Forward Deployed Creative (Designer)

pirxe; Kraków; On-site; PLN 120,000 - 180,000; Full time

Job summary

pirxe, a Kraków startup, builds photorealistic 3D digital twins of products and Moonbase turns those twins into marketing content at scale. You'll embed with client creative teams to capture art direction and turn it into templates that reproduce the look at volume.

The role requires 3–6 years in visual, brand or product design and comfort turning briefs into scalable templates. The right candidate has experience running client workshops, speaks English well (Polish helps but isn’t required),

Qualifications

• 3–6 years in visual, brand or product design.
• Experience turning briefs into templates and systems.
• Comfort running client meetings and presenting work.

Responsibilities

• Embed with client teams to translate art direction into Moonbase templates.
• Develop brand books into reusable templates with guardrails.
• Produce reference work at product level to guide clients and inform product.

Skills

Visual design

Brand design

Product design

Templates & systems thinking

Client-facing

English proficiency

Tools

ComfyUI

Krea

Fuser

Flora

Python basics

Job description

We're looking for a graphic designer who doesn't want to make graphics anymore.

First, why this role exists at all. Performance marketing has quietly flipped. Since ad platforms took over audience targeting with their own algorithms, the creative itself became the targeting - the ad does the segmentation now, not the media buyer. Which means the accounts that win are the ones that can feed the algorithm the most variants to test. Everyone suddenly needs ten times more content, and nobody's design team was built for that.

pirxe is a Kraków startup - we build photorealistic 3D digital twins of products, and our platform Moonbase turns those twins into marketing content at scale. One product scan, then hundreds of assets across formats, channels and markets, without another photoshoot. We ran this with LPP and their ads got over 20% better conversion and CTR. Case study here:

https://www.lpp.com/informacje-prasowe/lpp-zwieksza-skale-wykorzystania-ai-w-marketingu-dzieki-wspolpracy-z-polskim-startupem-pirxe/.

The tech works. The hard part now is people. Most creative teams have spent their whole careers making one asset at a time: brief, design, deliver, repeat. Moonbase asks them to work differently - build the template once, then generate the whole campaign from it. Someone has to sit with those teams and get them across that gap. That's this job.

What you'd actually be doing:

You embed with a client's creative team while they move onto Moonbase. Calls, workshops, sometimes their office. The core skill is catching their art direction - how their creative director frames things, lights things, what "this feels right" means to them - and turning it into Moonbase templates that reproduce it at scale. You'll take a brand book and make it a system: constraints, variants, guardrails, so the output stays on-brand at volume. You'll also build reference work on the product yourself, good enough that their creative director actually wants it, not demo-quality stuff. And you'll be our eyes in the field - you'll know before anyone where Moonbase gets in a designer's way, and product will act on what you bring back.

Who we think you are:

• Probably 3-6 years in visual, brand or product design, with work you're proud of. But craft alone won't cut it - we need someone who already thinks in templates and systems, who looks at a brief and asks how many versions of this they'll need next quarter. If you've worked in ComfyUI, Krea, Fuser, Flora or similar, that's exactly the kind of experience we mean. Node graphs and pipelines, not one-off prompting.
• The client-facing part matters a lot and we won't pretend otherwise. You'll be running meetings with client teams, and sometimes you'll have to say no to them - on scope, on quality, on "can you just quickly also". We need someone who advises rather than just executes, and who's done this before with real clients, not only internal stakeholders.
• You don't need to be a 3D artist, but lighting, materials and cameras shouldn't scare you.
• English good enough for client work; Polish helps but isn't required.

Nice to have:

• e-commerce, retail or fashion content production; some grasp of performance marketing (why a hundred creative variants exist, what CTR and conversion mean for the work);
• a bit of Python or automation experience;
• experience training or onboarding other designers;
• a photography or CGI background.

One more thing about the title. "Forward deployed" is borrowed from engineering - people who sit inside the client's problem instead of waiting for a spec. The creative version of the role is brand new: it emerged around the leading AI creative platforms and only a handful of teams, mostly in the US, have figured out what it should look like. You'd be defining it here, with 3D twins instead of image generation as the starting point.