Digital Shelf Specialist

Beiersdorf AG; Warszawa; Hybrid; PLN 120,000 - 180,000; Full time

Job summary

Beiersdorf AG in Warsaw seeks a Digital Shelf Manager to optimize online product content across major Polish eCommerce retailers and drive sales through digital shelf excellence.

You will collaborate with Marketing, Sales, Category Management, Customer Marketing and agencies to improve visibility, content quality and conversion, while tracking KPIs and providing data-driven insights.

Qualifications

• Completed University studies and minimum 2 years’ work experience in eCommerce, digital marketing or digital shelf management
• Strong analytical and reporting skills
• Experience with digital shelf analytics tools such as Profitero, Salsify
• Ability to work in a fast-paced, cross-functional environment
• Demonstrates team spirit and willingness to tackle challenges

Responsibilities

• Drive product content adaptation, implementation and optimization for Beiersdorf brands across eCommerce retailers
• Ensure content implementation, tracking and updates across all eCommerce retailers
• Coordinate product launches/relaunches and content updates across digital platforms
• Collaborate with brand teams and Agencies to drive eCommerce content creation
• Promote promotional merchandise in line with guidelines
• Develop and execute digital shelf strategies to maximize visibility and conversion
• Track and analyze digital shelf performance metrics and generate dashboards
• Monitor competitive activity and content quality
• Manage related budgets

Skills

Analytical skills

Reporting skills

Cross-functional work

Team player

Fast-paced

Education

University degree

Tools

Profitero

Salsify

Job description

Your Tasks

Ready to join the dynamic world of Beiersdorf eCommerce? We are looking for a motivated candidate, with experience in optimizing the online presence, discoverability, content quality, and commercial performance of products across online retailers in Poland. This role ensures that product content is accurate, complete, and aligned with brand standards while driving sales performance through digital shelf excellence, search optimization, and data-driven insights.
The Digital Shelf Manager collaborates closely with Marketing, Sales, Category Management, Customer Marketing, and external agencies to improve product visibility, conversion rates, and share of digital shelf.
Your main responsibilities will include:

• Drive product content adaptation, implementation (& creation if necessary) and optimization for Beiersdorf brands (NIVEA, Eucerin, other if needed).
• Ensure content implementation, tracking and regular updates across all eCommerce retailers, and ensure it is always up to date (bundles, promos, new thematic etc.) following brand guidelines and retailers’ requirements
• Coordinate product launches/relaunches & content updates across digital platforms
• Cooperate closely with brand teams and Agencies, to drive adaptation/creation of eCommerce content, including eventing (campaign/promo banners/NL/LP/other), in line with guidelines and key campaign messages
• Promotional merchandise management in accordance with company guidelines
• Develop and execute digital shelf strategies to maximize product visibility and conversion across key eCommerce retailers
• Track and analyze digital shelf performance metrics: monitor digital shelf KPIs, including content completeness, search ranking, availability, ratings and reviews, and share of shelf. Identify the pain points, and provide support to drive actions through digital shelf tracking tools (Profitero/other). Generate regular performance dashboards and actionable insights
• Monitor competitive activity, assortment, and content quality
• Related budget management
  

Your Profile

What it takes to join us?

• Completed University studies and minimum 2 years’ work experience in eCommerce, digital marketing or digital shelf management
• Strong analytical and reporting skills
• Experience with digital shelf analytics tools such as Profitero, Salsify
• Ability to work in a fast-paced, cross-functional environment
• Demonstrates team spirit and willingness to tackle challenges

Ready to Make Your Mark?
If you’re excited about this opportunity and believe you’re the perfect fit, we’d love to hear from you!