Digital Activation Senior Specialist

Aon plc; Kraków; Hybrid; PLN 180,000 - 240,000; Full time

Benefits offered by this job

Flexible hybrid work

Career development

Wellbeing programs

Inclusive culture

Global marketing projects

Job summary

Aon plc is seeking a Digital Activation Senior Specialist to own complex digital campaigns and optimize marketing outcomes across regions. You will collaborate with marketing partners, identify optimization opportunities, and contribute to continuous process improvements across activation platforms.

In this role, you will work with global teams to ensure alignment with business priorities, drive testing initiatives, and deliver measurable impact on engagement and lead generation across markets.

Qualifications

• 4+ years of experience in digital marketing and campaign activation.

Responsibilities

• Lead the execution of multi-channel marketing initiatives spanning LinkedIn, Google, email, web, and marketing automation tools.
• Run campaign setup, audience targeting, tracking, tagging, quality assurance, reporting, and launch readiness.
• Supervise campaign performance and provide data-driven recommendations to improve engagement, lead generation, and marketing outcomes.
• Develop and implement testing initiatives, including A/B testing, and apply insights to improve future campaign performance.
• Partner with global, regional, and local marketing teams to ensure successful campaign execution and alignment with business priorities.
• Share activation insights, support process improvements, and help foster a culture of continuous learning.

Skills

Digital marketing

Campaign activation

Paid media

Marketing operations

Performance marketing

Audience targeting

Lead generation

Analytics

Stakeholder management

Campaign measurement

Tools

Eloqua

Job description

Join Aon and play a key role in delivering and optimizing digital marketing efforts spanning global and regional markets. This is ahybrid roleoffering the flexibility to work both virtually and from the office.

Aon is in the business of better decisions

At Aon, we build decisions for the better to protect and enrich the lives of people globally.

As an organization, we are united through trust as one inclusive team and are passionate about helping our colleagues and clients succeed.

What the day will look like

As a Digital Activation Senior Specialist, you will take ownership of complex digital campaigns and contribute to improving marketing outcomes across various territories. You will collaborate closely with marketing partners, suggest optimization opportunities, and contribute to continuous improvement across activation processes and platforms.

You will:

• Lead the execution of multi-channel marketing initiatives spanning LinkedIn, Google, email, web, and marketing automation tools
• Run campaign setup, audience targeting, tracking, tagging, quality assurance, reporting, and launch readiness
• Supervise campaign performance and provide data-driven recommendations to improve engagement, lead generation, and marketing outcomes
• Develop and implement testing initiatives, including A/B testing, and apply insights to improve future campaign performance
• Partner with global, regional, and local marketing teams to ensure successful campaign execution and alignment with business priorities
• Share activation insights, support process improvements, and help foster a culture of continuous learning

How this opportunity is different

This role provides a chance to take greater ownership of digital campaign delivery and performance across multiple markets and business lines. You will work with experienced marketing professionals and partners from around the world while supporting strategic marketing initiatives that contribute to business growth.

Beyond campaign execution, you will have the opportunity to influence activation decisions through data-driven recommendations, help improve marketing processes, and strengthen campaign effectiveness across the organization. The role provides exposure to leading MarTech platforms, international collaboration, and ongoing professional development.

Skills and experience that will lead to success

• 4+ years of experience in digital marketing, campaign activation, paid media, marketing operations, performance marketing, or a related field
• Experience managing complex multi-channel campaigns across platforms such as LinkedIn, Google, email, web, and automated marketing platforms
• Strong understanding of audience targeting, lead generation, campaign measurement, tracking, analytics, and optimization
• Ability to analyze campaign performance data and translate insights into practical recommendations
• Strong organizational, communication, and stakeholder management skills with the ability to manage multiple priorities effectively

Experience with Eloqua, digital analytics, testing strategies, and marketing technology platforms is an advantage. Additional European language skills are also welcomed.

What Aon offers

• Flexible and hybrid working environment
• Career development and learning opportunities
• Comprehensive wellbeing programs and benefits
• Inclusive, collaborative, and supportive culture
• Opportunity to work on regional and global marketing initiatives

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