Google Ads Media Buyer

Cohypes

Polska

On-site

PLN 195,000 - 341,000

Full time

8 days ago

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Benefits offered by this job

20 days annual vacation

Creative freedom

Annual training & development budget

Friendly, supportive team

Job summary

Cohypes is seeking a strategic Google Ads Media Buyer to own end-to-end campaigns across Search, Shopping, YouTube, Display, and PMax. You’ll partner with creative and CRO teams to build high-converting funnels, test bold angles, and drive scalable growth.

Your role blends technical tracking, audience strategy, and creative input to maximize ROAS. You will optimize the user journey from hook to checkout, influence landing pages and ad formats, and push for continuous improvement in a fast-paced

Qualifications

2+ years of proven experience in media buying on Google Ads
Proven track record in managing large monthly advertising budgets and scaling spend while maintaining/improving CPAs
Creative-First Mindset with experience in guiding asset creation
Technical Proficiency with GA4, Google Tag Manager, enhanced conversions, and custom event tracking
Ecommerce fluency with understanding of ROAS, CPA, AOV, MER, and LTV
Funnel expertise with advertorials, pre-sell pages, and post-click optimization
Platform versatility with YouTube ads experience is a plus
Analytical skills to interpret data for audience opportunities and trends

Responsibilities

Own the Google Ecosystem: end-to-end planning, execution, and scaling across Search, Shopping, YouTube, Display, and PMax
Drive Creative Strategy: collaborate with the creative team on hooks, angles, and formats
Optimize the Full Funnel: work with CRO and funnel teams to improve advertorials and landing pages
Execute Structured Testing: build and run structured A/B tests across creatives, audiences, bidding, and funnel steps
Data-Driven Decisions: monitor ROAS, CPA, CVR, MER, LTV with GA4/GTM tracking
Budget & Pacing Management: manage large monthly budgets and pacing for performance
Audience Intelligence: build advanced audience strategies using segments and lookalikes
Stay Ahead: monitor industry trends and new ad formats to keep Cohypes ahead

Skills

Google Ads

GA4

Google Tag Manager

A/B testing

Ecommerce metrics

Data analysis

Performance marketing

Tools

GA4

Google Tag Manager

Enhanced conversions

Custom event tracking

Job description

At Cohypes, we grow and scale multiple brands in the health, beauty, and wellness space. We don't just "run ads"; we build brands that resonate. As we continue to diversify our traffic sources and scale our reach, we're looking for a versatile Google Ads expert who is excited to take ownership of the entire Google ecosystem.

We believe great work happens when people feel valued. Here, your perspective matters, your ideas are welcome, and your voice has a real impact on how we grow. You'll join a supportive team that encourages collaboration, open communication, and genuine trust.

ABOUT THE POSITION

We're seeking a strategic, data-driven Google Ads Media Buyer to lead our growth efforts across Search, Shopping, YouTube, Display, and Performance Max. You aren't just a "button pusher"-you are a growth architect who bridges the gap between technical media buying and high-level creative strategy.

This role is about managing the entire user journey. You will work closely with our creative and CRO teams to build high-converting funnels-optimizing everything from the initial "hook" to the pre-sell page and final checkout. Your decisions will directly impact our ability to scale, and we actively encourage you to test bold angles and propose better ways to capture attention.

WHAT YOU'LL DO

Own the Google Ecosystem: Lead performance campaigns end-to-end, including planning, execution, and scaling across Search, Shopping, YouTube, Display, and PMax
Drive Creative Strategy: Collaborate with the creative team to develop compelling ad content. You'll iterate on "hooks," angles, and formats to ensure our brands stand out in a crowded feed
Optimize the Full Funnel: Work with CRO and funnel teams to improve advertorials, pre-sells, and landing pages to boost AOV and conversion rates
Execute Structured Testing: Build and run structured A/B tests across creatives, audiences, bidding strategies, and funnel steps to unlock new growth
Data-Driven Decision Making: Monitor and interpret key metrics (ROAS, CPA, CVR, MER, LTV) to guide decisions, utilizing high-quality tracking via GA4 and GTM
Budget & Pacing Management: Manage large monthly advertising budgets and campaign pacing to ensure optimal performance and efficiency
Master Audience Intelligence: Build advanced audience strategies utilizing custom segments, affinity, in-market, remarketing, and lookalikes
Stay Ahead of the Curve: Constantly monitor industry trends, new ad formats, and progressive e-commerce techniques to keep Cohypes at the forefront of digital advertising

WHAT WE'RE LOOKING FOR

2+ years of proven experience in media buying on Google Ads with a performance-oriented approach
Proven track record in managing large monthly advertising budgets and scaling spend while maintaining/improving CPAs
Creative-First Mindset: Experience with creative testing frameworks and a comfort level in helping guide the creation of high-performing assets
Technical Proficiency: Strong command of GA4, Google Tag Manager, enhanced conversions, and custom event tracking
Ecommerce Fluency: Deep understanding of ecommerce metrics (ROAS, CPA, AOV, MER, LTV) and how they interact
Funnel Expertise: Experience working with advertorials, pre-sell pages, and understanding how to optimize the post-click experience
Platform Versatility: Strong working knowledge of YouTube advertising is a significant plus
Analytical Skills: Ability to interpret data to find audience opportunities and competitor trends