Marketing Automation Specialist

Worldline; Warszawa; Hybrid; PLN 120,000 - 180,000; Full time

Benefits offered by this job

Private medical & life insurance

MyBenefit Platform

Holiday allowance

Public transportation allowance

Meal allowance

Annual bonus

Job summary

Worldline is seeking an Automation Specialist who will build and run automated lead nurturing and multichannel campaigns, acting as a bridge between global strategy and local execution, and owning marketing data through reports and dashboards.

You will develop workflows, collaborate with content and regional teams, orchestrate campaigns across email, social, paid media, SMS, and events, apply cadence strategies, and measure results to optimize budget and strategy in a fast-paced, international

Qualifications

• Higher education degree with 3+ years of experience in a similar role, preferably in an international environment.
• Experience in designing automated nurture workflows and multichannel marketing campaigns.
• Strong knowledge of marketing automation tools (preferably Salesforce Marketing Cloud Account Engagement) and CRM systems (preferably Salesforce).
• Understanding of segmentation, personalization, behavior-based targeting, and campaign analytics.
• Experience with reporting, dashboards, attribution models, and data-driven decision-making.
• Knowledge of data privacy regulations, including GDPR/CCPA and consent management.
• Strong project management, communication, and organizational skills with the ability to manage multiple priorities.
• Analytical, detail-oriented, and proactive mindset with a customer-focused approach.
• Ability to work effectively in a global, fast-paced, matrix organization.
• Fluent English and strong collaboration skills.

Responsibilities

• Build and maintain automated workflows, behavioral triggers, and time-based campaigns using our marketing automation platform.
• Collaborate with content and local campaign teams to personalize content and offers based on prospect level data, engagement history, and ICP attributes.
• Orchestrate coordinated campaigns across all channels including email, social, paid media, SMS, webinars/events, and direct mail where applicable.
• Implement cadence strategies (frequency, wait times, multi-touch sequencing) to maximize response.
• Employ attribution and tracking to measure channel effectiveness and adjust budget allocation.
• Ensure lead capture and assignment from web, social media and other sources.
• Enable local or regional teams to execute tailored campaigns within a standardized governance framework.

Skills

Marketing automation

Nurture campaigns

Multichannel campaigns

Campaign analytics

English fluency

Project management

Collaboration

Education

Bachelor's degree

3+ years experience

Tools

Salesforce Marketing Cloud

Salesforce CRM

Data reporting tools

Job description

Who We Are

Worldline helps businesses of all shapes and sizes to accelerate their growth journey - quickly, simply, and securely. We are the innovators at the heart of the payments technology industry, shaping how the world pays and gets paid. Our technology powers the growth of millions of businesses across 5 continents. And just as we help our customers accelerate their business, we are committed to helping our people accelerate their careers. Together, we shape the evolution.

Who We Are

Worldline helps businesses of all shapes and sizes to accelerate their growth journey - quickly, simply, and securely. We are the innovators at the heart of the payments technology industry, shaping how the world pays and gets paid. Our technology powers the growth of millions of businesses across 5 continents. And just as we help our customers accelerate their business, we are committed to helping our people accelerate their careers. Together, we shape the evolution.

The opportunity

As Automation Specialist, you will play a key role in driving our marketing efforts globally. Your main focus will be to build and run automated lead nurturing and multichannel campaigns that boost conversion. You will act as a bridge between global strategy and local execution, supporting regional teams to run effective campaigns while keeping everything in line with our central standards. You will also take ownership of our marketing data by creating reports and dashboards that help us make better decisions.

Day-to-day Responsibilities

• Build and maintain automated workflows, behavioral triggers, and time-based campaigns using our marketing automation platform.
• Collaborate with content and local campaign teams to personalize content and offers based on prospect level data, engagement history, and ICP attributes.
• Orchestrate coordinated campaigns across all channels including email, social, paid media, SMS, webinars/events, and direct mail where applicable.
• Implement cadence strategies (frequency, wait times, multi-touch sequencing) to maximize response
• Employ attribution and tracking to measure channel effectiveness and adjust budget allocation.
• Ensure lead capture and assignment from web, social media and other sources
• Enable local or regional teams to execute tailored campaigns within a standardized governance framework.

Who Are We Looking For

We look for big thinkers. People who can drive positive change, step up and show what’s next – people with passion, can-do attitude and a hunger to learn and grow. In practice this means:

• Higher education degree with 3+ years of experience in a similar role, preferably in an international environment.
• Experience in designing automated nurture workflows and multichannel marketing campaigns.
• Strong knowledge of marketing automation tools (preferably Salesforce Marketing Cloud Account Engagement) and CRM systems (preferably Salesforce).
• Understanding of segmentation, personalization, behavior-based targeting, and campaign analytics.
• Experience with reporting, dashboards, attribution models, and data-driven decision-making.
• Knowledge of data privacy regulations, including GDPR/CCPA and consent management.
• Strong project management, communication, and organizational skills with the ability to manage multiple priorities.
• Analytical, detail-oriented, and proactive mindset with a customer-focused approach.
• Ability to work effectively in a global, fast-paced, matrix organization.
• Fluent English and strong collaboration skills.

Perks & Benefits

• Private medical & life insurance
• MyBenefit Platform
• Holiday allowance
• Public transportation allowance
• Meal allowance
• Annual bonus

Shape the evolution

We are on an exciting journey towards the next frontiers of payments technology, and we look for big thinkers, people with passion, can-do attitude and a hunger to learn and grow. Here you'll work with ambitious colleagues from around the world, take on unique challenges as a team, and make a real impact on the society. With an empowering culture, strong technology and extensive training opportunities, we help you accelerate your career - wherever you decide to go. Join our global team of 18,000 innovators and shape a tomorrow that is yours to own.

Learn more about life at Worldline at jobs.worldline.com

We are proud to be an Equal Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any applicable legally protected characteristics.

Pursuant to the Article 24 sec. 6 of the Act of 14 June 2024 on the protection of whistleblowers, we inform you that Worldline Financial Services (Europe) S.A., a joint-stock company, Branch in Poland (hereinafter referred to as Worldline) is governed by the Regulations on the receipt of internal reports and taking follow-up actions (hereinafter referred to as the Regulations).