Head of Consumer Segment, Motors

OLX; Poland; On-site; PLN 900,000 - 1,300,000; Full time

Job summary

OLX is seeking a senior Head of Consumer Segment Marketing to own the consumer aspect of Motors, OLX's largest category. You will lead a flat team across Poland and other markets, shaping brand strategy and demand, while balancing local nuance with a unified plan.

Based in Poland, you will work with English-language coordination across teams in several markets. You will drive brand and performance integration, elevate the private-seller proposition, and collaborate with central pods to ensure a

Qualifications

• Proven experience leading consumer marketing for a marketplace, platform, or major consumer brand.
• Experience managing a multi-market team and producing one plan across several countries.
• Strong on measurement and effectiveness: brand tracking, incrementality, and mix.

Responsibilities

• Own the consumer brand building execution plan for Motors brands across markets.
• Drive consumer demand end-to-end through performance, SEO and media pods.
• Grow and protect private-seller supply and the private-seller proposition.
• Migrate grey dealers to the professional proposition with the segment lead.
• Lead brand managers with a flat structure, ensuring one plan across markets.
• Deliver sharp briefs and prioritize through the hub-and-spoke model.

Skills

Brand leadership

Multi-market leadership

Performance & search

C2C marketplace experience

Cross-functional collaboration

Education

Marketing qualification

Job description

About OLX

OLX is a global leader in facilitating trade. It builds leading marketplace ecosystems enabled by tech, powered by trust, and loved by customers.

Serving tens of millions of people every month around the world, OLX helps people buy and sell cars, find housing, get jobs, buy and sell household goods, and much more. Its well-loved consumer brands (including OLX, Otomoto, Property24, and more) offer safe, smart, and convenient online trading platforms and services for its customers.

OLX is powered by global teams, united in a common purpose to build a more sustainable world through trade. For more information, visit www.olxgroup.com.

OLX is backed by Prosus, a global consumer internet group and one of the largest technology investors in the world. Prosus has a primary listing on Euronext Amsterdam (AEX:PRX) and a secondary listing on the JSE Limited (XJSE:PRX), and is majority-owned by Naspers. For more information on Prosus and its companies and investments, please visit www.prosus.com.

The Opportunity

OLX is looking for an experienced and senior Head of Consumer Segment Marketing to own the consumer side of Motors, OLX's largest category at 49% of group revenue. The role covers the consumer brand, consumer demand, and the private-seller supply the marketplace model depends on, across Motors brands (Otomoto, Autovit, Standvirtual and OLX). French La Centrale and South African Autotrader will be joined to the scope at a later stage.

The role is deliberately senior and based in Poland, home to Otomoto, the largest brand in the portfolio. It is a leadership role over a multi-market team spanning Poland, Romania, and Portugal, with Ukraine's coverage held centrally.

You’ll lead a flat, single-layer team of brand managers, one per brand and market, plus social media across the brands, and you’ll work closely with central marketing pods (performance, CRM, SEO and generative search, media, and the studio) to deliver one plan across markets while holding a consistent brand standard.

This role reports to the Category Director, Motors.

What You’ll Do

• Own the consumer brand building execution plan for Otomoto, Autovit, Standvirtual, and the OLX motors category, setting the brief for the central studio and holding the quality bar on what comes back.
• Drive consumer demand end to end (audience growth, brand consideration, app engagement, and the quality of buyer intent reaching the marketplace) working through the performance, SEO/generative search, CRM, and media pods rather than running a parallel channel team.
• Grow and protect private-seller (C2C) supply: acquisition, the listing journey, retention and reactivation, and the propositions (valuation, pricing confidence, safety, and speed) that make selling privately the obvious choice.
• Jointly own, with the professional segment lead, the migration of grey dealers, traders listing as private sellers, into the professional proposition, the largest single opportunity in Motors.
• Lead the brand managers directly in a single flat layer with no country-head tier, one plan, several markets, local judgement inside a common standard.
• Get outstanding delivery from specialists who sit in central pods rather than in your own team, through a sharp brief, clear prioritization, and the pod appraisal model.
• Recruit, mentor, and develop your team, building people who can move between category and central craft roles over time.
• Partner with the Professional Segment lead and the Strategy, Planning and Operations lead to align on shared objectives, budget, and planning.

What We’re Looking For

Proven experience leading consumer marketing for a marketplace, platform, or major consumer brand, accountable for both supply and demand rather than just one.

• Genuinely senior on brand: able to set a consumer proposition, write a brief that gets great work back, and hold a quality bar against agencies and internal specialists.
• Experience managing a multi-market team and producing one plan across several countries, balancing a common standard with local difference.
• Equally comfortable with performance, lifecycle, and search (treating brand and performance as inseparable disciplines).
• Has grown a two-sided audience, or can demonstrate a clear grasp of how consumer demand converts into commercial value for professional customers.
• Strong on measurement and effectiveness: comfortable holding a standard on brand tracking, incrementality, and mix.
• Skilled at leading through influence, getting outstanding delivery from specialists who report elsewhere in a hub-and-spoke or centre-of-excellence model.
• Based in or willing to be based in Poland, and comfortable operating in English across Polish, Romanian, and Portuguese teams.
• Holds a marketing qualification.
• Automotive marketplace or automotive brand experience, C2C supply and seller-proposition experience, and Central and Eastern European market experience are a plus.

Diversity, Equity and Inclusion at OLX

At OLX, we are committed to creating a diverse, inclusive, and authentic workplace. We strongly encourage people of all races, ethnicities, disabilities, ages, gender identities or expressions, sexual orientations, religions, backgrounds, and experiences to apply.