Demand Gen Lead — Multi-Channel Growth, Hybrid Role

MOTIFE | IT Recruitment & Softlanding; Kraków; Hybrid; PLN 145,000 - 279,000; Full time

Benefits offered by this job

Real ownership in role

Small team with direct leadership

Room to experiment with new tools

Flexible contract options – employment

Job summary

MOTIFE helps international companies build and grow technology teams in Poland through IT recruitment and setting up tech operations. We are a small, experienced team that values ownership, collaboration and seeing the impact of our work. We also publish the Kraków IT Market Report.

You will own lead generation and pipeline growth end to end. The Growth executive team sets the strategy with you; you run the execution without day-to-day supervision.

Qualifications

• 3+ years in B2B demand or lead generation in IT services, tech, recruitment or professional services.
• Solid grasp of the B2B funnel: MQL/SQL, lead scoring and handover to Sales.
• Strong analytics and a commercial mindset.
• Hands-on with LinkedIn Campaign Manager and Sales Navigator, Google Ads, GA4, HubSpot or similar CRM, CMS such as Webflow, and an SEO tool.
• Proactive learner with curiosity about new tools and approaches; comfortable with AI tools.

Responsibilities

• Plan, launch and improve multi-channel campaigns: LinkedIn, Google Ads, email, LinkedIn outreach, ABM, webinars, events and partners.
• Create or coordinate landing pages, case studies, reports and content that convert.
• Own the website, SEO and AI search (AEO/GEO) visibility in Google and AI answers.
• Use AI to research accounts, personalise outreach and produce content faster.
• Test messages, channels and targeting; collaborate with Sales on qualification and follow-up.
• Report on what drives meetings and pipeline; success measured by qualified meetings and pipeline, not activity.

Skills

LinkedIn Campaign Manager

Sales Navigator

Google Ads

HubSpot

GA4

Google Search Console

Webflow CMS

Ahrefs

Semrush

ChatGPT/Claude

Job description

MOTIFE helps international companies build and grow technology teams in Poland through IT recruitment and setting up tech operations. We are a small, experienced team that values ownership, collaboration and seeing the impact of our work. We also publish the Kraków IT Market Report.

You will own lead generation and pipeline growth end to end. The Growth executive team sets the strategy with you; you run the execution without day-to-day supervision.