CRM Growth Lead: Personalised Lifecycle Marketing

TransferGo Ltd; Kraków; Hybride; PLN 131 000 - 190 000; Plein temps

Avantages offerts par ce poste

Competitive Salary

Healthcare

Development Budget

Hybrid Work

Pet-Friendly Office

Inclusive Culture

Empowerment

Résumé du poste

TransferGo is seeking a CRM Manager to shape our CRM strategy across the customer lifecycle, leveraging insights from lifetime moments and product journeys to drive engagement. You will deploy segmented campaigns via Braze across email, push, and in‑app messages, coordinate with data, product, and engineering, and report on KPI performance.

Hybrid role in Kraków offering competitive salary, benefits, and an annual development budget, with opportunities to own CRM initiatives across

Qualifications

• Experience in B2C CRM and B2C email marketing.
• Hands-on Braze experience for at least 1 year.
• Strong project management, organization, and attention to detail.
• Proactive, self-starter with ability to own projects and collaborate.

Responsabilités

• Define and execute the CRM strategy based on customer lifetime moments and product journeys.
• Deploy segmented, relevant marketing campaigns across email, push, and in-app channels.
• Build, manage and optimize automated CRM workflows and customer journeys.
• Collaborate with data, product, and engineering teams to use updated segmentation and models.
• Work with Product to improve user experience and reactivation rates.
• Analyze and report on campaigns to support customer reactivation.

Connaissances

CRM experience

Braze experience

Email marketing

Project management

Cross-functional

Self-starter

Outils

Braze

Description du poste

TransferGo is seeking a CRM Manager to shape our CRM strategy across the customer lifecycle, leveraging insights from lifetime moments and product journeys to drive engagement. You will deploy segmented campaigns via Braze across email, push, and in‑app messages, coordinate with data, product, and engineering, and report on KPI performance.

Hybrid role in Kraków offering competitive salary, benefits, and an annual development budget, with opportunities to own CRM initiatives across