Customer Engagement Lead Vaccines Poland

Sanofi; Województwo mazowieckie; On-site; PLN 182,000 - 243,000; Full time

Job summary

Sanofi is seeking a Customer Engagement Lead for vaccines in Poland, based in Warsaw. The role focuses on defining and executing customer engagement strategies across channels, collaborating with the Franchise team, and driving growth through customer-first initiatives.

You will lead cross-functional efforts, utilize digital tools and AI insights, and ensure alignment with Brand strategy to improve satisfaction and loyalty among healthcare professionals.

Qualifications

• Bachelor's degree or equivalent in Marketing or related field
• Solid understanding of pharmaceutical regulation and market dynamics
• Experience with customer engagement strategies and channels
• Fluent in English and Polish

Responsibilities

• Develop and implement a comprehensive customer engagement strategy.
• Lead omni-channel engagement with consistency and personalization.
• Collect customer feedback and insights via Sales and field visits.
• Cross-functional leadership to align Brand activation and CX initiatives.
• Organize regular Brand Activation meetings with cross-functional teams.

Skills

Customer engagement

Agile methodologies

Digital engagement tools

AI for customer insights

Education

Bachelor's degree in Marketing or related field

Tools

Agile tools

Digital engagement platforms

AI applications

Job description

_ Customer Engagement Lead Vaccines - Poland _

• Location: Warsaw, Poland
• Hiring Manager: Razvan Nanulescu

About the job

Are you motivated to shape the future of customer engagement in Poland and make a meaningful impact on how we connect with healthcare professionals? Join the PPH/PMED Franchise team and help drive the growth of our business in Poland, expected to reach approximately €38M in sales.

We are seeking a Customer Engagement Lead, a dedicated Poland-level role focused on customer engagement for the Franchise in scope. This position is central to engaging directly with customers, understanding their needs and preferences, and driving strategies that enhance customer satisfaction and loyalty.

Main responsibilities:

Lead and execute innovative customer engagement strategies within the assigned geography/country, prioritizing direct interactions with customers. The role aims to embody and advocate for a Customer First philosophy, ensuring that all engagement initiatives are deeply aligned with customer needs, thereby driving satisfaction and loyalty.

• Customer Engagement Strategy: Develop and implement a comprehensive customer engagement strategy that prioritizes direct, meaningful interactions, leveraging insights to drive engagement and satisfaction, consolidating different Brand/TA tactics aligned with the Brand strategy & engaging with HCPs through various channels

  • Design customer journeys
  • Analyze touchpoints across the customer journey
  • Content Strategy Plan
  • Collaboration with MCO Head of PPH/PMED Franchise

• Omni-Channel Engagement: Utilize an omni-channel approach to engage customers across multiple platforms, ensuring consistency and personalization in all communications to meet customers where they are.

• Customer Insight and Analysis:

  • Collect customer feedback and insights to identify areas for improvement through regular interaction with Sales Team and field visits.
  • Enhance customer satisfaction, loyalty, and overall experience by addressing pain points and meeting customer expectations
  • Close monitor of competition activation initiatives and provide regular updates to Head of Franchise.

• Cross-Functional Leadership: Lead the customer engagement with a strong Customer First ethos, empowering team members to innovate and excel in their engagement initiatives

  • Organize and orchestrate regular Brand Activation meetings with cross-functional participation
  • Work in close cooperation with the salesforce optimizing processes and systems to ensure a seamless and positive customer journey.
  • Ensure that employees understand and deliver a positive customer experience is a key aspect of CX roles.
  • Develop and implement annual events plan ensuring proper level of awareness for Sanofi Vaccines brands

• Work in Agile when possible with the transversal team and with an innovation mindset.

About you

• Education Background: Bachelor's degree in Marketing, Business Administration, or any related field

• Deep understanding of the pharmaceutical industry's regulatory environment, market dynamics and customer engagement

• Understanding HCPs preferred experiences. Deep knowledge of key clients & the end-to-end customer journey.

• Knowledge and experience of innovative methodologies such as scrum, lean start up, nudge and design thinking. Out of the box thinker, always searching for new opportunities

• Technical proficiency: Experience with digital engagement tools, AI applications for customer insights, and familiarity with Agile methodologies; Hands-on experience in leading digital transformation projects

• Proven experience in Leading customer engagement or relationship management initiatives, preferably within the healthcare or pharmaceutical sector. This includes a track record of delivering exceptional customer experiences and a deep understanding of customer engagement channels and tools.

• Proven track record of developing and implementing successful customer engagement strategies that have significantly improved customer satisfaction and loyalty

• Role model of Take the Leadbehaviours

• Strategic and Analytical Thinking

• Customer-Centric Mindset

• Adapability and Creativity

• Collaborative skills

• Ability and mindset to adapt to new ways of working

• Languages : Fluent in English and Polish

About Sanofi

We're an R&D-driven, AI-powered biopharma company committed to improving people's lives and delivering compelling growth. Our deep understanding of the immune system - and innovative pipeline - enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people's lives.

Why choose us?

Join a leading pharmaceutical company and contribute to improving health outcomes worldwide.

Be part of a company at the forefront of medical research and breakthrough therapies.

Thrive in an environment that values diversity of thought and background.

Work closely with global and local teams, gaining exposure to various aspects of the pharmaceutical business.

#LI-EUR

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn't happen without people - people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let's be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!

The salary range for this position is :zł182400,00 - zł243200

Final compensation will be determined based on demonstrated experience, skills, location, and other relevant factors. Employees may be eligible to participate in Company employee benefit programs.