Field Marketing Manager, Digital Solutions

ZF Group; Województwo mazowieckie; On-site; PLN 90,000 - 140,000; Full time

Benefits offered by this job

Life insurance

Multisport Card

Cafeteria system

Annual bonus

Job summary

ZF Group is seeking a Field Marketing Manager to lead our field marketing strategy globally, with a strong focus on Europe. You will partner with Sales, Product Marketing and Growth Marketing to translate priorities into activation plans, events, partnerships and campaigns that drive engagement, opportunities and growth.

You will manage budgets, measure ROI, and collaborate with distributors and trading groups to expand Digital Solutions visibility.

Qualifications

• 5+ years of B2B marketing experience in field, regional, demand generation, channel or commercial marketing.
• Experience running programs across multiple markets and working closely with Sales.
• Strong understanding of pipeline generation, lead management, and marketing performance measurement.
• Commercial mindset and confidence making decisions about where marketing investment will have the greatest impact.
• Experience working with distributors, channel partners, trading groups, or industry organizations.
• Strong stakeholder and project management skills in a complex international organization.
• Able to set strategy and deliver it hands-on.
• Automotive aftermarket or fleet experience is a plus.
• Fluent English; willingness to travel internationally.

Responsibilities

• Own the field marketing strategy, with Europe as the primary market.
• Partner with Sales and Regional Marketing to identify priority markets and opportunities.
• Develop events strategy and measure ROI, lead quality, and business impact.
• Identify opportunities beyond traditional events with associations, trade orgs, and partner networks.
• Increase visibility through distributors and international trading groups; develop joint activation.
• Coordinate with Product and Growth Marketing to connect activities with content and lead generation.
• Manage field marketing budget and evaluate investments against pipeline and ROI.
• Balance strategic ownership with hands-on execution when needed.

Skills

Field marketing

B2B marketing

Strategy development

Lead generation

Stakeholder management

Campaign management

Cross-functional collaboration

English fluency

Job description

ZF Aftermarket’s Digital Solutions help fleets and workshops get more value from their vehicles and operations through software, connectivity and diagnostics. We make it easier to manage vehicles, understand their condition, plan maintenance and support efficient repairs.

We are looking for a Field Marketing Manager to build and execute our field marketing strategy globally, with a strong focus on Europe.

This is a commercial marketing role focused on getting our Digital Solutions portfolio in front of the right audiences, in the right markets, through the right channels, and turning that visibility into engagement, qualified opportunities and business growth. The role works closely with Sales, Product Marketing, Growth Marketing and Regional Marketing.

What you will do:

• Own the field marketing strategy, with Europe as the primary market while supporting global priorities and opportunities.
• Partner with Sales and Regional Marketing to identify priority markets, customer segments and commercial opportunities, and translate them into focused activation plans.
• Develop our events strategy and framework, defining where we participate, what we want to achieve, and how we measure ROI, lead quality and business impact.
• Identify opportunities beyond traditional aftermarket events, including industry associations, trade organizations, specialist publications, online portals, and partner networks.
• Increase Digital Solutions visibility through distributors and international trading groups, working with the ZF teams managing these relationships to develop joint activation and co-marketing opportunities.
• Work with Product Marketing and Growth Marketing to connect field activities with the right content, campaigns, lead generation and nurturing activities.
• Manage the field marketing budget and continuously evaluate investments against pipeline, lead quality, opportunity conversion, and ROI.
• Balance strategic ownership with hands on execution when priority initiatives require it.

What we are looking for:

• 5+ years of B2B marketing experience in field, regional, demand generation, channel or commercial marketing.
• Experience running marketing programs across multiple markets and working closely with Sales.
• Strong understanding of pipeline generation, lead management, and marketing performance measurement.
• Commercial mindset and confidence making decisions about where marketing investment will have the greatest impact.
• Experience working with distributors, channel partners, trading groups, or industry organizations.
• Strong stakeholder and project management skills, with the ability to navigate a complex international organization.
• Someone equally comfortable setting the strategy and rolling up their sleeves to deliver it.
• Experience in complex B2B environments is highly relevant; automotive aftermarket or fleet experience is a plus.
• Fluent English and willingness to travel internationally.

What you can expect:

You will work in an open and transparent corporate culture where ownership, accountability, diversity, and respect are important values. Our employees are passionate about their jobs and believe that team spirit and fun are at the heart of our success. We foster an environment with healthy self-reflection and continuous improvement, where outside ideas are genuinely valued, and every team member can influence decisions and question current norms.

In this stimulating, fast-growing, and challenging environment, we offer you:

• Life insurance
• Mulitisport Card and Cafeteria System
• Annual bonus and Global Referral Program