Field marketing manager

Vertiv Co; Warszawa; On-site; PLN 179,000 - 224,000; Full time

Benefits offered by this job

Частная медицинская страховка

Спортивные мероприятия

Субсидия

Страхование жизни PZU

Возмещение очков

Планы по пенсионному капиталу (PPK)

Job summary

Vertiv Co в Варшаве ищет руководителя регионального маркетинга для разработки и исполнения годового регионального маркетингового плана, адаптации глобальных программ под местный рынок и ведения мероприятий для генерации лидов и роста продаж.

Кандидат имеет минимум 5 лет B2B-маркетинга в технологиях/IT, опыт работы с CRM и маркетинговой автоматизацией, а также способность работать в матричной организации и сотрудничать со сбытовыми командами.

Qualifications

• Высшее образование в области маркетинга, бизнеса или смежной дисциплины.
• Не менее 5 лет опыта B2B-маркетинга в технологической/IT-индустрии.
• Не менее 3 лет в управлении мероприятиям и полевому маркетингу.
• Умение работать с CRM, маркетинговой автоматизацией и аналитикой.
• Умение работать в сложной enterprise-среде вместе со отделом продаж.

Responsibilities

• Разработка и реализация годового регионального маркетингового плана.
• Преобразование целей в многоканальные маркетинговые программы.
• Водить мероприятия и партнерские активности для создания лидов и роста выручки.
• Адаптация глобальных программ под локальный рынок и поддержание бренда.
• Сотрудничество с отделами продаж и внешними партнерами для увеличения воронки продаж.

Skills

B2B маркетинг

Управление проектами

Аналитика маркетинга

Коммуникационные навыки

Education

Бакалавр в маркетинге/менеджменте

Tools

Oracle

6Sense

Power BI

CRM-системы

Job description

Описание:

At Vertiv, we empower the applications vital to the future. As a global leader in critical digital infrastructure and continuity solutions, we help today's data centers, communication networks, and commercial and industrial facilities operate efficiently and reliably. As AI, cloud computing, and digital transformation accelerate, Vertiv is at the forefront of enabling the infrastructure supporting the world's most critical technologies.

Задачи:

Develop and execute the annual regional marketing plan aligned to business objectives and growth priorities.

Translate commercial goals into integrated, multi-channel marketing programs that influence pipeline and revenue.

Drive demand generation initiatives across digital, field, account-based and partner-led marketing activities.

Adapt global marketing programs to local market requirements while maintaining consistent brand positioning.

Continuously optimize marketing performance based on insights, market feedback, and business priorities.

Design and deliver high-impact customer, partner, and industry events that generate measurable business outcomes.

Manage the full event lifecycle from planning and execution through lead follow-up and performance analysis.

Create engaging attendee experiences that support relationship-building, opportunity creation, and thought leadership.

Collaborate closely with Sales teams to maximize event-generated pipeline and opportunity conversion.

Identify and manage speaking opportunities, industry panels, and thought leadership engagements.

Execute partner marketing initiatives and co-funded activities to expand market reach and business impact.

Develop and execute annual PR and social media plans aligned with regional objectives.

Build and maintain relationships with media outlets, industry publications, and PR agencies.

Secure relevant editorial coverage and support the creation of press releases, interviews, and contributed content.

Partner with Sales and customers to develop case studies, references, and success stories that strengthen market credibility.

Position Vertiv as the trusted leader in AI-ready critical digital infrastructure across the region.

Track campaign, pipeline, event, and marketing performance metrics across all activities.

Utilize CRM, marketing automation, and analytics platforms to generate actionable insights and improve effectiveness.

Produce regular performance reports with meaningful recommendations and clear business narratives.

Monitor key metrics including MQLs, pipeline contribution, conversion rates, ROI, cost per lead, and opportunity creation.

Optimize investments by reallocating resources toward activities delivering the strongest business results.

Manage regional marketing budgets and ensure marketing investments align with strategic growth objectives.

Make data-driven investment decisions based on commercial impact and expected return.

Track ROI across programs and demonstrate Marketing's contribution to pipeline and business growth.

Continuously improve operational efficiency, resource allocation, and marketing effectiveness.

Требования:

Bachelor's degree in Marketing, Business Administration, or a related discipline.

Minimum 5 years' experience in a B2B marketing environment, ideally within technology, IT, telecommunications, electronics, data centre, or infrastructure industries.

Minimum 3 years' experience managing events and field marketing programs.

Proven track record of developing and executing marketing programs that drive measurable business outcomes.

Experience working closely with Sales teams in complex enterprise B2B environments.

Strong expertise in field marketing, demand generation, event marketing, PR, and campaign management.

Excellent understanding of enterprise sales cycles and pipeline-focused marketing.

Experience using CRM, marketing automation, and analytics platforms, including Oracle, 6Sense, Power BI, or similar tools.

Strong analytical skills with the ability to transform data into actionable business recommendations.

Experience using AI-powered tools to improve productivity, content creation, data analysis, and operational effectiveness.

Strong stakeholder management and relationship-building capabilities.

Professional business-level English.

Customer-focused with a passion for delivering value and business results.

Strong communicator who can influence stakeholders at all levels.

Commercially minded and results-driven.

Highly organized with excellent project management skills.

Analytical, curious, and comfortable challenging assumptions using data.

Self-motivated with a continuous improvement mindset.

Collaborative team player who thrives in a matrix organization.

Creative thinker willing to challenge the status quo and drive positive change.

Будет плюсом: Knowledge of the IT, telecom, data center, or critical infrastructure market is highly desirable.

Условия:

Private Medical Care Sports Activities Subsidy PZU Group Life Insurance Corrective Glasses Reimbursement PPK (Employee Capital Plans)

The anticipated salary range for this role in the Warsaw, Poland is between 178,920 PLN to 223,650 PLN gross per year, based on a 40-hour work week.

This is an exciting opportunity to shape and lead marketing across one of Vertiv's key growth regions. You will have the autonomy to influence strategy, own significant business-impacting initiatives, collaborate with talented international teams, and play a direct role in accelerating Vertiv's growth across Central Europe.