Content Strategy Lead AI-Driven App Wellness & Lifestyle

Workinvirtual; Remote; PLN 210,000 - 296,000; Full time

Job summary

A leading IT company in the wellness sector is seeking a visionary Content Lead to own content strategy for the Nebula app, with 60 million users. You will be responsible for developing and executing a robust content strategy, driving user activation, and leveraging AI tools to enhance content production. The ideal candidate will have 2-3+ years in a content leadership role, a passion for wellness, and be skilled in mentoring teams. This position offers flexible remote work and outstanding benefits.

Benefits

Flexible remote work

20 days paid vacation + unlimited sick leave

Corporate health insurance & online doctor

Training compensation and extensive corporate library

Relocation support and legal assistance

Qualifications

• 2-3+ years of experience in a content leadership role within a digital product or high-growth app environment.
• Upper-Intermediate+ English proficiency for working with international content and experts.
• A passion for the wellness, lifestyle, or personal growth space.

Responsibilities

• Develop and own the content strategy as a core component of the overall product strategy.
• Pioneer and implement an AI-augmented content workflow.
• Lead and mentor a cross-functional Content Production team.

Skills

Content strategy development

Hands-on content production management

Integrating AI tools into content workflows

Team leadership

User-centric mindset

Tools

GPT

Claude

Midjourney

Job description

Location: Remote (Ukraine, Poland) | Offices in Kyiv & Warsaw
Company: Obrio (Genesis Ecosystem)
Position: Content Lead
Also See: Lead Digital Content & Strategy

Lead Content for a #1 Wellness App with 60 Million Users
OBRIO is a leading IT company within the Genesis ecosystem, developingNebula—the world’s #1 spiritual and lifestyle app. With over 60 million users, top chart rankings in the US, Canada, and Australia, and a mission to make people happier through better relationships, we are at the forefront of digital wellness. Featured in Forbes, TechCrunch, and Entrepreneur, we blend ambition with innovation. We are seeking a visionary Content Lead to own our content strategy and scale our production using cutting-edge AI.

The Role: Content Strategy Lead

As the Content Lead, you will be the strategic owner of all content across the Nebula platform (app, web). You will build and execute a content strategy that drives user activation and engagement, lead a cross-functional production team, and pioneer an AI-driven approach to content creation. Reporting to the Product Manager, you will ensure our content is not only high-quality and on‑brand but also scalable and data‑informed, directly impacting our global user base.

Key Responsibilities:

• Develop and own the content strategy as a core component of the overall product strategy, aligning with user needs and business goals.
• Pioneer and implement an AI‑augmented content workflow, leveraging tools and agents to scale generation, optimize processes, and drive innovation.
• Lead, mentor, and scale a cross‑functional Content Production team, managing end‑to‑end delivery from ideation to publication across all platforms.
• Streamline content creation and delivery processes, managing stakeholder interactions, roadmaps, and deadlines for maximum efficiency.
• Work closely with UX Designers, Product Managers, Analysts, and Content Designers to formulate hypotheses, test content, and increase user activation metrics.
• Ensure all content maintains the highest quality, consistency, and alignment with the Nebula brand voice and mission.

Who You Are (Qualifications):

• 2‑3+ years of experience in a content leadership role (Content Lead, Strategy Lead, Senior Content Manager) within a digital product or high‑growth app environment.
• Proven expertise in content strategy development and hands‑on content production management.
• Practical, hands‑on experience integrating AI tools (e.g., GPT, Claude, Midjourney, or custom agents) into content workflows to scale production.
• Upper‑Intermediate+ English proficiency (both written and spoken) for working with international content and experts.
• Proven team leadership skills with a focus on driving results, fostering collaboration, and mentoring talent.
• A data‑informed, user‑centric mindset with a passion for the wellness, lifestyle, or personal growth space.

Why Join OBRIO?

• Shape content for a category‑leading app used by millions globally.
• Be at the forefront of applying AI to content creation in a real‑world, high‑volume environment.
• We provide maximum autonomy for ambitious professionals to build, lead, and make key decisions.
• Collaborate with top‑tier experts within the Genesis ecosystem.
• Outstanding Benefits:
  • Flexible remote work from Ukraine/Poland or our modern offices in Kyiv/Warsaw.
  • 20 days paid vacation + unlimited sick leave.
  • Corporate health insurance & online doctor.
  • Training compensation, extensive corporate library, and learning events.
  • Relocation support and legal assistance for those abroad.

Our Hiring Process:

Initial Screening ➡️ Team Interview ➡️ Skills Assessment ➡️ Final Check ➡️ Job Offer

Ready to lead the content for a global phenomenon?

Apply now to become OBRIO’s next Content Lead:

https://jobs.ashbyhq.com/OBRIO/a53788a4-496d-4db0-be59-57b117c09d6d