CRM Manager

VGW Malta Limited; Kraków; Hybrid; PLN 180,000 - 240,000; Full time

Job summary

VGW Malta Limited is seeking a CRM Manager in Poland to own the player lifecycle end-to-end for Monopoly Match, driving campaigns across push, in-app messaging, and more. You will build and optimize lifecycle strategies from ground up, with a strong focus on retention, reactivation, and long-term value.

The role requires 5+ years in lifecycle CRM within mobile gaming, hands-on channel execution, and data-driven decision making using Amplitude or Firebase.

Qualifications

• 5+ years proven lifecycle CRM experience within mobile gaming.
• Hands-on expertise building campaigns across core mobile channels (push, in-app, in-game inbox, email, SMS).
• Strong data fluency to analyze cohorts, define segments, and measure incrementality.

Responsibilities

• Own end-to-end lifecycle campaigns from briefing to launch and analysis.
• Run continuous A/B tests and lifecycle experiments to improve retention and revenue.
• Define customer segments using analytics tools to tailor personalized journeys.
• Collaborate with Legal and Product to ensure message approval and compliance.

Skills

Lifecycle CRM

Multi-channel campaigns

Data analytics (Amplitude/Firebase)

A/B testing

Copywriting

Tools

Amplitude

Firebase

Job description

VGW is an interactive entertainment company, harnessing technology and creativity to deliver world-class, free-to-play online social games.

We have an exciting opportunity to join our Growth Products team in Poland and are currently looking for a CRM Manager to join the team.

In this role, you will own the player lifecycle end-to-end for Monopoly Match, taking hands-on control to build, launch, and optimize lifecycle strategies and campaigns from the ground up.

Key responsibilities will include:

• Own the end-to-end campaign execution process by directly briefing, writing copy, building, launching, and analyzing campaigns across push, in-app messaging, in-game inbox, offer surfacing, email, and SMS
• Conduct continuous A/B testing and lifecycle experiments to drive key retention metrics, including D1/D7/D30 retention lift, reactivation, payer conversion, and incremental revenue against holdouts
• Define customer selection criteria and segments using analytics tools (e.g., Amplitude, Firebase) to tailor personalized journeys and maximize long-term player lifetime value
• Collaborate closely with Legal and Product teams to ensure message approval, maintain state-level suppression, and comply with US messaging regulations and app store push policies

What you will bring to the role:

• 5+ years proven lifecycle CRM experience within the mobile gaming industry, specifically with Match-3, casual, or mid-core products
• Hands-on expertise building and executing campaigns across core mobile app channels, including push notifications, in-app messaging, and in-game inbox/offer surfacing
• Strong data fluency using analytics tools like Amplitude or Firebase to analyze cohort behavior, define segments, and measure incrementality
• Direct experience running A/B tests and managing player lifecycles to optimize retention, conversion, and reactivation KPIs
• Excellent copywriting skills and a sharp eye for campaign creative design and messaging alignment

About VGW

VGW is an interactive entertainment company, harnessing technology and creativity to deliver world-class, free-to-play online social games.

Our high-quality, acclaimed brands include Monopoly Match, Chumba Casino, Global Poker and LuckyLand Casino, which are enjoyed by millions of players in North America.

Our Social Plus games are based on a freemium model, meaning they are available to play at no cost, but include optional in-game purchases to enhance gameplay. We also offer sweepstakes promotions where players can collect free entries for the chance to win real-world prizes.

At VGW, one of our core values is “our players come first”. This means always striving to deliver a safe, responsible and positive player experience.

Why VGW?

At VGW, we’re more than just a team. We’re a diverse and inclusive group of individuals, each playing a vital role in our success.

Our core values are clear and strong; we win together, do what’s right, put our players first and are powered by passion.

We believe in our people and are committed to creating an environment where everyone feels welcome, inspired, and supported. We recognise that life is more than just work – that’s why we’re all about flexibility so you can strike a healthy balance between your personal life and career. We’re also here to champion your growth in your current role and future aspirations, providing opportunities for learning and career advancement. And to top it off, we back this all up with competitive compensation, perks and benefits.

But it’s not all business. We inject fun into the workplace, celebrate together and create lasting memories, from a mix of in-person and online events, to social gatherings and much more.

It’s our combined skills, ideas and visions that drive us forward. Join us on this exciting journey, and together, we’ll achieve remarkable things.