Business Analyst - Content Systems

wundermanthompson; Katowice; On-site; PLN 152,000 - 193,000; Full time

Benefits offered by this job

Competitive hourly rate

Job summary

VML is seeking a Business Analyst to join our Delivery team and drive successful CMS/DXP projects for global brands. You will document business needs, translate them into user stories, and work with clients and a delivery team to ensure the proposed solution meets expectations.

Responsibilities include facilitating workshops, shaping content architecture, evaluating CMS/DXP options, and delivering high-quality functionality.

Qualifications

• Experience as a Business Analyst on e-commerce/experience projects.
• Experience managing client stakeholders and Product Owners/Managers.
• Able to run workshops with client stakeholders.
• Hands-on BA on CMS or DXP projects (e.g., Optimizely, Contentful, Adobe AEM, Sitecore, Umbraco).
• Experience gathering requirements for content architecture, templates, editorial workflows, or content migrations.
• Strong communication, team player, proactive and detail-oriented.

Responsibilities

• Gather and document requirements and translate into user stories and acceptance criteria.
• Identify options for solutions and assess technical and business fit.
• Create logical, innovative solutions to problems.
• Present proposals to clients and work with delivery teams to go live.
• Analyse business systems to drive efficiencies and costs.
• Provide estimates for analysis work with PMs.
• Collaborate with developers and testers to ensure quality and satisfaction.
• Provide training to users of new systems as required.
• Plan and adapt to deadlines and changes in scope.
• Stay up to date with industry advances and maintain client relationships.

Skills

Business Analysis

Stakeholder management

Agile delivery

CMS/DXP experience

Workshop facilitation

Communication skills

Time management

Content architecture

Tools

Optimizely

Contentful

Adobe AEM

Sitecore

Umbraco

Job description

Who We Are

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign's Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML's global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP , the trusted growth partner for the world’s leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Business Analyst with with Content management or DXP experience wanted to join our Delivery team.

Working under your own initiative with required guidance and support, a Business Analyst with proven experience you will be part of the Business Analysis team and expected to take the initiative in ensuring the business needs of our client are fully documented, understood and met by the proposed solution.

The opportunity

Working under your own initiative with required guidance and support, a Business Analyst with proven experience you will be part of the Business Analysis team and expected to take the initiative in ensuring the business needs of our client are fully documented, understood and met by the proposed solution.

What you'll get to do

• Gather and document requirements and translate them into clear user stories and acceptance criteria that can be used and interpreted by both business and technical users. This will involve planning, running and facilitating workshops, reviewing and assessing source documentation from the customer
• Identify and recommend options for potential solutions and assess them for both technical and business suitability
• Create logical and innovative solutions to problems
• Present proposals to clients
• Work with a scrum / delivery team through to go live
• Analyse business systems in order to recommend efficiencies
• Provide estimates for analysis work and plans in conjunction with Project/Programme Managers
• Communicate and collaborate with developers, testers and a variety of end users to ensure all solutions deliver quality and customer satisfaction
• Provide training to users of a new system as required
• Plan and work flexibly to meet deadlines
• Keep up to date with technical and industry sector advances
• Maintain great client relationships at all levels of the organisation
• Maintain consistently high levels of client satisfaction and effectively escalating business critical situations to as required
• Manage situations and relationships both internally and externally

What you should have

• Experience working as a Business Analyst on e-commerce / experience projects
• Experience of managing client stakeholders and Product Owners / Manangers
• Able to run workshops with client stakeholders
• Hands-on experience as a BA on web content management (CMS) or Digital Experience Platform (DXP) projects (e.g., Optimizely, Contentful, Adobe AEM, Sitecore, Umbraco, or similar).
• Experience gathering requirements for content architecture, page templates, component libraries, editorial/publishing workflows, or content migrations.
• Highly proactive, talented, enthusiastic, focused, eye for detail, professional. Keen to learn and to challenge for smarter ways of doing things; a team player proud of their work who wants to share it
• You like working in a fast-paced environment and are ready to inspire outstanding online experiences for consumers and brands, no matter what product, service, sector, device or channel!
• You will have a customer-first mindset, with the maturity and initiative to do what it takes keep our clients happy, including some working at client locations
• Great stakeholder management skills
• Experience of Agile software delivery
• Business Process mapping and engineering
• eCommerce and retail / brand experience
• Production of high quality user stories and acceptance criteria
• Analysis and design of systems (package integration and bespoke development)
• Ability to work on your own initiative to an agreed action plan
• Strong communication skills – as this role requires a high level of communication, interpersonal and presentation skills
• Strong problem solving, time management and organisational skills
• Strong commercial awareness and business acumen
• Energetic, enthusiastic with strong attention to detail
• You will collaborate with our UK project team, so we’ll need you to be available until 18:00 PL

Bonus points if you have

• Agile / Scrum master experience
• Experience working with multiple different e-commerce / experience platforms

What we offer

We offer net hourly rate for B2B cooperation ranging from 110 - 140 PLN, dependent on your skills and experience.

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and he