Growth Specialist

Allegro.eu S.A.; Warszawa; On-site; PLN 140,000 - 210,000; Full time

Benefits offered by this job

Hybrid work model (4/1)

30 days remote work

Annual bonus

Well-located office in Warsaw

Extensive fringe benefits

Job summary

Allegro.eu S.A. is seeking a Growth Specialist to drive acquisition, activation and retention for financial products within Allegro.

You will work at the intersection of product, data, sales and marketing, running experiments and scaling strategies that boost onboarding, conversions and funnel performance. The role involves owning growth KPIs, managing external channels and optimizing product flows through data-driven tests.

Qualifications

• 3+ years of experience in performance marketing, project/product management or user acquisition.
• Hands-on experience with digital media platforms (Google Ads, Facebook Ads) and performance campaigns.
• Strong understanding of digital funnels, conversion rate optimization, and performance metrics.
• Comfortable making data-driven decisions and running experiments.

Responsibilities

• Own growth KPIs: drive onboarding, activations, and optimize funnel performance.
• Lead acquisition across Allegro platform and external channels (Google Ads, Facebook Ads, partnerships, SEO).
• Analyze and optimize product flows, landing pages, and onboarding journeys to maximize conversions.
• Run A/B tests, measure impact, and scale winning ideas.
• Collaborate cross-functionally with product, analytics, marketing and design to drive growth.
• Leverage data to identify trends, risks and opportunities and turn them into actions.
• Craft messaging across paid ads, owned media, landing pages, emails, push notifications, and in-app comms.
• Coordinate with marketing teams to amplify campaigns and align on goals.
• Design and run user stimulation programs (coupons, discounts, referrals, loyalty) to boost activation and retention.

Skills

Performance marketing

Growth hacking

Acquisition

A/B testing

Data analysis

Cross-functional collaboration

Tools

Google Ads

Facebook Ads

Job description

Help Us Build the Future of Financial Products for Allegro Users!

Join one of the fastest-growing FinTech in the region! We’re on a mission to launch and scale new financial products that millions of Allegro users, across the CEE region, will love. To make it happen, we’re looking for a Growth Specialist who lives and breathes acquisition, product growth, and performance marketing. This isn’t a typical marketing role. You’ll sit at the intersection of product, data, sales and marketing, driving initiatives that boost user acquisition, activation, and retention. You’ll experiment, optimize, and scale what works - with the ultimate goal of turning bold growth targets into reality.You’ll be responsible for initiating, managing and coordinating marketing activities dedicated to Financial products on Allegro.

Own growth KPIs: drive user onboarding, sales conversions, and optimize funnel performance

Lead acquisition efforts within Allegro platform and across external channels (Google Ads, FB Ads, performance campaigns, partnerships, affiliate, SEO, and more)

Analyze & optimize product flows, landing pages, and onboarding journeys to maximize conversions

Experiment and iterate: run A/B tests, measure impact, and scale winning ideas

Work cross-functionally with product, analytics, marketing and design teams to co-create product improvements that drive growth

Leverage data to identify trends, risks, and growth opportunities — and turn them into actionable strategies

Craft and optimize messaging across paid ads, own media, landing pages, emails, push notifications, and in-app comms

Collaborate with Allegro’s marketing teams to amplify campaigns and align on performance goals

Design and run user stimulation programs (e.g. coupons, discounts, referral campaigns, loyalty incentives) to boost activation, engagement, and retention

This is the right job for you if:

• 3+ years of experience in performance marketing, project/product management or user acquisition - ideally in fintech or e-commerce, but we’re also open to candidates from SaaS, digital agencies, or other fast-growing digital industries where you’ve driven measurable product growth

Proven track record of scaling products through user acquisition and optimization

Hands‑on experience with digital media - Google Ads, Facebook Ads (Meta), or other paid channels

Strong understanding of digital funnels, conversion rate optimization, and performance metrics

Comfortable making data‑driven decisions and running experiments

A startup mindset: resourceful, curious, and focused on results over process
Excellent collaboration and communication skills - able to influence product and business strategy

English (B2/C1) and Polish

Nice to have:

Experience in financial services marketing or sales

Knowledge of retention strategies - marketing automation, CRM, or retention strategies

Experience with brand building activities like ATL campaigns

Familiarity with UX/UI optimization

Product management related with financial services

Experience as a product owner in financial institutions

B2B experience

What we offer:

• Flexible working hours in the hybrid model (4/1) - working hours start between 7:00 a.m. and 10:00 a.m. We also have 30 days of occasional remote work.

Annual bonus based on your performance and company results.

A great learning opportunity, working with people coming from a lot of experience in top tier strategy consulting and e-commerce space.

Well-located office in Warsaw (with e.g., fully equipped kitchens, bicycle parking, terraces full of greenery) and excellent work tools (e.g., raised desks, ergonomic chairs, interactive conference rooms).

A wide selection of fringe benefits in a cafeteria plan - you choose what you like (e.g., medical, sports or lunch packages, insurance, purchase vouchers).

English classes that we pay for related to the specific nature of your job.

A training budget, inter-team tourism and an internal learning platform where you will find multiple trainings.

An additional day off for volunteering, which you can use alone, with a team, or with a larger group of people connected by a common goal.

Social events for Allegro people - Spin Kilometers, Family Day, Fat Thursday, and many other occasions we enjoy.
And that's just the beginning! You can read more about the benefits here .

Don’t wait until you join us! Let's meet online!

Get to know our team, take a peek at our office life and check out what else we do at Allegro.