Head of Marketing

HeadHR; Warszawa; On-site; PLN 240,000 - 360,000; Full time

Job summary

HeadHR w Warszawie poszukuje doświadczonego lidera marketingu na stanowisko kierownicze. Będziesz odpowiadać za strategię marketingową i priorytety, łącząc Brand, Product Marketing, Design i działania GTM ze celami firmy, a także za zarządzanie budżetem i P&L.

Do Twoich zadań będzie należeć prowadzenie 5–10 osobowego zespołu, planowanie kampanii B2B SaaS w wielu kanałach, a także rozwijanie pozycji produktu i spójnego przekazu marki.

Qualifications

• Doświadczenie w projektowaniu strategii kampanii orchestrating demand across multiple channels
• Doświadczenie w B2B SaaS environments, ideally in at least two companies, with strong understanding of go-to-market models
• Ability to align brand, product marketing, and go-to-market into one consistent narrative
• Strong foundations in Product Marketing: positioning, messaging, ICP clarity
• Proven track record of leading brand evolution or rebranding initiatives, ideally with a portfolio
• Experience operating at Head level in a hands-on environment
• Experience leading teams of 3-10 people, including specialists, leads, and managers
• Passionate leader with a track record of alignment, hiring, and earning credibility

Responsibilities

• Kierowanie strategią marketingową i priorytetami, dopasowanie Brand, Product Marketing, Design, kampanie i go-to-market do celów firmy
• Prowadzenie i rozwijanie zespołu 5–10 osób w obszarach Brand, Product Marketing, Design i Web
• Planowanie i realizacja zintegrowanych kampanii B2B SaaS w kanałach paid, wydarzenia, web, content, social media i partnerstwa
• Kierowanie pozycjonowaniem produktu, messagingu, ICP i propozycją wartości
• Prowadzenie go-to-market dla premier produktu i wydań funkcji we współpracy z Product i Sales
• Kierowanie ewolucją marki i rebrandingami w trzech markach, zarządzanie zewnętrznymi agencjami
• Kierowanie wydajnością marketingu i operacjami, w tym P&L, KPI i planowaniem

Job description

• Owning the marketing strategy and priorities, aligning Brand, Product Marketing, Design, campaigns, and go-to-market with company goals
• Leading and developing a 5-10 person team across Brand, Product Marketing, Design, and Web
• Planning and executing integrated B2B SaaS campaigns across paid, events, web, content, social media, and partner channels
• Owning product positioning, messaging, ICP, and value propositions across all touchpoints
• Leading go-to-market for product launches and feature releases in partnership with Product and Sales
• Leading brand evolution and rebranding initiatives across three brands, managing external agencies
• Owning marketing performance and operations, including the P&L, KPIs, and planning

Kogo poszukujemy?

• Experience designing campaign strategies orchestrating demand across multiple channels
• Experience in B2B SaaS environments, ideally in at least two companies, with strong understanding of go-to-market models
• Ability to align brand, product marketing, and go-to-market into one consistent narrative
• Strong foundations in Product Marketing: positioning, messaging, ICP clarity
• Proven track record of leading brand evolution or rebranding initiatives, ideally with a portfolio
• Experience operating at Head level in a hands-on environment
• Experience leading teams of 3-10 people, including specialists, leads, and managers
• Passionate leader with a track record of alignment, hiring, and earning credibility