Product Manager Hematology / Oncology

HRK S.A.; Warszawa; On-site; PLN 180,000 - 280,000; Full time

Job summary

HRK S.A. seeks a Hematology Product Manager to drive hematology marketing strategy and cross-functional execution.

You will lead omnichannel campaigns, develop promotional materials, and partner with medical, sales and agencies to deliver value to patients and healthcare professionals. The role requires 3+ years in hematology-oncology marketing, strong knowledge of Poland’s pharma landscape, and fluency in Polish and English.

Qualifications

• Bachelor’s degree in Life Sciences or related field.
• At least 3 years of marketing experience in hematology-oncology.
• Strong knowledge of the Polish pharmaceutical landscape.
• Fluent in Polish and English with excellent communication.

Responsibilities

• Lead development and execution of hematology marketing strategies and campaigns.
• Collaborate on omnichannel campaigns across digital, print, and in-person channels.
• Create and update promotional materials compliant with regulations.
• Conduct market research and share insights to shape sales and marketing.
• Coordinate with medical, sales, and agency teams for aligned execution.
• Support sales with strategic materials, presentations and training.
• Monitor budget allocation and report on financial performance.
• Organize congresses, seminars and webinars to engage professionals.
• Ensure compliance with pharmaceutical industry regulations.

Skills

Hematology marketing

Omnichannel marketing

Promotional material development

Market analysis

Cross-functional collaboration

Sales enablement

Budget management

Event management

Regulatory compliance

Education

Bachelor's degree in Life Sciences

Job description

The Hematology Product Manager will be a critical enabler for our growing hematology commercial franchise. This individual will have a passion for hematology/oncology to deliver value to patients, Healthcare Professionals. This individual will be responsible for creating marketing materials and evolving the hematology story through leadership across cross functional teams.

Key Responsibilities

This role will provide YOU the opportunity to lead key activities to progress YOUR career.

• Marketing Strategy & Execution: Drive the development, execution, and continuous optimization of marketing strategies and global integrated campaigns for hemato-oncology portfolio, ensuring alignment with both global and local objectives.
• Omnichannel Campaign Management: Collaborate with internal stakeholders to develop, implement, and manage omnichannel marketing campaigns across digital, print, and in-person channels to engage healthcare professionals and patients.
• Promotional Material Development: Create, adapt, and update promotional materials that reflect brand messaging while ensuring compliance with regulatory and legal standards.
• Market Analysis & Insights: Conduct in-depth market research and competitor analysis to identify opportunities, trends, and risks. Deliver actionable insights to shape marketing and sales strategies, leveraging NHF and MOH data, market access intelligence, and collaboration with Analytics teams.
• Cross-functional Collaboration: Work closely with the medical, sales, and external agency teams to ensure alignment and seamless execution of marketing activities.
• Sales Support and training: Support sales teams with strategic account management, providing impactful materials, presentations and training to enhance promotion of hemato-oncology products.
• Budget Management: Monitor the promotional budget, ensuring efficient allocation of resources and reporting on financial performance.
• Event Management: Coordinate the logistics for congresses, seminars, and webinars to promote presence and strengthen relationships with healthcare professionals.
• Compliance and Reporting: Do the right thing and adhere to all relevant pharmaceutical industry regulations and compliance standards.

What you bring to the role:

Qualifications:

• Bachelor’s degree in Life Sciences or a related discipline.
• At least 3 years of recent marketing experience within hemato-oncology, preferably with direct exposure to Multiple Myeloma, or broader oncology and/or rare disease therapeutic areas.
• Strong knowledge of the Polish pharmaceutical landscape, including oncology market dynamics, healthcare system structure, and reimbursement environment.
• Fluent in both Polish and English, with excellent verbal and written communication skills.

Skills

• Excellent communication skills for interfacing with all levels within the company, as well as external experts
• Self-starter driven to leave a lasting positive impact on the healthcare system and patients, regardless of barriers
• Persuasive individual able to influence and willing to challenge status quo, both internally and externally
• Innovative, agile and fearless team collaborator
• Strategic thinker who focusing on impact
• Exceptional analytical skills with the ability to translate complex data into actionable insights and tactics.
• Advanced in project management and driving accountability