Campaign Specialist

Britenet; Warszawa; On-site; PLN 100,000 - 170,000; Full time

Job summary

Britenet is seeking a Campaign Specialist to manage end-to-end B2B marketing campaigns in Pardot, blending automation, segmentation, and analytics to drive engagement and pipeline growth.

You will collaborate with Marketing, Sales, and cross-functional teams to optimize processes and deliver high-quality customer experiences, building emails, landing pages, and nurture programs.

Qualifications

• Minimum 2 years hands-on Pardot experience.
• Proven track record in B2B email marketing and automation.
• Skilled at building emails, landing pages and assets in Pardot.
• Experience creating lead nurture programs and lead scoring models.
• Strong Salesforce CRM campaign reporting experience.
• Collaborates well with Sales and cross-functional teams.

Responsibilities

• Own the end-to-end campaign execution calendar in Pardot.
• Build and launch campaigns with emails, landing pages, forms, and dynamic content.
• Create responsive landing pages and emails independently.
• Ensure assets comply with brand guidelines and QA thoroughly.
• Design and optimize lead nurture programs and scoring models.
• Develop audience segmentation and dynamic lists.
• Support ABM campaigns and personalized engagement.
• Monitor performance and provide optimization recommendations.
• Collaborate with Sales and Product Marketing to align campaigns.

Skills

Pardot expertise

B2B email marketing

Email creation in Pardot

Landing pages development

Lead nurturing programs

Lead scoring models

Salesforce CRM reporting

Campaign analytics

ABM experience

Collaboration across teams

Autonomous work

Continuous learning

Tools

Salesforce CRM

Pardot

Job description

As a Campaign Specialist, you will take ownership of end-to-end B2B marketing campaign execution in Salesforce Pardot, combining marketing automation, lead nurturing, segmentation, and performance analysis to drive engagement and pipeline growth. You will work closely with Marketing, Sales and other cross-functional teams to continuously optimize campaigns, improve processes, and deliver relevant, high-quality customer experiences.

• At least 2 years of hands-on experience working with Salesforce Pardot (Marketing Cloud Account Engagement).
• Demonstrated experience executing B2B email marketing and marketing automation campaigns.
• Experience independently building emails, landing pages and marketing assets in Pardot.
• Experience creating lead nurture programs and implementing lead scoring models.
• Experience working with Salesforce CRM for campaign reporting and lead management.
• Experience collaborating closely with Sales teams to support demand generation activities.
• Self-starter who takes ownership and works autonomously with minimal supervision.
• Proactive and solutions-oriented, always looking for ways to improve campaigns and processes.
• Collaborative team player who enjoys working across functions.
• Patient and supportive coach who enjoys developing others.
• Curious, adaptable and committed to continuous learning.
• Passionate about marketing automation and delivering exceptional campaign experiences.

Welcome Skills

• Experience with Account-Based Marketing (ABM).
• Experience working within a B2B technology or professional services environment.
• Salesforce and/or Pardot certifications are considered an advantage.

Key tasks:

Campaign Planning & Execution

• Own the campaign execution calendar, ensuring all campaigns are delivered accurately and on schedule.
• Build and launch end-to-end marketing campaigns in Pardot, including emails, landing pages, forms, dynamic content and automation rules.
• Create responsive landing pages and emails independently without requiring technical support.
• Ensure all campaign assets comply with brand guidelines and deliver a consistent customer experience.
• Perform thorough quality assurance and testing before every campaign launch.
• Manage campaign documentation and maintain campaign best practices.
• Design, build and optimize lead nurture programs across different stages of the buyer journey.
• Develop and maintain lead scoring and grading models to improve lead qualification together with the Marketing Operations Manager.
• Create audience segmentation and dynamic lists to increase campaign relevance and engagement.
• Support the execution of Account-Based Marketing (ABM) campaigns and personalized engagement strategies.
• Continuously identify opportunities to improve campaign automation and efficiency.

Reporting & Performance Analysis

• Monitor campaign performance and provide actionable recommendations for optimization.
• Develop reports and dashboards in Pardot and Salesforce with the Marketing Operations Manager to measure campaign effectiveness, engagement, conversion and pipeline contribution.
• Analyze campaign metrics and communicate insights to marketing and sales stakeholders.
• Ensure data quality and campaign reporting accuracy.

Stakeholder Collaboration

• Partner closely with Sales teams to identify campaign opportunities, customer pain points and relevant campaign topics.
• Collaborate with Product Marketing, Digital Marketing and Design to develop integrated campaigns that support commercial objectives.
• Act as the internal expert on Pardot and marketing automation best practices and collaborate closely with the Marketing Operations Manager
• Build strong relationships across the business to ensure campaigns align with sales priorities and business goals.