Business Analyst - Content Systems

VML; Poznań; Hybrid; PLN 152,000 - 193,000; Full time

Job summary

VML Enterprise Solutions in Poland is seeking a Business Analyst with ecommerce/experience project background to join our Delivery team. You will document business needs, translate into user stories, and work with clients to ensure solutions meet requirements.

You will collaborate with our UK project team, run workshops, and work with a Scrum/delivery group through go-live, ensuring stakeholder alignment and delivering high‑quality online experiences for brands.

Qualifications

• BA/analyst experience on ecommerce/experience projects.
• Proven ability to manage client stakeholders and Product Owners/Managers.
• Ability to run workshops with client stakeholders.
• Hands-on BA on CMS/DXP projects (Optimizely, Contentful, Adobe AEM, Sitecore, Umbraco, or similar).
• Experience gathering requirements for content architecture, templates, and publishing workflows.

Responsibilities

• Gather and document requirements and translate into user stories and acceptance criteria.
• Identify and recommend options for potential solutions and assess suitability.
• Create logical and innovative solutions to problems.
• Present proposals to clients.
• Work with a scrum / delivery team through go live.
• Analyze business systems to recommend efficiencies.
• Provide estimates for analysis work with PMs.
• Communicate with developers, testers and end users to ensure quality.

Skills

Business Analysis

Client Collaboration

Requirements Gathering

Workshop Facilitation

Agile Delivery

Communication

Problem Solving

Time Management

Detail‑Oriented

Ecommerce Experience

Tools

CMS

DXP

Optimizely

Contentful

Adobe AEM

Sitecore

Umbraco

Job description

Who We Are

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Role

Business Analyst with content management or DXP experience wanted to join our Delivery team.

The opportunity

Working under your own initiative with required guidance and support, a Business Analyst with proven experience you will be part of the Business Analysis team and expected to take the initiative in ensuring the business needs of our client are fully documented, understood and met by the proposed solution.

What you’ll get to do

• Gather and document requirements and translate them into clear user stories and acceptance criteria that can be used and interpreted by both business and technical users. This will involve planning, running and facilitating workshops, reviewing and assessing source documentation from the customer


• Identify and recommend options for potential solutions and assess them for both technical and business suitability


• Create logical and innovative solutions to problems


• Present proposals to clients


• Work with a scrum / delivery team through to go live


• Analyse business systems in order to recommend efficiencies


• Provide estimates for analysis work and plans in conjunction with Project/Programme Managers


• Communicate and collaborate with developers, testers and a variety of end users to ensure all solutions deliver quality and customer satisfaction


• Provide training to users of a new system as required


• Plan and work flexibly to meet deadlines


• Keep up to date with technical and industry sector advances


• Maintain great client relationships at all levels of the organisation


• Maintain consistently high levels of client satisfaction and effectively escalating business critical situations to as required


• Manage situations and relationships both internally and externally

What you should have

• Experience working as a Business Analyst on ecommerce / experience projects


• Experience of managing client stakeholders and Product Owners / Manangers


• Able to run workshops with client stakeholders


• Hands-on experience as a BA on web content management (CMS) or Digital Experience Platform (DXP)projects (e.g., Optimizely, Contentful, Adobe AEM, Sitecore, Umbraco, or similar).


• Experience gathering requirements for content architecture, page templates, component libraries, editorial/publishing workflows, or content migrations.


• Highly proactive, talented, enthusiastic, focused, eye for detail, professional. Keen to learn and to challenge for smarter ways of doing things; a team player proud of their work who wants to share it


• You like working in a fast-paced environment and are ready to inspire outstanding online experiences for consumers and brands, no matter what product, service, sector, device or channel!


• You will have a customer-first mindset, with the maturity and initiative to do what it takes keep our clients happy, including some working at client locations


• Great stakeholder management skills


• Experience of Agile software delivery


• Business Process mapping and engineering


• eCommerce and retail / brand experience


• Production of high quality user stories and acceptance criteria


• Analysis and design of systems (package integration and bespoke development)


• Ability to work on your own initiative to an agreed action plan


• Strong communication skills - as this role requires a high level of communication, interpersonal and presentation skills


• Strong problem solving, time management and organisational skills


• Strong commercial awareness and business acumen


• Energetic, enthusiastic with strong attention to detail

You will collaborate with our UK project team, so we’ll need you to be available until 18:00 PL

Bonus points if you have

• Agile / Scrum master experience


• Experience working with multiple different ecommerce / experience platforms

What we offer

We offer net hourly rate for B2B cooperation ranging from 110 - 140 PLN, dependent on your skills and experience.

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

Our culture thrives on our core values, designed for impact‑driven individuals: Heart, Brains and Courage.

We lead with Heart, fostering empathy and trust where genuine connections and human‑centric work flourish.

We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.

And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.

Learn more about us on our LinkedIn page, visit our YouTube channel and follow us on Instagram WPP Poland.

Please note that this job is a full‑time position located in Poland, but the selection process will be conducted in English.

In compliance with Polish regulations, VML Enterprise Solutions is committed to fostering a transparent and ethical work environment. We encourage reporting of any potential irregularities or misconduct. For detailed information on our whistle‑blower policy and reporting procedures, please refer to our dedicated document.

To ensure more focused and engaging conversations, we leverage AI in our recruitment process exclusively for secure, objective note‑taking, never for evaluative judgments. This allows our team to be fully present with you. You are always welcome to request a transcript of these notes or opt out of this feature at any time. Opting out will not impact the outcome of the interview process.

WPP Enterprise Solutions is part of WPP, the trusted growth partner for the world’s leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting‑edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

The gross salary for this position at the time of this posting is indicated below. This range reflects our broader group’s compensation framework across diverse agencies and disciplines. For this specific role, our offer will be determined within this range based on our internal benchmark, reflecting the specific market conditions for our discipline. Individual compensation varies based on job‑related factors, including business needs, experience, level of responsibility and qualifications.

In addition to the salary range provided, we offer a comprehensive benefits package designed to support our employees' well‑being and professional growth. While specific details may vary by agency, typical benefits often include: private medical care, professional development opportunities, training programmes and flexible working arrangements (where applicable). Some agencies may offer additional benefits.

Poland Pay Range

110 zł—140 zł PLN

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.