CRM Manager

OANDA Poland sp. z o.o.; Warszawa; On-site; PLN 180,000 - 240,000; Full time

Job summary

OANDA Global Corporation seeks a senior CRM-focused marketing professional to design and optimize lifecycle campaigns, collaborating with Marketing, Sales, Client Experience, Data, and Product teams. You will translate business goals into compelling briefs for Creative and Content teams while driving scalable processes and maintaining compliance.

The role requires 7+ years in CRM or related roles, with proven multi-channel strategy experience and proficiency in Optimove, Salesforce, or Braze.

Qualifications

• 7+ years hands-on experience in CRM or related marketing roles.
• Proven track record in multi-channel strategy (Email, Push, In‑App, SMS).
• Strong experience with CRM orchestration platforms – Optimove preferred; Salesforce or Braze also a plus.
• Demonstrated ability to take initiative, lead cross-functional projects, and influence stakeholders.
• Strategic thinking with a detail-oriented approach to execution and compliance.
• Nice to have: working experience in FinTech, trading sector, or highly regulated global industries.

Responsibilities

• Design, execute, and optimise lifecycle campaigns to drive conversions across client life stages.
• Collaborate with Marketing, Sales, Client Experience, Data and Product Teams to align CRM efforts with business goals.
• Create briefs that inspire Creative and Content Teams.
• Improve workflows to drive scalability and efficiency.
• Maintain strong marketing compliance and execute campaigns with excellence.
• Analyse data, report KPIs, and present results to teams and stakeholders.

Skills

CRM

Multi-channel strategy

Optimove

Salesforce

Braze

Stakeholder leadership

Compliance

Tools

Optimove

Salesforce

Braze

Job description

Responsibilities

• Design, execute, and optimise lifecycle and in‑life campaigns to drive conversions across the Client’s life stages.
• Act as a central pillar of the organisation; work cross‑collaboratively with Marketing, Sales, Client Experience, Data, and Product Teams to align CRM efforts with broader business goals.
• Create clear, concise briefs that inspire our Creative and Content Teams.
• Evaluate current workflows, proactively identify inefficiencies, and introduce new ways of working to drive scalability.
• Maintain a strong understanding of marketing compliance and execute every campaign with absolute excellence and attention to detail.
• Analyse data, report on KPIs, and present your results and roadmap in team meetings and to wider stakeholders.

Qualifications

• Minimum of 7 years of hands‑on experience in CRM or related marketing roles (impact matters more than years).
• Proven track record in multi‑channel strategy (Email, Push, In‑App, SMS).
• Strong experience with CRM orchestration platforms – Optimove preferred; Salesforce or Braze also a plus.
• Demonstrated ability to take initiative, lead cross‑functional projects, and influence stakeholders.
• Strategic thinking with a detail‑oriented approach to execution and compliance.
• Passion for the Client experience and dedication to creating impactful, relevant journeys.
• Nice to have: working experience in FinTech, trading sector, or highly regulated global industries.

Company

OANDA Global Corporation is a diverse and global team with offices around the world. We value the unique skills and experiences each individual brings to OANDA. We are committed to creating and sustaining a collegial work environment in which all individuals are treated with dignity and respect and reflect the diversity of the community in which we operate. We provide an inclusive and accessible environment for everyone. Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment and selection process, please let us know. We will work with you to provide a seamless recruitment experience.

Review OANDA Privacy Policy and learn more about how we treat your personal data and protect your privacy.