Growth Engine Builder for B2B Startups

tonik; Poznań; Hybrid; PLN 180,000 - 300,000; Full time

Job summary

tonik is seeking a hands-on Growth/Marketing lead who will own the end-to-end growth engine. You will craft tonik's positioning for early-stage founders, build a 12–18 month plan with real metrics, and execute across channels from content to events.

You’ll publish directly and turn projects into compelling proofs with case studies and testimonials. You’ll work intimately with founders, run the funnel from awareness to close with the sales team, and shape partnerships with ecosystem players to

Qualifications

• Experience building a growth or marketing function from scratch for B2B/services.
• Hands-on contributor: writes, publishes, and ships content.
• Familiar with early-stage founder ecosystems and relational sales cycles.
• Data-driven with ability to form hypotheses, measure outcomes, and pivot.
• Strong English communication skills (C1+).

Responsibilities

• Own tonik's growth engine: positioning and narrative for early-stage founders.
• Build a 12–18 month growth strategy with concrete metrics and execute it personally.
• Manage the full funnel: awareness, inbound inquiries, qualification, and collaboration with sales to close.
• Create and publish content across channels: newsletters, case studies, showreels, LinkedIn and beyond.
• Turn successful projects into proof with testimonials and case studies.
• Shape events and community efforts into a repeatable system.
• Develop co-marketing with clients and partners (Webflow, Framer, AI tools).
• Set up honest measurement with a small set of trusted metrics and regular reviews.
• Decide where paid channels make sense and where they don’t.

Skills

Growth strategy

Content publishing

Channel management

Data analytics

B2B marketing

Brand storytelling

Partnerships

Community building

English proficiency

Tools

LinkedIn

X (Twitter)

Newsletter platforms

Web analytics

Job description

tonik is seeking a hands-on Growth/Marketing lead who will own the end-to-end growth engine. You will craft tonik's positioning for early-stage founders, build a 12–18 month plan with real metrics, and execute across channels from content to events.

You’ll publish directly and turn projects into compelling proofs with case studies and testimonials. You’ll work intimately with founders, run the funnel from awareness to close with the sales team, and shape partnerships with ecosystem players to