GTM Product Manager

OLX; Poznań; On-site; PLN 60,000 - 80,000; Full time

Benefits offered by this job

Performance-based bonus

Medical insurance

Flexible benefits

Continuous training opportunities

Job summary

OLX in Poznań is seeking a GTM Product Manager to oversee the go-to-market strategies for new products targeting real estate professionals. You will create and execute comprehensive plans while collaborating with various teams.

The ideal candidate will have at least 2 years of experience in product launch communication and must demonstrate excellent analytical and creative communication skills. The role offers a hybrid work model and a competitive compensation package.

Qualifications

• Minimum 2 years of experience in product launch communication.
• Proven ability to own and execute market introductions.
• Fluency in English is essential.

Responsibilities

• Create and execute comprehensive go-to-market plans.
• Design communication that translates product capabilities.
• Continuously analyze data to optimize GTM approach.

Skills

Product launch communication

GTM planning

Project management

Marketing communication

Analytical skills

Education

Experience in e-commerce or tech industry

Job description

WELCOME TO OLX

We’re buildingmarketplace sustainable ecosystemsthat millions of people depend on every month – to buy and sell cars, find homes, land jobs, and trade secondhand goods. It’s commerce that matters:safe,smart, andenvironmentally responsible.

We do this withcourageto innovate,commitmentto outcomes,collaborationacross 50+ nationalities and 7 markets, and a customer-ledapproach that puts real people first. Add adesire to win– and you get a culture that’s ambitious, fast-moving, and built on trust.

Our brands – including AutoTrader, OLX, Otomoto, Property24, and more – are loved by millions. And we’re backed by Prosus, one of the world’s largest tech investors.

Join OLX and see how far you can go.

Joining our team as a GTM Product Manager you will own the entire go‑to‑market process for new product features and business solutions targeting real estate professionals – agencies, brokers and developers. Your core responsibility will be creating and executing comprehensive GTM plans that deliver on clear business objectives. You’ll focus on key projects delivered in Poland or important cross‑country initiatives for all markets we serve (Romania, Portugal, Ukraine).

This role requires something more than a standard set of competencies. We need someone with clear ownership – you take full responsibility for your GTM plans and drive them independently from concept to results, while effectively coordinating with cross‑functional partners to gather inputs and ensure alignment. Someone who can translate complex product features into compelling business value propositions that resonate with real estate professionals. We’re looking for someone who combines analytical mindset with creative communication skills.

What will you be responsible for?

• Create and execute comprehensive go‑to‑market plans for new product features, with clear business objectives and success metrics
• Design and deliver communication to business clients that translates product capabilities into tangible business value
• Continuously analyze data from various teams across the organization (product and business analytics, sales, customer service) to draw insights and optimize your GTM approach
• Monitor performance of your GTM initiatives and adjust strategy based on what the data tells you
• Maintain regular contact with product managers throughout the product development cycle – while PMs own the product roadmap, you own the go‑to‑market strategy, and you work as partners toward the same business goals
• Act as the primary connection point between business teams and product teams, ensuring constant two‑way communication
• Translate product specifications and technical details into language that business stakeholders and end clients easily understand
• Gather insights from the market and feedback from users (real estate agents, developers, agencies) to inform both product decisions and GTM approach
• Collaborate closely with marketing, CRM, and legal teams to ensure your GTM plans are reflected in all go‑to‑market activities
• Work effectively across dispersed business teams and various functions within the organization, building strong relationships that enable smooth execution
• Work with product managers, designers, and developers to ensure business requirements are accurately translated into product features
• Identify opportunities to improve processes and workflows to make cross‑functional collaboration even more efficient
• Manage external cooperation and contracts with partners and subcontractors providing services for our real estate clients

What will you need to be successful in this role?

• Proven experience (min. 2 years) in product launch communication, GTM planning, project management or marketing communication – ideally in e‑commerce or tech industry
• Demonstrated ability to own and execute market introduction of new products or features from concept to measurable results
• Understanding of product development processes and how to work effectively with product teams
• Clear ownership mindset – when you take something on, you drive it independently from start to finish, staying focused on achieving the business objective
• Excellent planning and execution skills – you can take a business objective and build a complete plan to achieve it, then drive it to completion
• Exceptional ability to translate technical product language into compelling business communication that resonates with your target audience
• Communication creativity – you know what to emphasize and how to frame it to convince specific target groups (business clients, internal stakeholders, partners)
• Strong analytical skills with ability to work with data from multiple sources, draw meaningful insights and use them to optimize your GTM plans
• Ability to build and maintain strong relationships across cross‑functional teams – you invest in relationships with PMs, marketing, CRM, legal and business teams to ensure smooth collaboration
• Ability to thrive in a complex, cross‑functional environment where you need to coordinate across dispersed teams and various organizational functions
• Solution‑oriented mindset – when something doesn’t work, you look for ways to make it work
• Fluency in English is essential (cross‑country cooperation);
• Knowledge of the real estate market is a plus, especially from the professionals’ side (agencies, agents, developers)

What do we offer?

• The opportunity to work for the leading classifieds brands, a place that takes the best out of being a global company, and bringing a nice local flavor;
• A team‑oriented culture that values collaboration, communication, courage and commitment;
• Working in a hybrid model (3 days a week from our Poznań office);
• Complex compensation package (performance‑based bonus, medical insurance, flexible benefits);
• Continuous investment in your development, through training and e‑courses, including MyAcademy and Udemy;
• Friendly, curious, and driven colleagues who get stuff done and consider that enjoying the ride is far more important than rules and hierarchies.

Diversity, Equity and Inclusion at OLX

OLX values diversity and welcomes applicants of all races, ethnicities, disabilities, ages, genders, sexual orientations, religions, backgrounds, and experiences to apply. If this role excites you, we encourage you to apply, even if you don’t meet all the requirements – you may be just the right fit for this or other opportunities with us!

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