Customer Insights & Analytics Analyst — Hybrid

Lyreco Group; Województwo pomorskie; Hybrid; PLN 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid work model

Pension plan

Personal growth budget

Job summary

Lyreco, a European leader in workplace product distribution, seeks a Customer Experience Research & Insights Analyst to transform customer knowledge into business decisions in a hybrid setup. You will design quantitative studies, connect data sources and deliver actionable insights across Marketing, Sales Excellence and Merchandising teams.

You will collaborate with internal stakeholders in an international environment, run advanced analyses, and develop dashboards to drive customer-centric

Qualifications

• Bachelor's or Master's degree in Statistics, Market Research, Business Analytics, Economics, Marketing Analytics, or a related field.
• Minimum 5 years of experience in Market Research, Customer Insights, Consumer Insights or Analytics.
• Strong expertise in quantitative research methodologies and advanced statistical analysis.
• Hands-on experience with segmentation, cluster analysis, regression analysis and driver analysis.
• Experience working with survey platforms such as Qualtrics or equivalent research tools.
• Strong analytical skills with the ability to transform data into business recommendations.
• Advanced Excel skills.
• Experience with SPSS or similar statistical analysis tools.
• Knowledge of R and/or Python would be considered a strong advantage.
• Excellent communication and stakeholder management skills.
• Ability to work both independently and collaboratively in an international environment.
• Experience in a B2B environment would be an advantage. Previous experience gained within a research, insights, or consulting agency would also be highly valued.

Responsibilities

• Design and execute quantitative research projects to better understand customer needs, behaviours and expectations.
• Gather business information needs and translate them into research objectives and methodologies.
• Conduct advanced statistical analyses including segmentation, cluster analysis, regression analysis and driver modelling.
• Analyse and connect multiple data sources including survey data, CRM information, digital analytics, customer care interactions and revenue data.
• Identify patterns, correlations and key drivers influencing customer behaviour and business performance.
• Develop dashboards and reporting solutions combining behavioural, attitudinal and operational data.
• Collaborate with external research agencies when required and ensure business needs are translated into research requirements.
• Partner with internal stakeholders to transform complex analyses into clear and actionable business recommendations.
• Support the evolution of customer intelligence capabilities across Lyreco by helping connect existing data sources and uncovering new insights opportunities.

Skills

Quantitative research

Statistical analysis

Segmentation

Cluster analysis

Regression analysis

Qualtrics

Excel

R/Python

Data storytelling

Stakeholder management

Education

Bachelor's/Master's in Statistics or related field

Tools

SPSS

Qualtrics

Python

R

Job description

Lyreco, a European leader in workplace product distribution, seeks a Customer Experience Research & Insights Analyst to transform customer knowledge into business decisions in a hybrid setup. You will design quantitative studies, connect data sources and deliver actionable insights across Marketing, Sales Excellence and Merchandising teams.

You will collaborate with internal stakeholders in an international environment, run advanced analyses, and develop dashboards to drive customer-centric