Growth Marketing Manager

Luma Health; Poland; Remote; PLN 364,000 - 457,000; Full time

Job summary

A leading healthcare technology firm is seeking a Growth Marketing Manager to drive enterprise account growth through strategic ABM campaigns and paid media. The ideal candidate should have over 5 years in B2B demand generation and a strong analytical mindset. The role offers competitive health benefits and a salary range of $100,000-$125,000 USD. Work is 100% remote with flexible time off options.

Benefits

Competitive Health Benefits

Flexible Time Off

Wellness Programs

401(k) and Company Equity

Qualifications

• 5+ years in B2B demand generation, ABM, or growth marketing.
• Experience with paid media channels like LinkedIn and Google.
• Strong analytical mindset to measure campaign effectiveness.

Responsibilities

• Drive account growth through strategic ABM campaigns.
• Manage and optimize paid marketing programs.
• Collaborate with cross-functional teams for campaign alignment.

Skills

B2B demand generation

Account-Based Marketing (ABM)

Growth marketing

Performance optimization

Cross-functional collaboration

Job description

The Role: Growth Marketing Manager (ABM + Paid Media) -- 100% Remote

We’re looking for a Growth Marketing Manager to drive enterprise account growth through strategic ABM campaigns and performance-focused paid programs. This is a hybrid role where you’ll work closely with the Sr. Manager of Demand Generation to combine ABM strategy with enough paid marketing expertise to execute AND optimize campaigns that fuel measurable pipeline.

You’ll also work closely with our Demand Gen Manager to complement mid-market demand generation programs, ensuring both mid-market and enterprise motions accelerate ARR in a coordinated, high-impact way.

What YOU will do at Luma Health:

ABM / Enterprise Programs (Primary Focus, ~60%)

• Partner with Sales to identify, prioritize, and engage high-value strategic accounts and move them deeper into the funnel.
• Design and execute personalized, multi-threaded campaigns for buying groups across channels (email, LinkedIn, retargeting, etc.), with creative thinking beyond standard channels.
• Track engagement at the account and buying-group level. Use account insights and intent data to focus efforts on the highest-potential opportunities. Work with marketing ops to show ROI.
• Ensure ABM campaigns complement mid-market programs led by the Demand Gen Manager, avoiding duplication and maximizing funnel coverage.
• Develop and test creative ABM channels and formats to drive engagement and pipeline (e.g., podcast opportunities, industry reports, partner newsletters, executive outreach).

Performance Marketing / Paid Programs (Secondary Focus, ~40%)

• Manage and optimize paid campaigns that support ABM and broader demand generation efforts.
• Track campaign performance and ROI, ensuring every dollar spent drives measurable pipeline impact.
• Work with Demand Gen Manager to integrate paid programs into ongoing campaigns and nurture sequences.

Collaboration & Measurement

• Partner with cross-functional teams (Demand Gen, Product Marketing, Brand, Creative, Events, CM, Sales) to align messaging and campaigns.
• Work with LinkedIn Ad representatives to measure success based on pipeline contribution, opportunity creation, and ARR growth, not vanity metrics.
• Share insights and optimize campaigns iteratively, balancing strategy and execution.

Who YOU Are:

• Humble: You prioritize the team’s success, share credit, and focus on collective impact.
• Hungry: You have drive, take on responsibility, and take action to achieve goals.
• Smart: You demonstrate emotional intelligence, listen effectively, and navigate stakeholders to success.
• 5+ years in B2B demand generation, ABM, or growth marketing (SaaS experience preferred; healthcare experience a bonus).
• Experience designing ABM campaigns and collaborating with enterprise sales teams.
• Familiarity with paid media channels (LinkedIn, Google, retargeting) and performance optimization.
• Creative: you generate ideas and execute quickly.
• Strong analytical mindset; comfortable measuring campaign impact on pipeline and ARR.
• Highly collaborative with excellent project management and communication skills.
• Takes ownership to drive strategy and execution.

What Success Looks Like

• Enterprise accounts targeted effectively and moved through the funnel, contributing to ARR growth goals.
• Paid programs are efficient, measurable, and integrated with existing campaigns.
• The Demand Gen Manager and Growth Marketing Manager operate as a cohesive team.
• Campaigns are strategic, data-driven, and aligned with both mid-market and enterprise priorities.

We Take Care of You!

• Competitive Health Benefits: Luma Health covers 99% of the employee and 85% of the dependent premium costs.
• Work Life Balance
• Flexible Time Off
• Wellness Programs
• Discounted Perks
• 401(k) and Company Equity

Pay Transparency Notice: Depending on work location and experience, the target annual salary for this position can range. Full-time offers from Luma include stock options and benefits (medical, dental, and vision).

Base Pay Range: $100,000-$125,000 USD

Don’t meet every single requirement? We encourage you to apply anyway. You may be just the right candidate for this or other roles.

Luma Health is proud to be an Equal Employment Opportunity and Affirmative Action employer. We value diversity and inclusion and welcome applicants regardless of race, religion, color, national origin, sex, sexual orientation, gender identity, gender expression, age, veteran status, disability status, or other legally protected characteristics.

Note: This posting may be updated periodically; please refer to official communications from Luma Health recruiters for current details.