Category Marketing Manager (fixed-term)

Dyson GmbH; Warszawa; Hybrid; PLN 165,000 - 224,000; Full time

Benefits offered by this job

Starting salary

Performance bonus

Employee Capital Plan

Employee Savings Plan

Life insurance

Glasses allowance

Dyson discount

EAP

Multisport card

Job summary

Dyson GmbH in Warsaw seeks a Category Manager to own category development in Poland, leading strategy, annual planning and go-to-market initiatives for Environmental Care and New Categories. You will coordinate with local and global teams to deliver profitable growth, with a fixed-term contract of 18 months and strong emphasis on data-driven decision making and ROI.

The role requires a strategic mindset, ownership, and superb project management, with fluent Polish and English.

Qualifications

• Min. 5 years of solid experience in brand and category management.
• Fluent in Polish and English.
• Experience in designing 360 launch plans for new products (consumer insights, media strategy, distribution strategy, P&L).
• Commercially focused (P&L, ROI, budget management).
• Self-starter with the ability to meet deadlines and manage priorities.

Responsibilities

• Own the category strategy development rooted in consumer insights, competitor and retail environment to deliver profitable category growth.
• Lead annual category planning including new product launches and go-to-market plans.
• Manage integrated media planning across TVC, Social Media, Programmatic, OOH, Radio and partnerships.
• Plan trading promotions to drive sales across Direct and Retail partners.
• Collaborate with local PR, Media Managers, Sales, E-commerce and Supply Chain, and with global teams to execute campaigns.
• Analyze key brand performance metrics and media performance to ensure campaigns meet KPIs.
• Conduct competitor analysis and adjust brand plans accordingly.
• Own post-project analysis and extract learnings to refine strategy.

Skills

Category management

Brand management

Marketing strategy

P&L management

Cross-functional collaboration

Stakeholder influence

Job description

We're Dyson. We solve the problems others ignore, engineering solutions with ingenuity and science - and we never stop exploring new frontiers.

About The Role

You will lead execution of marketing activities across Environmental Care and New Categories. You will report to Head of Marketing. The key focus of Category Manager is to own respective category development in Poland and bring key strategies to life to deliver commercial goals and profitable growth. The role requires a strategic focus, ownership and great project management skills as well as ability to influence local and global teams.

This is a fixed-term position for 18 months, with the possibility of further extension after the initial contract period.

Main responsibilities include but not limited to:

• Own the category strategy development rooted in good understanding of consumer insights, competitor and retail environment, Dyson technologies and media landscape to deliver profitable category growth
• Lead annual category planning including new product launches and go-to-market plans
• Manage integrated media planning process across all relevant media platforms TVC, Social Media and Programmatic, OOH, Radio and non-standard media partnerships
• Plan the trading promotions to drive sales across Direct and Retail partners
• Collaborate closely with key functions locally (PR, Media Managers, Sales, E-comm, Supply Chain) and global commercial counterparts to develop and execute with excellence marketing plans
• Analyze key brand performance metrics, media performance as well as sales to understand if campaigns deliver growth as per agreed KPIs
• Conduct competitor analysis and monitor competitor strategies and recommend adjustment to brand plans where needed
• Own post analysis on all projects. Use data to draw relevant learnings and insights to course correct strategy where required
• Manage category budgets and ensure all spend is within forecasted investment, control category P&L and be vigilant to ensure brand building investment delivers optimal ROI
• Manage range planning, collaborate with Sales and Supply Chain departments to perform volume forecasts according to campaign plans
• Identify new business growth opportunities, develop and drive initiatives/campaigns that will increase the commercial impact of the respective category

About you:

• Min. 5 years of solid experience in brand and category management
• Fluent in Polish and English
• Well organized, experience in designing 360 launch plans for new products (consumer insights, competitive analysis, media strategy, distribution strategy, P&L)
• Commercially focused (P&L, ROI, budget management)
• Solution oriented, bringing their can do approach, positive outlook and the ability to work in ambiguous situations
• Self-starter with the ability to meet deadlines and manage tasks with a diverse range of priorities and problems to cope with
• Excellent communication, influencing and presentation skills

Reward Package

Starting salary from PLN 194,600.00. annually, with potential for a higher offer based on skills and experience

Performance bonus opportunity

Employee Capital Plan (PPK)

Employee Savings Plan (PPO)

Company-paid life insurance

Allowance for corrective glasses and contact lenses

Exclusive discount on Dyson products

Employee Assistance Programme (EAP)

Benefits platform with Multisport card

Dyson is an equal opportunity employer. We know that great minds don't think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.