Field marketing manager for digital solutions

ZF Group; Warszawa; Hybrid; PLN 200,000 - 320,000; Full time

Benefits offered by this job

Гибкий график

Гибридная работа

Частная медицинская страховка (Lux Med

Страхование жизни

Карта Multisport и Cafeteria

Job summary

ZF Group ищет менеджера по полевому маркетингу для разработки и реализации стратегии на европейском рынке и поддержки глобальных приоритетов. Вы будете работать с отделами продаж, регионального маркетинга и продуктового маркетинга для создания эффективных активаций, повышения видимости и конвертации лидов.

Роль предполагает международные поездки и управление бюджетом. Требуется 5+ лет опыта B2B-маркетинга, способность сочетать стратегическое планирование с практической реализацией и сильные

Qualifications

• Опыт 5+ лет в B2B-маркетинге, региональные/международные программы.
• Опыт запуска маркетинговых программ в нескольких рынках и с отделами продаж.
• Понимание генерации лидов, управления конверсией и показателями эффективности маркетинга.
• Опыт взаимодействия с дистрибьюторами и торговыми организациями.
• Навыки project-менеджмента и работы с стейкхолдерами в международной структуре.

Responsibilities

• Стратегия полевого маркетинга с фокусом на Европу и глобальные приоритеты.
• Сотрудничество с отделами продаж и регионального маркетинга для выбора приоритетных рынков и сегментов.
• Разработка и внедрение мероприятий, участие в ROI, качестве лидов и влиянии на бизнес.
• Расширение присутствия через партнерские сети, отраслевые организации и онлайн-платформы.
• Контроль бюджета полевого маркетинга и оценка инвестиций по pipeline и конверсии.
• Баланс стратегического руководства и операционной реализации.

Skills

B2B-маркетинг

Политика продаж

Генерация лидов

Измерение ROI

Управление заинтересованными сторонами

Job description

Описание:

ZF Aftermarket’s Digital Solutions help fleets and workshops get more value from their vehicles and operations through software, connectivity and diagnostics. We make it easier to manage vehicles, understand their condition, plan maintenance and support efficient repairs. We are looking for a Field Marketing Manager to build and execute our field marketing strategy globally, with a strong focus on Europe.

Задачи:

Own the field marketing strategy, with Europe as the primary market while supporting global priorities and opportunities. Partner with Sales and Regional Marketing to identify priority markets, customer segments and commercial opportunities, and translate them into focused activation plans. Develop our events strategy and framework, defining where we participate, what we want to achieve, and how we measure ROI, lead quality and business impact. Identify opportunities beyond traditional aftermarket events, including industry associations, trade organizations, specialist publications, online portals, and partner networks. Increase Digital Solutions visibility through distributors and international trading groups, working with the ZF teams managing these relationships to develop joint activation and co-marketing opportunities. Work with Product Marketing and Growth Marketing to connect field activities with the right content, campaigns, lead generation and nurturing activities. Manage the field marketing budget and continuously evaluate investments against pipeline, lead quality, opportunity conversion, and ROI. Balance strategic ownership with hands-on execution when priority initiatives require it.

Требования:

• 5+ years of B2B marketing experience in field, regional, demand generation, channel or commercial marketing.
• Experience running marketing programs across multiple markets and working closely with Sales.
• Strong understanding of pipeline generation, lead management, and marketing performance measurement.
• Commercial mindset and confidence making decisions about where marketing investment will have the greatest impact.
• Experience working with distributors, channel partners, trading groups, or industry organizations.
• Strong stakeholder and project management skills, with the ability to navigate a complex international organization.
• Someone equally comfortable setting the strategy and rolling up their sleeves to deliver it.
• Fluent English and willingness to travel internationally.
• Будет плюсом: Experience in complex B2B environments is highly relevant; automotive aftermarket or fleet experience is a plus

Условия:

You will work in an open and transparent corporate culture where ownership, accountability, diversity, and respect are important values. Our employees are passionate about their jobs and believe that team spirit and fun are at the heart of our success. We foster an environment with healthy self-reflection and continuous improvement, where outside ideas are genuinely valued, and every team member can influence decisions and question current norms. In this stimulating, fast-growing, and challenging environment, we offer you:

• Flexible working hours
• Hybrid work model
• Private medical care (Lux Med)
• Life insurance
• Mulitisport Card and Cafeteria System
• Annual bonus and Global Referral Program