Head of Marketing CEE

Edgewell Personal Care Italy S.R.L.; Warszawa; Hybrid; PLN 240,000 - 320,000; Full time

Job summary

A global consumer goods company is seeking a Head of Marketing to drive brand strategies across Central and Eastern Europe. You will develop high-impact local marketing strategies and lead a dynamic team. The ideal candidate has extensive experience in FMCG, strong analytical skills, and proficiency in English and Polish. This position is hybrid with a competitive salary and attractive benefits.

Benefits

Competitive salary

Attractive benefits

Hybrid working

Employee assistance programme

Sports and social club membership

Qualifications

• Excellent communication skills; able to influence decisions.
• Proven ability to analyze data and make recommendations.
• Experience developing brand strategies to grow brands.
• Track record of excellence in ATL, TTL, and BTL marketing.
• Professional capability in English and Polish.

Responsibilities

• Develop and execute CEE marketing strategy.
• Manage marketing budgets and financial implications.
• Launch new products and drive core brands.
• Define local product strategies including pricing.
• Lead category development and market research agenda.

Skills

Organizational skills

Communication skills

Data analysis

Brand strategy development

Strong understanding of CEE markets

Team management

Interpersonal skills

Education

Diploma or degree in Marketing or Business

Tools

PowerBI

Microsoft Office applications

Job description

Edgewell is not just a company, but a vibrant global community of 6,800 visionaries, doers, and makers. Our family of over 25 personal care brands serves people in more than 50 countries. We are dedicated to infusing joyfulness into every aspect of our work. Our pledge goes beyond our products, with our fundamental value of People First guiding us to foster a diverse, inclusive, and respectful environment where every team member can flourish and celebrate our shared achievements.

Head of Marketing CEE

Warsaw, Poland (Hybrid Working)

Let’s Talk About You

You’re an ambitious, highly successful marketing leader with significant experience in FMCG, ideally in personal care brand marketing. You thrive in dynamic, fast‑paced environments, collaborating confidently with senior executives and matrixed European teams. Your leadership style empowers, engages, and delivers results, and you’re ready to drive Edgewell’s business growth in CEE. We are looking for an experienced professional to join Edgewell Personal Care – a global consumer goods business with a portfolio of over 25 brands (Wilkinson Sword, Schick, Hawaiian Tropic, Carefree, Bulldog Skincare for Men, Jack Black and recently acquired Cremo Grooming… just to name a few!).

Now, Let’s Get Down to Business

As Head of Marketing CEE, you’ll play a critical role in building Edgewell’s business across Central and Eastern Europe. You’ll develop and execute high‑impact local brand strategies for a broad range of iconic personal care brands, ensuring excellence in execution aligned with European priorities. You’ll contribute to the CEE Market’s strategic direction, driving sales and profit growth, and leading positive transformation. You’ll report to the General Manager CE and will manage a team consisting of Brand Managers, Shopper Marketing Manager & Category Development Manager.

Key Accountabilities

• Develop and deliver CEE marketing strategy and business plans in collaboration with the CEE Leadership Team.
• Launch NPD, drive core brands, and build brand awareness.
• Develop local product strategies, including pricing and promotions, ensuring alignment with brand guidelines and business objectives.
• Identify new business opportunities and make recommendations to the European Leadership Team.
• Use consumer and shopper insights to recommend and implement marketing strategies.
• Define and manage A&P budgets, media plans, and spending mix.
• Adapt centrally developed ATL/TTL/BTL assets for local markets.
• Manage marketing budget, financial implications, and forecasts.
• Influence media promotions in line with retailer strategy.
• Lead category development and market research agenda.
• Create and manage local marketing activities (PR, digital, social, promotions).
• Monitor and evaluate competitor strategies, providing recommendations.
• Collaborate strongly with Sales and Commercial Strategy teams.
• Present annual brand plans and deliver promotional programmes across all key customers, channels, and markets.
• Adapt Hub/Global support materials to local needs.
• Manage display strategies and co‑packing agreements.
• Prioritise activities by geography and segment across CEE.
• Develop and coach the marketing team, recruiting and motivating talent.
• Deliver Strategic Growth Opportunity Plan, Annual Business Plan, Quarterly Forecast, and contribute to CE StratPlan development.

Are You Ready to Show Us What You’ve Got?

We’re looking for an someone with significant Marketing experience ideally gained within an FMCG or Cosmetics business. While your experience is of course important, we’re all about making useful things joyful, so we love when our prospective candidates are passionate about this too.

Qualifications

• Highly organised, detail‑oriented, flexible, and self‑motivated.
• Excellent communication and interpersonal skills; able to influence decisions and build strong relationships.
• Proven ability to analyse data, report, and make recommendations.
• Experience developing brand strategies that grow brands and enhance customer relationships.
• Track record of excellence in ATL, TTL, and BTL marketing disciplines.
• Strategic and commercially minded, able to develop and recommend winning market strategies.
• Strong understanding of CEE markets and commercial acumen.
• Diploma or degree in Marketing or Business.
• Significant Marketing experience within FMCG, preferably personal care.
• Shopper/customer/trade marketing or sales experience is an asset.
• Team Management experience leading and coaching teams is a must have.
• Professional Capability in both English & Polish are required.

What We Offer

Competitive salary and attractive benefits, Hybrid working (3 days per week in the office), Regular travel within CE region and ad‑hoc European travel, Microsoft Office applications, PowerBI, Teams, Excel, PowerPoint, Word, Outlook. Employee assistance programme, life assurance, discounted Edgewell products, core working hours, 25 days annual leave, free beverages & snacks, sports & social club membership, casual smart dress code, and a great team!

If you’re ready to progress your career with Edgewell, we’re looking forward to hearing from you. Please email an up‑to‑date CV in English along with your salary expectations. For more information, visit https://www.edgewell.com.

Edgewell is an equal opportunity employer. We do all we can to create a collaborative and diverse global team, where good ideas can thrive, and our colleagues can learn and lead. We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws. We listen deeply and speak directly to create an environment that’s open to difference. We aim to bring joy to not only the products we create and the people we serve, but our colleagues across the globe too.