Developer Marketing Manager

HeadHR; Wrocław; Hybrid; PLN 120,000 - 180,000; Full time

Job summary

Blocks Network is seeking a Developer Marketing Lead in Wrocław to drive developer awareness, acquisition, activation and engagement across channels. You will translate APIs and SDKs into tangible developer outcomes and partner with DevRel to create tutorials, demos, workshops and launch content.

You will build an authentic presence in developer communities, turn feedback into insights, and prototype technical assets while shaping messaging and campaigns across documentation, newsletters, social

Qualifications

• Hands-on experience in developer marketing, technical marketing, Developer Relations or a role combining technical products with developer engagement.
• Strong technical fluency: APIs, SDKs, code examples and modern software development workflows.
• Experience creating technical content such as tutorials, demos, documentation or integration guides.
• Evidence of helping developers move from awareness toward activation or adoption.
• Experience using data, analytics and experimentation to improve programmes.
• Community-minded, collaborative across Product, Growth, Engineering and DevRel.

Responsibilities

• Own and execute developer marketing programmes driving awareness, qualified developer acquisition, activation and engagement for Blocks Network
• Develop positioning and messaging for AI application and agent developers, translating APIs and SDKs into developer outcomes
• Build an authentic presence in developer communities and ecosystems
• Turn community and product feedback into actionable marketing and developer-experience insights
• Partner with Developer Relations to create tutorials, technical demos, sample projects, workshops and launch content
• Independently prototype lightweight demos, landing-page experiences or technical marketing assets
• Plan campaigns across channels such as documentation, GitHub, newsletters, social platforms, forums and events
• Improve the developer journey from discovery to first successful build using funnel analytics
• Define and report on developer-growth metrics including acquisition, activation, engagement, retention and advocacy

Skills

Developer marketing

Technical marketing

Developer Relations

Developer engagement

Tools

Python

TypeScript

Job description

• Own and execute developer marketing programmes driving awareness, qualified developer acquisition, activation and engagement for Blocks Network
• Develop positioning and messaging for AI application and agent developers, translating APIs and SDKs into developer outcomes
• Build an authentic presence in developer communities and ecosystems
• Turn community and product feedback into actionable marketing and developer-experience insights
• Partner with Developer Relations to create tutorials, technical demos, sample projects, workshops and launch content
• Independently prototype lightweight demos, landing-page experiences or technical marketing assets
• Plan campaigns across channels such as documentation, GitHub, newsletters, social platforms, forums and events
• Improve the developer journey from discovery to first successful build using funnel analytics
• Define and report on developer-growth metrics including acquisition, activation, engagement, retention and advocacy

Kogo poszukujemy?

Minimum Requirements:

• Hands-on experience in developer marketing, technical marketing, Developer Relations or a similar role combining technical products with developer engagement
• Strong technical fluency: understanding of APIs, SDKs, code examples and modern software-development workflows
• Experience creating technical content such as tutorials, demos, documentation or integration guides
• Evidence of helping developers move from awareness toward activation or adoption
• Experience using data, analytics and experimentation to improve programmes
• Community-minded, collaborative approach across Product, Growth, Engineering and DevRel

Nice to have:

• Experience marketing APIs, SDKs, cloud infrastructure or open-source technology
• Familiarity with AI agents, LLM tooling or adjacent ecosystems
• Experience growing communities via GitHub, Discord, Reddit or Stack Overflow
• Hands-on experience with Python or TypeScript