating insights into recommendations and actions.
• Identify opportunities to improve portfolio performance, distribution and market presence.
• Manage marketing budgets and ensure effective allocation of resources.
• Collaborate closely with Sales, Trade Marketing, Regulatory, Medical and Supply teams to deliver business objectives.
• Identify new business opportunities, support innovation, launch and renovation projects, ensuring alignment with local market needs.
• Prepare business cases, forecasts and performance analyses to support decision-making.
• Maintain regular communication with global category teams and share local market insights.

Experience Required

• Master's degree in Marketing, Business, Economics or a related field.
• Minimum 4 years of marketing experience, preferably in consumer healthcare, OTC, pharma or FMCG.
• Experience managing brands and delivering marketing plans from development through execution.
• Strong analytical skills with the ability to translate data into actionable recommendations.
• Good understanding of consumer behavior, market research and digital marketing fundamentals.
• High sense of responsibility, assertiveness, self-reflection.
• Strong team player, experience working in cross-functional and international teams.
• Strong analytical skills and strategic thinking. Can-do attitude and strong prioritization skills.
• Excellent communication and presentation skills.
• Fluent in English and Polish both spoken and written.

Benefits

We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally.

Find out moreaboutTotal Rewardsat Perrigo.

Hybrid Working Approach

We love our offices and the setting they provide for in-person collaboration and celebration. But we also appreciate the opportunity to work remotely can energise you too, so we promote flexibility with the ability to work two days a week from home in many roles.

We are proud to be included in the Forbes list of "America's Best Employers by State 2024". Find out morehere

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law. #weareperrigo