Digital Activation Specialist

Aon; Kraków; Hybrid; PLN 90,000 - 130,000; Full time

Benefits offered by this job

Flexible working

Career development

Wellbeing benefits

Collaborative culture

Global initiatives

Job summary

Aon is seeking a Digital Activation Specialist in Kraków to plan, launch, and optimize multi-channel campaigns. This hybrid role offers flexibility to work remotely and from the office.

You will build campaigns on LinkedIn, Google, email, and marketing automation platforms, manage setup and targeting, and report on performance with data-driven insights.

Qualifications

• 2-4 years of experience in digital marketing or campaign activation.
• Experience building and optimizing campaigns across LinkedIn, Google, email, web.
• Strong understanding of audience targeting, lead generation, tracking, analytics, and reporting.
• Bachelor's degree or equivalent experience in a related field.

Responsibilities

• Plan, launch, and optimize digital marketing campaigns across channels.
• Build and activate campaigns on LinkedIn, Google, email, web, and marketing automation tools.
• Manage campaign setup, audience targeting, tracking, tagging, QA, and reporting.
• Monitor performance and recommend optimizations to improve engagement.
• Run A/B tests and use data-driven insights to improve campaigns.
• Collaborate with global, regional, and local marketing teams for seamless execution.

Skills

Digital marketing

Campaign activation

Paid media

Marketing operations

Audience targeting

Lead generation

Analytics

Reporting

Education

Bachelor's degree in Marketing/Communications/Business

Tools

LinkedIn

Google Ads

Marketing automation tools

Job description

Join Aon and help deliver engaging digital marketing campaigns across global and regional markets. This is a hybrid role offering flexibility to work both virtually and from the office.

Aon is in the business of better decisions

At Aon, we shape decisions for the better to protect and enrich the lives of people around the world. We are united through trust, teamwork, and a commitment to helping our colleagues and clients succeed.

What The Day Will Look Like

As a Digital Activation Specialist, you will play a key role in planning, launching, and optimizing digital marketing campaigns across multiple channels.

You Will

• Build and activate campaigns on channels including LinkedIn, Google, email, web, and marketing automation tools
• Manage campaign setup, audience targeting, tracking, tagging, QA, and reporting
• Monitor campaign performance and recommend optimizations to improve engagement and results
• Run A/B tests and use data-driven insights to improve future campaigns
• Partner closely with global, regional, and local marketing teams to ensure seamless execution
• Provide campaign updates, performance reporting, and actionable recommendations to partners

How This Opportunity Is Different

This is an opportunity to work within a global marketing organization supporting campaigns across multiple markets and business lines. You'll collaborate with experienced marketing professionals, gain exposure to leading MarTech platforms, and have the autonomy to drive campaign success through data, innovation, and continuous improvement.

Your work will have a direct impact on marketing performance, lead generation, and audience engagement while providing opportunities to develop your digital marketing expertise in a highly collaborative environment.

Skills And Experience That Will Lead To Success

• 2-4 years of experience in digital marketing, campaign activation, paid media, marketing operations, or related areas
• Experience building and optimizing campaigns across platforms such as LinkedIn, Google, electronic mail, marketing automation, or web channels
• Strong understanding of audience targeting, lead generation, campaign tracking, tagging, analytics, and performance reporting
• Ability to prioritize tasks, meet deadlines, and work optimally with a variety of collaborators
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience

What Aon Offers

• Flexible and hybrid working environment
• Career development and learning opportunities
• Comprehensive wellbeing programs and benefits
• Inclusive, collaborative, and encouraging culture
• Opportunity to work on regional and global marketing initiatives